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Show Results For
-
All HBS Web
(12,350)
- People (20)
- News (1,650)
- Research (9,111)
- Events (24)
- Multimedia (52)
- Faculty Publications (7,520)
- November 2003
- Supplement
P&G Japan: The SK-II Globalization Project
Paolo de Cesare and A.G. Lafley review the strategic and organizational challenges they face in deciding whether to make the prestigious Japanese beauty product, SK-II, a global brand. In a three-part videotaped interview, they discuss the challenges, reveal the...
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Keywords:
Globalization;
Brands and Branding;
Organizational Structure;
Strategy;
Decision Choices and Conditions;
Beauty and Cosmetics Industry;
Beauty and Cosmetics Industry;
Japan
Bartlett, Christopher A. "P&G Japan: The SK-II Globalization Project." Harvard Business School Video Supplement 304-803, November 2003.
- December 2018 (Revised March 2019)
- Case
iyzico: Fundraising in Emerging Markets (A)
By: Marco Di Maggio and Gamze Yucaoglu
The case opens in 2016 as Barbaros Ozbugutu, co-founder and CEO of the Istanbul-based payment technology start-up iyzico, contemplates the offers the company received for its Series C round. The case then describes iyzico’s origins and provides a detailed overview of...
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Keywords:
Iyzico;
Fundraising;
Business Startups;
Venture Capital;
Emerging Markets;
Private Sector;
For-Profit Firms;
Management;
Information Technology;
Growth Management;
Corporate Entrepreneurship;
Negotiation Offer;
Decision Making;
Turkey
Di Maggio, Marco, and Gamze Yucaoglu. "iyzico: Fundraising in Emerging Markets (A)." Harvard Business School Case 219-064, December 2018. (Revised March 2019.)
- October 2019 (Revised February 2023)
- Case
Gupta Media: Performance Marketing in the Digital Age
By: V. Kasturi Rangan and Courtney Han
Gupta Media is a Digital Marketing firm started in 2005 that places advertisements and marketing promotions for its clients in digital media, mainly social media such as Facebook and Google. Over the years it had built its expertise in promoting music labels, artists...
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Keywords:
Marketing;
Digital Marketing;
Performance;
Measurement and Metrics;
Social Media;
Advertising Industry
Rangan, V. Kasturi, and Courtney Han. "Gupta Media: Performance Marketing in the Digital Age." Harvard Business School Case 520-031, October 2019. (Revised February 2023.)
- June 2020
- Case
In-housing Digital Marketing at Sprint Corp.
By: David E. Bell, Rajiv Lal and Olivia Hull
In the fall of 2019, Sprint’s Chief Digital Officer Rob Roy reflected on the telecom’s efforts to improve the effectiveness of its digital marketing campaigns. Digital media buying had long been handled by an outside agency, but in 2017, Sprint brought those functions...
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Keywords:
Advertising;
Digital Marketing;
Transformation;
Talent and Talent Management;
Marketing Strategy;
Social Marketing;
Telecommunications Industry;
Telecommunications Industry;
Telecommunications Industry;
United States
Bell, David E., Rajiv Lal, and Olivia Hull. "In-housing Digital Marketing at Sprint Corp." Harvard Business School Case 520-026, June 2020.
- 16 Mar 2022
- Blog Post
Taking Your Shot in the Sports Industry with Adam Laitsas (MBA 2016), SVP, Head of Marketing for Madison Square Garden Sports
well known in the sports industry and he was named to Portland Business Journal’s 40 Under 40 in 2020 as a next executive to watch. The role at MSG overseeing marketing for the...
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- Fast Answer
Annual IT expenditures by industry
Annual reported IT expenditures by U.S. industry and by type of IT expenditure. Information and Communication Technology Survey: Annual survey compiled by the U.S. Census...
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- Web
Faculty & Research - Global
challenges and innovations wherever they occur. Through sustained work in the field, faculty are provided the opportunity to immerse themselves in the culture and values – as well as intricacies View Details
- 2022
- Working Paper
Innovation on Wings: Nonstop Flights and Firm Innovation in the Global Context
By: Dany Bahar, Prithwiraj Choudhury, Do Yoon Kim and Wesley W. Koo
We study whether, when, and how better connectivity through nonstop flights leads to positive innovation outcomes for firms in the global context. Using unique data of all flights emanating from 5,015 airports around the globe from 2005 to 2015 and exploiting a...
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Keywords:
Nonstop Flights;
Collaborative Innovation and Invention;
Patents;
Research and Development;
Air Transportation Industry
Bahar, Dany, Prithwiraj Choudhury, Do Yoon Kim, and Wesley W. Koo. "Innovation on Wings: Nonstop Flights and Firm Innovation in the Global Context." Harvard Business School Working Paper, No. 23-009, July 2022.
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
Imagine a future in which a smart marketing machine can predict the needs and habits of individual consumers and the dynamics of competitors across industries and markets. This device would collect data to answer strategic questions, guide managerial decisions, and...
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Keywords:
by Kristen Senz
- 2022
- Working Paper
Multinationals and Varieties of Capitalism: When U.S. Giants Stepped into the Swiss Coordinated Labor Market in the 1950s
By: Sabine Pitteloud
This working paper investigates unintended consequences of U.S. FDI in Switzerland in the 1950s-1960s: the increased competition that U.S. firms generated within the national labor market and the challenge their hiring practices constituted for the institutional...
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Keywords:
Multinationals;
Capitalism;
Business & Government Relations;
Foreign Direct Investment;
Immigration Policy;
History;
Switzerland;
Americanization;
R&D;
Labor History;
Labor Market Institutions;
Tax Havens;
"USA,";
Business Interest Association;
Lobbying;
Labor and Management Relations;
Business History;
Multinational Firms and Management
Pitteloud, Sabine. "Multinationals and Varieties of Capitalism: When U.S. Giants Stepped into the Swiss Coordinated Labor Market in the 1950s." Harvard Business School Working Paper, No. 22-075, June 2022.
- 07 Apr 2003
- What Do You Think?
Should Global Business Initiatives Be Devalued?
that in the global village the villagers drive the economy should be more successful." Flavius Chircu said that "... business leaders should get together with political leaders and figure out where...
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Keywords:
by James Heskett
- February 2008 (Revised June 2010)
- Case
Filling the Empty Quarter: Saudi Aramco and the World Oil Market
By: Noel Maurer
Maurer, Noel. "Filling the Empty Quarter: Saudi Aramco and the World Oil Market." Harvard Business School Case 708-048, February 2008. (Revised June 2010.)
- January 2022
- Case
Walmart Goes Global (A)
By: Juan Alcácer
- March 1987 (Revised May 1988)
- Case
Inland Steel Co. Product Policy (A): Changing Markets and Technology
By: Benson P. Shapiro and Lawrence B. Levine
Shapiro, Benson P., and Lawrence B. Levine. "Inland Steel Co. Product Policy (A): Changing Markets and Technology." Harvard Business School Case 587-134, March 1987. (Revised May 1988.)
- 19 Oct 2012
- Research & Ideas
Digital Technology’s Profound Game Change for Marketers
technology is radically transforming the marketing function and the role of the marketing professional. The changes rippling through the View Details
- 2016
- Blog
Building A Culture of Health - John A. Quelch: The Marketing of Prevention
By: John A. Quelch
The US will devote 17.5% of GDP to health care this year, around $3 trillion. Yet only 3 percent of that will be spent on prevention, including both primary prevention (preventing illness in the first place) and secondary prevention (preventing sick people getting...
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Keywords:
Healthcare;
Healthcare Marketing;
Prevention;
Wellbeing;
Health;
Marketing;
Health Industry;
Health Industry;
Health Industry;
Europe;
North and Central America
Quelch, John A. "The Marketing of Prevention." Building A Culture of Health - John A. Quelch (blog). May 12, 2016. http://johnquelch.org/the-marketing-of-prevention/.
- 15 May 2015
- Blog Post
How to Get a Global Perspective at HBS
Though HBS is based in Boston, the MBA program is inherently a global experience. Traveling to an emerging market is part of the first year curriculum, over 70 countries are represented in of our diverse...
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- December 2006 (Revised August 2009)
- Case
Disney Consumer Products: Marketing Nutrition to Children
By: David E. Bell and Laura Winig
In an effort to capture market share in the children's foods category, Disney Consumer Products (DCP) debuted a broad line of "better for you" foods, ranging from fresh fruits and vegetables to frozen meals, through a partnership with Kroger supermarkets. In answer to...
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Keywords:
Age;
Nutrition;
Brands and Branding;
Corporate Social Responsibility and Impact;
Partners and Partnerships;
Social Issues;
Consumer Products Industry;
Consumer Products Industry
Bell, David E., and Laura Winig. "Disney Consumer Products: Marketing Nutrition to Children." Harvard Business School Case 507-006, December 2006. (Revised August 2009.)
- November 2001
- Background Note
Global Approaches to Anti-Corruption
By: Joseph Hinsey, Guhan Subramanian and Michelle Kalka
In the 1970s, a series of unpleasant revelations about corporate conduct, culminating in the public disclosure about unsavory business practices abroad by more than 400 U.S. corporations, jarred popular perceptions concerning business ethics. Congress responded by...
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Keywords:
Crime and Corruption;
Globalization;
Developing Countries and Economies;
Laws and Statutes;
Ethics;
Corporate Social Responsibility and Impact;
Information Industry;
United States
Hinsey, Joseph, Guhan Subramanian, and Michelle Kalka. "Global Approaches to Anti-Corruption." Harvard Business School Background Note 902-062, November 2001.