Retail Expansion Strategy - Publications - Faculty & Research - Harvard Business School

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January 2009 (Revised December 2009)
Supplement

Playing with Fire at Sittercity (B)

By: Noam T. Wasserman and Rachel Gordon

To help her finance her aggressive expansion plans, Genevieve Thiers plans to raise venture capital for the first time. She has spent the last six long years building Sittercity into the nation's leading babysitting web service, larger than all of its competitors... View Details

Keywords: Entrepreneurship; Venture Capital; Problems and Challenges; Risk Management; Agreements and Arrangements; Service Operations; Family and Family Relationships; Competition; Expansion; Internet

February 2000 (Revised December 2000)
Case

Staples.com

By: Thomas R. Eisenmann, Joanna M. Jacobson and Gillian Morris

Staples.com, the online unit of the U.S. office supplies retailing chain Staples, faces a range of strategic and organizational issues as it accelerates its growth. Should it pursue only existing Staples customers or consumers who do not shop in Staples stores? How... View Details

Keywords: Supply Chain; Business Units; Business Model; Growth and Development; Internet and the Web; Entrepreneurship; Business Strategy; Service Industry; United States

November 2018 (Revised June 2019)
Case

ofo

By: Mitchell Weiss

Dai Wei and his co-founders grew Beijing-based ofo from a school-based startup to a bike-share behemoth in a matter of months, topped an all-out market-share battle fueled with almost $1 billion in venture capital, provided 2 billion bicycle rides, soaked up the... View Details

January 2009 (Revised December 2009)
Case

Playing With Fire at Sittercity (A)

By: Noam T. Wasserman and Rachel Gordon

To help her finance her aggressive expansion plans, Genevieve Thiers plans to raise venture capital for the first time. She has spent the last six long years building Sittercity into the nation's leading babysitting web service, larger than all of its competitors... View Details

Keywords: Business Growth and Maturation; Family and Family Relationships; Expansion; Venture Capital; Entrepreneurship; Agreements and Arrangements

May 2020 (Revised July 2022)
Case

Brand Storytelling at Shinola

By: Jill Avery, Giana M. Eckhardt and Michael B. Beverland

Detroit, Michigan, aka “The Motor City,” is most known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music.... View Details

Keywords: Marketing; Brands and Branding; Marketing Communications; Advertising; Luxury; Retail Industry; Retail Industry; Retail Industry; Detroit; United States; North America

September 2003 (Revised November 2005)
Case

Best Buy Co., Inc. (A): An Innovator's Journey

By: Dorothy A. Leonard and Brian DeLacey

The CEO of Best Buy, a hugely successful retailing company, has hired consulting firm Strategos to imbue the company with an improved innovative capability. The six-month program of experimental learning yields new business ideas and also trains Best Buy employees as... View Details

Keywords: Innovation and Management; Innovation Strategy; Management Teams; Creativity; Adoption; Organizational Change and Adaptation; Employees; Learning; Training; Programs; Retail Industry; United States

02 Jan 2024
Cold Call Podcast

Should Businesses Take a Stand on Societal Issues?

Keywords: Re: Hubert Joly

August 2012 (Revised August 2014)
Case

Cancer Treatment Centers of America® (A)

By: Regina E. Herzlinger and Natalie Kindred

Cancer Treatment Centers of America (CTCA), a U.S. network of four privately owned oncology focused factory hospitals, was weighing options for growth. CTCA was entirely cancer focused and specialized in treating patients with complex and advanced-stage cancers, who... View Details

09 Feb 2017
Blog Post

Alumni: Where Are They Now? Featuring: Anddria Varnado (Clack-Rogers)

Current Position: Vice President, Strategy & Business Development at Williams-Sonoma Location San Francisco, CA Tell us what you’re up to these days. I’m currently leading strategy for Williams-Sonoma,... View Details

Keywords: Consumer Products / Retail

May 1998 (Revised October 2001)
Case

Taco Bell Inc. (1983-1994)

By: Lynda M. Applegate, Leonard A. Schlesinger and Dave DeLong

Details the actions of John Martin, newly named CEO, as he leads Taco Bell through a decade of incremental and radical changes. By the end of the case, total system sales within Taco Bell, a Mexican style fast-food restaurant chain and a division of PepsiCo, have grown... View Details

Keywords: Business Subsidiaries; Transformation; Economic Growth; Food; Leadership Style; Growth and Development Strategy; Organizational Design; Performance Effectiveness; Food and Beverage Industry; Service Industry; Mexico

June 2015
Case

B Lab: Can it Scale Business as a Force for Good?

By: Christopher Marquis and Matthew Lee

To achieve its goal of redefining success in business, B Lab recognizes it needs to scale. Its strategy to do so requires B Lab to depend heavily on new partners, venture into new markets, influence new audiences, and to strike a balance between standards and... View Details

Keywords: Organizational Change and Adaptation; Expansion; Social Entrepreneurship

January 2020 (Revised April 2020)
Case

Rumo: Infrastructure for a Healthier Economy

By: Forest L. Reinhardt, Mariana Cal, Ruth Costas and Natalie Kindred

Brazilian logistics company Rumo operated 13,500 km in railway networks, port terminals, and inland transshipment terminals, connecting major Brazilian ports to the agriculture hubs of Mato Grosso and São Paulo state. Controlled by Cosan, Brazil's leading sugar and... View Details

Keywords: Agribusiness; Plant-Based Agribusiness; Customer Relationship Management; Growth and Development Strategy; Logistics; Rail Transportation; Value Creation; Rail Industry; Transportation Industry; Agriculture and Agribusiness Industry; Latin America; Brazil

30 Jan 2017
Working Paper Summaries

The Environmental Legacies of The North Face's Doug Tompkins and Patagonia's Yvon Chouinard

Keywords: by Geoffrey Jones and Ben Gettinger; Retail; Retail

April 2011
Article

The Origins of Japanese Technological Modernization

By: Tom Nicholas

Explanations of Japanese technological modernization from the late nineteenth to the mid-twentieth century have increasingly focused on domestic capabilities as opposed to the traditional emphasis on knowledge transfers from the West. Yet, the literature is mostly... View Details

Keywords: Knowledge Sharing; Body of Literature; Innovation and Invention; Technological Innovation; Patents; Measurement and Metrics; Expansion; Growth and Development Strategy; Economic Growth; Developing Countries and Economies; Information Technology; Technology Industry; Japan; Germany; Great Britain; United States

Find at Harvard

2007
Other Unpublished Work

Effects of Inventory on Demand for Rentals in the Home Video Market

By: Ioannis Ioannou, Julie Mortimer and Richard Mortimer

Retailer inventory decisions can greatly influence observed demand for a product by affecting, among other things, product availability (stock-outs) and product visibility in the store. These inventory decisions are affected by numerous factors including vertical... View Details

Keywords: Decisions; Demand and Consumers; Supply Chain Management; Competition; Contracts; Entertainment and Recreation Industry; United States

May 2019
Case

Elon Musk's Big Bets Update, 2019

By: David B. Yoffie and Daniel Fisher

This short case provides an update to Elon Musk's strategy and tactical moves with Tesla, Solar City, and SpaceX from 2016-2019. View Details

April 2010
Case

A Giant Among Women

By: Willy C. Shih, Ethan S Bernstein, Maly Hout Bernstein, Jyun-Cheng Wang and Yi-Ling Wei

Few CEOs successfully manage the evolution of their companies from OEM outsourcer to branded manufacturer to expert consumer marketer as well as Tony Lo, CEO of Giant Manufacturing Co. Ltd., now the largest bicycle manufacturer in the world. In the mid-1980s, Giant... View Details

Keywords: Consumer Behavior; Customer Focus and Relationships; Global Strategy; Gender; Customer Satisfaction; Product Development; Bicycle Industry; Taiwan

March 1993 (Revised June 1994)
Case

Intel Corporation: Going into OverDrive

In May 1992, Intel Corp., the leading supplier of microprocessors for IBM-compatible personal computers, announced the retail availability of OverDrive processors, a new line of performance upgrades for the Intel 486 series of microprocessors. The case chronicles the... View Details

Keywords: Change Management; Expansion; Product Marketing; Retail Industry; Retail Industry; Retail Industry

January 2018 (Revised October 2020)
Case

The Rise and Rise (?) of Walmart (A): Battling Kmart

By: Ramon Casadesus-Masanell, Eric Van den Steen and Karen Elterman

This case, set in 1990, describes the history of Walmart and asks what competitive strategies Kmart might adopt in response to Walmart's success. It discusses the strategy and organization of both companies in terms of HR practices, store location, distribution,... View Details

Keywords: Walmart; Kmart; Organization; Company Culture; Pricing; Procurement; Supercenter; Strategy; Competition; Organizational Culture; Competitive Strategy; Retail Industry; United States; Bentonville; Arkansas

Program

Creating Brand Value

Build brand loyalty and optimize your customer relationships Ensure consumers are allies, not adversaries Design brand strategy and manage brands for maximum value Compete more successfully by evolving and repositioning existing brands... View Details

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