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- Faculty Publications (237)
Show Results For
- All HBS Web (1,163)
- Faculty Publications (237)
- 01 Apr 1996
- News
Stewards of the Seventh Generation
Rowe explains. "The challenge was to find ways to conserve energy and make a profit." In the mid-1980s, New England Electric initiated pilot programs for its commercial and small industrial customers to help... View Details
- 28 May 2019
- News
Alumni and Faculty Books for June 2019
conversation. A former senior software executive, Novello is the founder of MutualRescue.Org, a national media initiative that highlights the connection between people and pets in order to inspire and support life-saving rescue efforts.... View Details
- 23 Oct 2007
- First Look
First Look: October 23, 2007
Abstract We study the interplay of inequality and trust in a dynamic game, where trust increases efficiency and thus allows higher growth of the experimental economy in the future. We find that trust is initially high in a treatment... View Details
Keywords: Sean Silverthorne
- 13 Jan 2015
- First Look
First Look: January 13
brands. He describes four different ad types and explains how each can influence multitasking consumers. To create an effective media mix, he recommends that companies take advantage of lean advertising principles and adopt a sequential approach to capture View Details
Keywords: Sean Silverthorne
- 15 May 2012
- First Look
First Look: May 15
changing environment with the growing acceptance of online retailing that empowered customers by providing greater price transparency and more options. Marketing channels and communication touch points continued to shift. Home Depot's... View Details
Keywords: Carmen Nobel
- 11 Mar 2008
- First Look
First Look: March 11, 2008
executives during the initial stages of implementing the new strategy. Our analysis demonstrates that this firm's balanced scorecard contained useful and timely information for distinguishing between these alternatives. These results... View Details
Keywords: Martha Lagace
- 12 Sep 2005
- Research & Ideas
The Broadband Explosion: Thinking About a Truly Interactive World
potential to supercharge innovation, because we can prototype more ideas and share them with each other much more rapidly. That's on the supply side of the economy. On the demand or marketing side, the new technology may allow us to match more View Details
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
perspective. "I'd never actually heard a product speak," he recalls. "It was like listening to a can of Coca-Cola explain how it would like to be marketed." That initial encounter inspired Deighton to write... View Details
- 24 Aug 2010
- First Look
First Look: August 24
"hot" financial markets to get through the initial period of diffusion. Our work underscores that financial markets may play a much larger and under-studied role in creating and magnifying bubbles of innovation in the real... View Details
Keywords: Sean Silverthorne
- 26 Sep 2017
- First Look
First Look at New Research and Ideas, September 26, 2017
Downsizing? By: Cohen, Lauren, Joshua D. Coval, and Christopher J. Malloy Abstract—While we commend the initiative of Snyder and Welch (2017), we lay out in this short reply why we remain highly confident in our results and our... View Details
Keywords: Sean Silverthorne
- 01 Sep 2018
- News
September 2018 Alumni and Faculty Books
leaving their survival uncertain. Minorities are falling prey to an Islamist ideology that conveys values and customs diametrically opposed to European ones. Terrorist acts have become the “new normal,” part of daily life. The North-South... View Details
- 06 Feb 2007
- First Look
First Look: February 6, 2007
fee for those soybeans grown with illegal seed. Although there were initial concerns by farmers and grain companies—who collected the fee on Monsanto's behalf—the system worked smoothly, with over 97 percent of the farmers... View Details
Keywords: Martha Lagace
- 08 Jul 2008
- First Look
First Look: July 8, 2008
initial "bargain" to customers new to a product line, even if the customer has bought a different product from the vendor previously. This suggests that lock-in is... View Details
Keywords: Martha Lagace
- 09 Dec 2014
- First Look
First Look: December 9
Experimentation By: Thomke, Stefan, and Jim Manzi Abstract—The data you already have can't tell you how customers will react to innovations. To discover if a truly novel concept will succeed, you must subject it to a rigorous experiment.... View Details
Keywords: Sean Silverthorne
- 01 Jun 2005
- News
NFL Players Tackle Cases at HBS
Making a point: Professor Joe Lassiter leads a class on developing and evaluating business plans. On the field, they can be the fiercest of competitors. Off the field, thirty veteran NFL players teamed up to work toward a common goal during an intensive HBS View Details
- 01 Dec 2013
- News
Curing Health Care
value for patients, where value is the health outcomes achieved relative to the money spent. While his initial work focused on reorganizing care and measuring outcomes, he began to understand that appropriate cost information was missing.... View Details
- 01 Feb 2011
- First Look
First Look: Feb. 1
venture-funded startups in the networking/data communications industry sectors reveals that those startups that participate in an open standards community, such as the Internet Engineering Task Force (IETF), have a greater likelihood of an View Details
- 04 Apr 2007
- Research & Ideas
The Business of Global Poverty
pyramid so it makes good business sense—not a sense of do-gooding—to go after it." Today, market forces, private-sector know-how, and grassroots initiatives such as microfinance are all being looked to as tools to alleviate poverty.... View Details
Keywords: by Garry Emmons
- 01 Jun 2012
- News
Made in the USA
course the lobster industry tried it, but in less than two years, the traps rusted and the welds broke. Our customers came back, because they realized cheaper wasn’t better.” Equipment that automates repetitive tasks—such as a $2.5... View Details
- 22 Aug 2011
- Research & Ideas
Getting to Eureka!: How Companies Can Promote Creativity
and innovation tend to be used interchangeably, but when it comes to novel ideas in business, they are not necessarily the same thing. "Creativity and innovation are different stages in the same process," says Professor Teresa M. Amabile. "Creativity is... View Details
Keywords: by Michael Blanding