Publications

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March 2009 (Revised May 2011)
Case

The Credit Suisse/Gerson Lehrman Group Alliance

By: Robert G. Eccles and Laura Winig

The equity research department of Credit Suisse and the expert network firm of Gerson Lehrman Group, historically competitors, have established a strategic alliance which both believe will give them a competitive advantage. Under the leadership of its head of equity... View Details

Keywords: Business Model; Financial Crisis; Investment Banking; Innovation and Invention; Alliances; Social and Collaborative Networks; Competitive Advantage; Banking Industry

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Teaching Quantitative Material - Christensen Center for Teaching & Learning

awareness: What data would help us solve this problem? How would you analyze it? What would you expect to find? What analysis did you run—why? What assumptions did you make? How did you set up the calculation? How did you account for x... View Details

15 Jul 2014
First Look

First Look: July 15

company's sources of advantage over time. The analysis suggests that the effectiveness of a particular business model depends not only on its design (its levers and how they relate to one another) but also, most importantly, on its... View Details

Keywords: Carmen Nobel

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Serving the Public Interest Through Competition: British Railroads - Railroads and the Transformation of Capitalism | Harvard Business School

Railroads Finance Management Business Analysts Mass Distribution Mergers & Syndicates Research Links Serving the Public Interest Through Competition: British Railroads Through comparative analysis of railroads in the United States and... View Details

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Alumni Spotlight: Cissy Chen (MBA 2019) - MBA

Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year... View Details

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Marketing Awards & Honors - Faculty & Research

for "The Value of Descriptive Analytics: Evidence from Online Retailers" with Ron Berman ( Marketing Science , 2022). Shunyuan Zhang : Nominated for the 2022 John D. C. Little Award for “Frontiers: Can an AI Algorithm Mitigate Racial Economic Inequality? An View Details

July 2013 (Revised August 2017)
Case

TaKaDu

By: Elie Ofek and Matthew Preble

In December 2012, Amir Peleg, founder and CEO of TaKaDu, reflected on how to position his young firm for the next fiscal year and beyond. The small Israeli startup had developed an innovative software system that used patented algorithms and statistical analysis to... View Details

2011
Working Paper

Fairness, Efficiency and Flexibility in Organ Allocation for Kidney Transplantation

By: Dimitris Bertsimas, Vivek F. Farias and Nikolaos Trichakis

We propose a scalable, data-driven method for designing national policies for the allocation of deceased donor kidneys to patients on a waiting list, in a fair and efficient way. We focus on policies that have the same form as the one currently used in the U.S. In... View Details

Keywords: Fairness; Policy; Health Disorders; Marketplace Matching; Performance Effectiveness; Rank and Position; Health Industry; United States

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February 2020 (Revised April 2021)
Case

StockX: The Stock Market of Things

By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley

Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust... View Details

January 2019
Case

Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case

By: Jill Avery and Gerald Zaltman

In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestlé acquisition, each of the purchased... View Details

Keywords: Brand Equity; Marketing; Market Research; Qualitative Research; Marketing Communication; Customer Satisfaction; Brands and Branding; Consumer Behavior; Marketing Communications; Marketing Strategy; Food and Beverage Industry; United States; North America; Italy