Filter Results
:
(1,289)
Show Results For
-
All HBS Web
(1,289)
- People (4)
- News (270)
- Research (843)
- Multimedia (3)
- Faculty Publications (514)
Show Results For
-
All HBS Web
(1,289)
- People (4)
- News (270)
- Research (843)
- Multimedia (3)
- Faculty Publications (514)
- March 1996 (Revised November 1997)
- Case
Dewar's (A): Brand Repositioning in the 1990's
By: Alvin J. Silk and Lisa Klein Pearo
Dewar's, a major brand of Scotch whisky, produced by United Distillers of the U.K., and the U.S. leader in the Scotch category with a 15% market share, faced a declining market among traditional consumers of distilled spirits. Given the growing societal, legal, and...
View Details
Keywords:
Advertising;
Customers;
Brands and Branding;
Marketing Strategy;
Market Participation;
Strategic Planning;
Opportunities;
Consumer Products Industry;
Consumer Products Industry;
United Kingdom;
United States
Silk, Alvin J., and Lisa Klein Pearo. "Dewar's (A): Brand Repositioning in the 1990's." Harvard Business School Case 596-076, March 1996. (Revised November 1997.)
- January 1987 (Revised March 1989)
- Background Note
Note on the U.S. Soft Drink Industry in 1986
Demonstrates how knowing the "money mechanics" of the business is essential in developing a successful strategy among industry participants. Deals with the structural attractiveness of the industry from the concentrate producer and bottler perspectives and examines the...
View Details
Keywords:
Competitive Strategy;
Consumer Products Industry;
Consumer Products Industry;
United States
Pearson, Andrall E. "Note on the U.S. Soft Drink Industry in 1986." Harvard Business School Background Note 387-107, January 1987. (Revised March 1989.)
- 21 Sep 2018
- News
HBS Association of Southern California Boosts Support for Startups
productive workshop.” Creighton Taylor (MBA 2014) pitched his pilot-stage company, Compass, to get guidance on investors, while Noemie Delfassy (MBA 2010) was there to refine her pitch to investors for her View Details
Keywords:
Margie Kelley
- 01 Dec 2011
- News
At Your Service
what’s fueling the greens. Southwest Airlines would be red on food service. But Southwest doesn’t pay much attention to that, because getting better at food service would slow its turnaround time, which is a...
View Details
Keywords:
Deborah Blagg;
customer service;
Computer and Electronic Product Manufacturing;
Computer and Electronic Product Manufacturing;
Computer and Electronic Product Manufacturing;
Computer and Electronic Product Manufacturing;
Computer and Electronic Product Manufacturing;
Computer and Electronic Product Manufacturing;
Computer and Electronic Product Manufacturing;
Computer and Electronic Product Manufacturing
- 18 Dec 2007
- First Look
First Look: December 18, 2007
software product over its entire lifetime, comprising six major "releases." In particular, we develop measures of modularity at the component level, and use these to predict patterns of evolution between successive versions of...
View Details
Keywords:
Martha Lagace
- 12 Dec 2017
- First Look
New Research and Ideas, December 12, 2017
engaging in a pre-eating ritual over a 5-day period helped participants reduce calorie intake (Experiment 1). Pairing a ritual with healthy eating behavior increased the likelihood of choosing healthy food in a subsequent decision...
View Details
Keywords:
Sean Silverthorne
- 03 Nov 2008
- HBS Case
Economics of the Ethanol Business
production levels and the potential sale of the ethanol plant in an increasingly competitive, complex environment. "For the first time in history, the food and energy markets are converging," says...
View Details
- 01 Mar 2012
- News
Shop Talk, Different Avenues
disruptive business model: an online site that requires customers to register, featuring flash sales of discounted luxury goods for men and women in categories including designer clothing, accessories, home goods, food and wine, and...
View Details
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
for hospitals in Pune and elsewhere. Dr. Natarajan’s Lighthouse Communities Foundation also “set up citizen help lines, organized food supplies for the needy, and collected money from all over the world to equip a new government COVID...
View Details
- 23 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part Two
the eighteenth-century pottery and china manufacturer; H.J. Heinz, who started the famous food company in 1869; and Marshall Field, the late nineteenth-century Chicago retailer. Below, in Part Two, Koehn shares her thoughts on how three...
View Details
Keywords:
by Martha Lagace
- Web
Climate Stories: Water Series - Episode #18: Tom Ferguson (MBA 2014) Venture Capitalist and Water Evangelist - Blog - Business & Environment
Rising Climate Stories Clubs Courses & Curriculum Creating Emerging Markets Entrepreneurship Event Faculty IFC Decarbonization & Sustainable Production 2023 IFC Decarbonization & Sustainable Production 2024...
View Details
- 27 Feb 2024
- Blog Post
IFC India: Development while Decarbonizing - Understanding India’s Agriculture Landscape
frictions throughout the value chain. With these structural impediments in mind, we visited WayCool Foods and Pixxel, two innovative companies that are attempting to improve economic conditions for farmers, while lowering the carbon...
View Details
- Profile
Rachel Silverstein
classical training in corporate finance could bring a lot of value – in structure and strategy – to a startup." Rachel's hunch was right, and she proceeded to work for two different startups in the food and beverage and vacation...
View Details
- 05 May 2020
- News
“Walking a Tightrope”
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes “Who's actually putting those groceries on the shelves still and who's driving the truck to get that food that gets put on those grocery shelves? It's the working class. We...
View Details
- 01 Apr 1998
- News
Microfinance's Big Payoff: Michael Chu and ACCION International
utilizes the one asset that exists in abundance in even the poorest and most fragile social sectors - people's self-initiative. It increases the productivity of the person engaged in economic activity, thereby creating new wealth, rather...
View Details
- 01 Oct 2000
- News
Three Promoted to Full Professor
Reinhardt is currently studying the relationships between business behavior and environmental quality, particularly in the energy industry and the food and agribusiness sector. His research focuses on the relationship between...
View Details
- 17 Feb 2022
- Blog Post
The Fifth Year of Short Intensive Programs (SIPs) at HBS
investments, and environment of the global food supply chain, with an immersive look at the role of plant-based foods. Professor Max Bazerman, accompanied by Sebastiano Cossia Castiglioni, entrepreneur and director of the venture firm...
View Details
- 25 Aug 2015
- First Look
First Look Tuesday
to examine the phenomena in the context of health. In particular, we examine how an individual's prior experiences and the experiences of those around them alter the operational decisions that the individual makes. We draw on an exogenous announcement of negative news...
View Details
- 27 Aug 2019
- Blog Post
Meet the PRIDE Club
Miami, Florida. Prior to HBS, she worked in digital and multicultural marketing across the consumer products and media industries. She will be transitioning to e-commerce management after HBS. When she's not immersed in the case method...
View Details
- 21 May 2024
- Blog Post
IFC India: From Trash to Treasure: Inside a Waste Management Site in Mumbai
recycling should be a secondary goal to reduction. Private players must make recycling their products easier, and bottoms-up initiatives can help train households on managing and sorting their own waste. Encouraging responsible...
View Details