Market Attractiveness - Publications - Faculty & Research

18 Jul 2014
News

Team Players

"I'll take that bet." Despite having come off a solid win as chief marketing officer of the NY/NJ Super Bowl Host Committee, Amy Aronoff Blumkin (MBA 1988), isn't talking about football. She's recounting what she told her boss at AT&T... View Details

Keywords: Robert S. Benchley; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Management of Companies and Enterprises; Management

Web

Leadership Execution and Action Planning (LEAP) - Course Catalog

architecture. Scaling a business, particularly into new geographical markets or product categories, involves addressing cultural, administrative, and economic tradeoffs. Successful leadership in these scenarios requires managers who are... View Details

15 Dec 2009
First Look

First Look: Dec. 15, 2009

externalities, two traditionally under-emphasized forces, exert consistently strong effects. Within each macro network, there is a large heterogeneity across subsidiaries. Subsidiaries with greater size and higher productivity attract... View Details

Keywords: Martha Lagace

01 Feb 2000
News

Executives Convene to Discuss Consumer-Driven Health Care

A mid-November conference on consumer-driven health care attracted nearly two hundred providers of health-care services, technology, and information; government professionals; and insurance executives to the HBS campus for a two-day... View Details

07 Sep 2021
News

Green House

sustainable building. According to the United Nations, buildings and their construction account for 39 percent of greenhouse gas emissions. It was the measurable impact of the work that attracted her. “I had used a lot of analytical tools... View Details

30 Jan 2007
First Look

First Look: January 30, 2007

found to be associated with the ability to attract specialized solvers with range of diverse scientific interests. Furthermore, successful solvers solved problems at the boundary or outside of their fields of expertise, indicating a... View Details

Keywords: Martha Lagace

01 Jul 2013
Research & Ideas

Crowdfunding a Poor Investment?

customers," says Senior Lecturer Michael J. Roberts. By soliciting money through Kickstarter or similar sites, a company overcomes the catch-22 that occurs when it needs funding to make a product, but it must show the product in order to View Details

Keywords: by Michael Blanding; Financial Services

09 Aug 2004
Research & Ideas

A Diagnostic for Disruptive Innovation

revisit another. But the goal remains the same: Find the option that can set your company on the path to disruptive growth. Customer Diagnostic This diagnostic assesses customers in order to identify "disruptable" market... View Details

Keywords: by Scott D. Anthony, Mark W. Johnson & Matt Eyring

01 Jun 1997
News

MBA Program:Rapid Innovation in '96

the MBA Program Office. Admissions As part of its ongoing commitment to attract and admit the best candidates to the School, the MBA Program now requires all applicants to take the Graduate Management Admissions Test (GMAT). "The GMAT... View Details

01 Feb 1997
News

Herzlinger on Health Care: Revolution in Evolution

conversation. What are the major market forces that are transforming the health-care system? First and foremost, it's consumers. They have already revolutionized the retailing and information industries because they are so busy working... View Details

24 Jul 2014
Op-Ed

Reform Tax Law to Keep US Firms at Home

whereby headquarter locations have been split up and reallocated across the world, and c) the growing importance of non-US markets for US firms. Rather than questioning the loyalties of executives, it is critical to understand these... View Details

Keywords: by Mihir Desai; Pharmaceutical

Web

Amager Bakke: I Like This Waste Incinerator in My Backyard! - Blog - Business & Environment

Rising Climate Stories Clubs Courses & Curriculum Creating Emerging Markets Entrepreneurship Event Faculty Faculty Research IFC Decarbonization & Sustainable Production 2023 IFC Decarbonization & Sustainable Production 2024 IFC India 2024... View Details

15 Feb 2022
News

Charlotte Club Hosts Webinar to Mark 100 Years of the Case Method

Clubs News Clubs News The HBS Club of Charlotte recently marked 100 Years of Case Method Teaching and Learning at HBS by hosting a virtual conversation with two of the School’s most prolific case writers. The January 19 event, which View Details

Keywords: Margie Kelley

08 Jan 2019
First Look

New Research and Ideas, January 8, 2019

https://www.hbs.edu/faculty/Pages/item.aspx?num=55409 Harvard Business School Case 119-023 Chateau Winery (A): Unsupervised Learning This case follows Bill Booth, marketing manager of a regional wine distributor, as he applies... View Details

Keywords: Dina Gerdeman

25 Feb 2020
News

Case Study: The Credit Bureau

Adding B2B2C marketing will be an attractive option for customers because it provides one-stop shopping convenience and should increase exposure to more potential customers. This latter element will... View Details

Keywords: Jen McFarland Flint; Real Estate

03 Oct 2013
Research & Ideas

Lehman Brothers Plus Five: Have We Learned from Our Mistakes?

considerable amount of high-quality research has been done regarding financial stability. Some of these steps were prompted by regulatory changes—or anticipation of such changes. But perhaps the biggest force in stabilizing the financial system has been greater public... View Details

Keywords: Re: Multiple Faculty; Banking; Financial Services; Construction; Real Estate

01 Sep 2014
News

Case Study: Declawing the Competition

in subscriber growth and customer feedback. However, the lucrative market opportunity ($8 billion, growing at 4 percent year-over-year) and the low costs of entry are attracting new competition. New... View Details

07 Mar 2024
Blog Post

IFC India: Green-tech Entrepreneurship in India

culture of learning and problem-solving. Log 9 Founder, Pankaj Sharma, stated, “Before you build the tech, you must build the people,” emphasizing Log9’s commitment to attracting and retaining the best talent. Partners + Investors: The... View Details

19 Jun 2018
News

Pittsburgh Alumni Annual Meeting Features PPG’s McGarry

the social ROI of their services. “We’re helping one of our new clients to quantify the benefit it produces for its stakeholders, which will help in both management and marketing,” Chussil says, noting that the current projects are expected to last three months. “We're... View Details