Filter Results
:
(2,020)
Show Results For
-
All HBS Web
(2,020)
- People (13)
- News (413)
- Research (1,283)
- Events (1)
- Multimedia (5)
- Faculty Publications (794)
Show Results For
-
All HBS Web
(2,020)
- People (13)
- News (413)
- Research (1,283)
- Events (1)
- Multimedia (5)
- Faculty Publications (794)
- 12 Jan 2010
- First Look
First Look: Jan. 12
their portfolio of brands. Results show firms shifting display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above...
View Details
Keywords:
Martha Lagace
- 28 Nov 2018
- HBS Case
On Target: Rethinking the Retail Website
meanwhile, managed a startling recovery from its five-year slump. The company’s third-quarter sales increased by more than 5 percent over last year, and in August online revenue showed especially high growth of a whopping 41 percent—the...
View Details
- July 2021
- Teaching Note
Digital Transformation 2.0: CEO Elie Girard at Atos
By: Tsedal Neeley
Teaching Note for HBS Case No. 421-024. Elie Girard has taken the helm as CEO of multinational IT giant Atos to lead the company into the next era of digital transformation. Noticing that customers’ digital needs were evolving to become even more specialized and global...
View Details
- February 2008 (Revised September 2008)
- Case
Indesit Company: Does Global Matter?
By: Joseph L. Bower
In 2007, the leadership of the Indesit Company is focused on long-term corporate strategy. After 3 decades, the company has emerged as the number 2 home appliance producer in Europe. Should they invest further to be number 1, or should they focus on the global market,...
View Details
Keywords:
Decision Choices and Conditions;
Global Strategy;
Growth and Development;
Business or Company Management;
Brands and Branding;
Markets;
Problems and Challenges;
Corporate Strategy;
Consumer Products Industry
Bower, Joseph L. "Indesit Company: Does Global Matter?" Harvard Business School Case 308-071, February 2008. (Revised September 2008.)
- Web
Online Business Strategy Courses | HBS Online
economy. 4 weeks, 6-8 hrs/week Enroll by October 17 $1,850 Certificate Economics for Managers Professor Bharat Anand See the world through the lens of economics and gain the knowledge and skills to craft successful business strategy. 8...
View Details
- Web
Regional Winners - Alumni
eco-friendly personal care brand focusing on children and teenagers who have their own age-specific needs and preference. Tingting Zhong, MBA 2006, Co-founder & Co-CEO Region: Asia/Pacific Deeper Pulse Deeper Pulse runs platform that...
View Details
- June 2016
- Teaching Note
Filene's Basement: Inside a Fired Customer's Relationship
By: Jill Avery and Susan Fournier
How, in a business climate in which building relationships with customers has dominated both managerial thought and marketing budgets, could Filene's Basement have fired a loyal customer, one who was formally and informally recognized as a best customer? This case...
View Details
- 13 Dec 2019
- Blog Post
All Is Well in Texas: How Julia Cheek Founded Her At-Home Lab Testing Startup, EverlyWell
HBS founded companies including Gilt Group and Birchbox. Julia had gone to Vanderbilt, where she majored in Economics and Psychology. When she started at HBS, she thought she would pursue a traditional corporate path, perhaps in brand...
View Details
- July 1993 (Revised September 1994)
- Case
Goodyear: The Aquatred Launch
By: John A. Quelch
After many years of R&D, Goodyear has developed the Aquatred, an innovative new tire. However, the tire industry has matured and evolved, raising questions concerning the Aquatred's ability to gain support from Goodyear's independent tire dealers. Students must use...
View Details
Keywords:
Change Management;
Consumer Behavior;
Distribution Channels;
Brands and Branding;
Innovation and Invention;
Auto Industry;
Rubber Industry;
United States
Quelch, John A. "Goodyear: The Aquatred Launch." Harvard Business School Case 594-106, July 1993. (Revised September 1994.)
- Web
Globalization - Faculty & Research
interrupted for long stretches by stagnant sales plateaus, and as the company entered 2024, executives gathered to plot how to grow the brand further. Keywords: Business Growth and Maturation ; Change View Details
- 04 Apr 2023
- Book
Two Centuries of Business Leaders Who Took a Stand on Social Issues
While shareholders still reign supreme at many companies, a widespread shift toward more responsible business practices is driving more leaders to take a stand on social and environmental issues today, says Harvard Business School Professor Geoffrey Jones. Jones...
View Details
- 01 Sep 2023
- News
Made in Italy
HBS faculty members and students visited Lamborghini’s headquarters in Bologna during the immersion to learn how the company became experts in electric car technology. Photo courtesy Lamborghini IMMERSIVE FIELD COURSES OFFERED AS ELECTIVES IN 2023 Denmark and...
View Details
Keywords:
April White
- Web
Networking Events - Recruiting
Hire Talent Networking Events Hire Talent Networking Events Post your event on our recruiting platform 12twenty to effectively connect with HBS students and build brand awareness. Successful events prioritize a meaningful conversation...
View Details
- 08 Apr 2016
- Blog Post
Working With Organizations That Recruit at HBS: An Interview with Harley Munsell
How long have you been at HBS? I have been working at HBS for almost 4 years, but I’ve been a Recruiting Relations Manager for a year and a half. Before joining Career & Professional Development (CPD), I worked for the HBS Social...
View Details
Keywords:
Consulting
- 08 Jul 2014
- First Look
First Look: July 8
rates made marketing expensive, and an inefficient distribution system increased costs further. In 2010, RB managed to overcome these constraints for one of its brands, Durex, the best-selling condom brand...
View Details
Keywords:
Carmen Nobel
- 12 Feb 2013
- First Look
First Look: Feb. 12
years, I believe I have a clear sense of the state of corporate governance in the United States and in much of Western Europe. Not surprisingly, my crystal ball for predicting future developments and demands on boards cannot be so clear. The Language of Global View Details
Keywords:
Sean Silverthorne
- March 2006 (Revised April 2007)
- Case
Harley-Davidson: Preparing for the Next Century
By: Richard L. Nolan and Suresh Kotha
Harley-Davidson Co. exemplifies a remarkable management-led business transformation of a long standing manufacturing company. The company successfully met global competition and continues to innovate to maintain its market position.
View Details
Keywords:
Brands and Branding;
Transformation;
Change Management;
Innovation and Invention;
Competitive Strategy;
Manufacturing Industry;
Motorcycle Industry
Nolan, Richard L., and Suresh Kotha. "Harley-Davidson: Preparing for the Next Century." Harvard Business School Case 906-410, March 2006. (Revised April 2007.)
- April 2005 (Revised March 2006)
- Case
Change at Whirlpool Corporation (A)
By: Jan W. Rivkin, Dorothy A. Leonard and Gary Hamel
In 1998, the CEO of Whirlpool Corp. decides to change the company's strategy significantly to escape an increasingly unattractive "stalemate" in the appliance industry. The change he proposes involves a fundamental shift in the company's focus--from manufacturing to...
View Details
Keywords:
Organizational Change and Adaptation;
Change Management;
Competitive Advantage;
Strategic Planning;
Production;
Brands and Branding;
Management Teams;
Consumer Products Industry;
United States
Rivkin, Jan W., Dorothy A. Leonard, and Gary Hamel. "Change at Whirlpool Corporation (A)." Harvard Business School Case 705-462, April 2005. (Revised March 2006.)
- 14 Jul 2014
- Research & Ideas
Pay Attention To Your ‘Extreme Consumers’
typical consumers think. That's fine if you only want to keep making incremental improvements to your products, says Jill Avery, senior lecturer at Harvard Business School and a former brand manager at...
View Details
Keywords:
by Michael Blanding
- 27 Sep 2016
- First Look
September 27, 2016
successful products, a cultural icon across the globe. But managing the low priced, nylon handbag is challenging as Longchamp tries to move its brand upmarket into higher priced, luxury leather goods. How...
View Details
Keywords:
Sean Silverthorne