Publications

Find at Harvard

Pietro Satriano is a Senior Lecturer at Harvard Business School. He sits on the boards of CarMax, the largest omni-channel used car retailer in the U.S. and Metro, a large regional grocery retailer in Canada. Pietro advises a number of food-tech startups and acts... View Details

01 Mar 2023
News

Clearing the Air

believe that we can just take existing processes for capturing carbon dioxide directly from the air and improve them through optimizing the chemical engineering process. The fundamental bottleneck that... View Details

Keywords: April White and Dan Morrell; Illustrations by Richard Borge

May 1990 (Revised February 1993)
Teaching Note

Distillers Company plc (A), (B), (C), (D), and (E), Teaching Note

By: W. Carl Kester

Keywords: Food and Beverage Industry

August 1999 (Revised July 2009)
Case

Tricon Restaurants International: Globalization Re-examined

By: Pankaj Ghemawat and Tarun Khanna

Describes a leading fast food operator/franchiser trying to consolidate and standardize its operations worldwide and focus its efforts on a few key markets. Lends itself to a discussion of how global the fast food industry is, whether Tricon's new international... View Details

Keywords: Business Ventures; Global Strategy; Markets; Operations; Competition; Consolidation; Food and Beverage Industry

14 Mar 2023
Blog Post

How I Spent My 2+2 Deferral: Dyllan Muller

In my second year of undergrad at Tulane University, I started thinking about life after graduation. I had always loved the intersection of science and business and was pursuing a dual degree in both View Details

30 Oct 2019
News

How to Recover Gracefully After Shutting Down Your Startup

June 2018
Case

Feeding America (A)

By: Scott Duke Kominers and Alan Lam

This case describes how Feeding America, the third-largest nonprofit organization in the U.S., designed a marketplace for allocating donated food across its network of food banks. It considers the promises and pitfalls of using market-based allocation in the context of... View Details

Keywords: Social Enterprise; Nonprofit Organizations; Food; Resource Allocation; Fairness; Performance Efficiency; United States

January 1996 (Revised October 1997)
Case

Americhem: The Gaylord Division (A)

By: David A. Garvin

The Gaylord Division of Americhem, a large chemical company, is in the midst of the first use of a new zero-base budgeting system. The general manager of the division leading the process is experiencing disagreement and conflict among the members of the senior... View Details

Keywords: Budgets and Budgeting; Leadership; Management Practices and Processes; Strategic Planning; Problems and Challenges

Find at Harvard

15 May 2020
Research & Ideas

Find Your Pragmatic Path through Radical Uncertainty

social restrictions and reopen businesses? Other questions depend on the answers to the medical questions. Will government funds for the disadvantaged people and businesses be sustainable? What will happen... View Details

Keywords: by Howard Stevenson, Eugene B. Kogan, and Shirley Spence

November 1989
Teaching Note

H.J. Heinz Co.: The Administration of Policy (A), (B), (C), and (D), Teaching Note

By: Kenneth E. Goodpaster and Thomas R. Piper

Teaching Note for (9-382-034, 035, 036, and 037). View Details

Keywords: Business Earnings; Management Practices and Processes; Motivation and Incentives; System; Ethics; Policy; Business Divisions; Organizational Change and Adaptation; Food and Beverage Industry

December 2006 (Revised August 2009)
Case

Disney Consumer Products: Marketing Nutrition to Children

By: David E. Bell and Laura Winig

In an effort to capture market share in the children's foods category, Disney Consumer Products (DCP) debuted a broad line of "better for you" foods, ranging from fresh fruits and vegetables to frozen meals, through a partnership with Kroger supermarkets. In answer to... View Details

Keywords: Age; Nutrition; Brands and Branding; Corporate Social Responsibility and Impact; Partners and Partnerships; Social Issues; Food and Beverage Industry; Food and Beverage Industry

June 1995 (Revised February 1997)
Case

Ready-to-Eat Breakfast Cereal Industry in 1994 (A), The

Ready-to-eat breakfast cereal has historically been a stable and highly profitable industry, dominated by the Big Three of Kellogg, General Mills, and Kraft General Foods (Post). In 1994, private label cereals are making significant market share gains, and promotional... View Details

Keywords: Competition; Food; Brands and Branding; Food and Beverage Industry; United States

May 2022
Supplement

Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein

This case reveals the events that took place after the conclusion of the case “Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign.” After reviewing Mekanism’s pitches for the Franz for Life 2.0 campaign, TWG executives felt that the proposed... View Details

Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Food and Beverage Industry; United States

February 2017 (Revised April 2018)
Case

Kameda Seika: Cracking the U.S. Market

By: Elie Ofek, Nobuo Sato and Akiko Kanno

In spring 2016, Kameda’s CEO, Michiyasu Tanaka, is facing difficult questions from board members over the lackluster performance of the company’s U.S. subsidiary. Kameda was the leading player in the Japanese rice cracker market and was looking to expand overseas to... View Details

Keywords: Marketing Strategy; Growth and Development Strategy; Adaptation; Performance Improvement; Food and Beverage Industry; Food and Beverage Industry; Japan; United States

August 2001
Case

Finnigan Corporation

By: Carliss Y. Baldwin and Barbara Feinberg

Finnigan Corp., headquartered in San Jose, CA, was the world's leading producer of mass spectrometers, holding a 45% market share of instruments used for chemical analysis in pharmaceutical product development, environmental testing, genetic testing, and other... View Details

Keywords: Business Exit or Shutdown; Financial Crisis; Machinery and Machining; Technology Industry; San Jose