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Show Results For
- All HBS Web
(1,478)
- People (2)
- News (257)
- Research (1,049)
- Events (7)
- Multimedia (6)
- Faculty Publications (735)
- 01 Jun 2012
- News
They Call Him Mr. China
Issue Focus: The Global Manager Perkowski Issue Focus: The Global Manager Around the World Think Locally, Act Globally Bringing Global Back Home On Wall Street, Jack Perkowski (MBA 1973) channeled capital to growing companies. In China,... View Details
- 18 Mar 2009
- Research & Ideas
Marketing After the Recession
out under-performing distributors, shed unprofitable or unreliable customers, deleted poor-selling products from your portfolio, and concentrated your marketing dollars on media and channels that you could prove delivered a strong return... View Details
- Web
Entrepreneurial Sales 101: Founder Selling - Course Catalog
necessary, this course focuses mainly on selling to customers, whether that is through a direct sales force, a channel sales force, or building an OEM relationship. Sales is the one function that cannot hide behind the veil of corporate... View Details
- 13 Nov 2020
- News
Countdown To Remote Learning
and videos, and started a Slack channel where faculty could share tips and tricks,” says Willis Emmons, a senior lecturer and the center’s director. A new role—online learning facilitator (OLF)—was created to support the faculty. Staff... View Details
- 01 Jun 2005
- News
Lessons from the Tsunami Disaster
firsthand experience: He spent seven weeks during January and February helping the field leadership of five United Nations relief agencies develop overall strategy and serving as deputy director for Mercy Corps, an innovator in entrepreneurial disaster relief. He plans... View Details
- July 2000 (Revised May 2002)
- Case
Gateway: Moving Beyond the Box
By: Frances X. Frei, Youngme E. Moon and Hanna Rodriguez-Farrar
Gateway has opened retail stores to differentiate itself from its competitors (e.g., Dell). Describes how the company has created an excellent service experience, but has struggled financially as a result. View Details
Keywords: Transition; Change Management; Valuation; Service Operations; Service Delivery; Distribution Channels; Computer Industry; Electronics Industry; United States
Frei, Frances X., Youngme E. Moon, and Hanna Rodriguez-Farrar. "Gateway: Moving Beyond the Box." Harvard Business School Case 601-038, July 2000. (Revised May 2002.)
- 25 May 2016
- News
A Focus on Sustainability
Carl Ferenbach (MBA 1972) Carl Ferenbach (MBA 1972), who enjoyed a remarkably successful career in the investment business, has spent much of the last decade focused on his passion for the environment. Channeling his energy, intelligence,... View Details
- Blog
Crossing the Bridge from Program Learning to Practical Application
learning." Barnes accepted the invitation and did an amazing job. She's since become part of four more sessions, two online and two in person. In delivering lectures, Barnes has tried to channel HBS professors. "Seeing some of the best... View Details
- 01 Sep 2014
- News
Alumni Achievement Awards 2014
on the next big thing, Dahod marries technological understanding with management expertise to solve high-tech problems and build cutting-edge companies. With five advanced degrees and five successful startups under his belt, Dahod View Details
- October 1995
- Teaching Note
Procter & Gamble: Improving Consumer Value Through Process Design TN
Teaching Note for (9-195-126). View Details
- October 2011
- Case
CSN Stores
By: William A. Sahlman and Neil Tolaney
In March 2011, CSN Stores is a collection of nearly 200 Internet retail websites, including Cookware.com, Strollers.com, and Luggage.com. Co-founders Niraj Shah and Steve Conine were considering making a major investment to build brand equity at the corporate level. View Details
Keywords: Internet and the Web; Distribution Channels; Investment; Brands and Branding; Equity; Corporate Entrepreneurship; Information Technology Industry; Retail Industry
Sahlman, William A., and Neil Tolaney. "CSN Stores." Harvard Business School Case 812-044, October 2011.
- 01 Dec 2016
- News
The Future of Books
much a reader-centric company. Will bookstores survive in this changing industry? MA: Yes. Our goal is to maintain the most diversified marketplace possible and to strengthen the physical bookstore channel of distribution. Now, you can... View Details
- Web
Field Course: Go to Market Sales Playbook Field Study - Course Catalog
company? Direct sales, indirect channel sales or another model. 2. What kind of salesperson should you hire. Why? 3. How will you close your first customers? 4. How would you generate inbound sales leads to your company? 5. How should you... View Details
- 01 Oct 2000
- News
HBS to Host Venture Capital Forum for Women
the investment channels for women entrepreneurs and to facilitate the flow of deals. "In the last few years we have seen a tremendous increase in the numbers of women launching fast-growth ventures in both the high-tech and the... View Details
Keywords: Finance
- December 2010 (Revised June 2014)
- Supplement
eBay Partner Network — slide supplement
By: Benjamin Edelman
eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale... View Details
- 07 Mar 2019
- News
Smart Marketing Brings Rapid Growth to Latino Brands
David Benitez (OPM 46, 2014) is founder and president of Intelligent Mexican Marketing (IMM Latino), a company that provides a brand-building platform in the United States' Hispanic market by being the largest connectors of Latino products, services, and experiences.... View Details
- 29 May 2019
- News
HBS Career Coaches Hit the Road to Serve Alumni
many local alumni are retired. Still, the club’s co-president, Paul Engle (MBA 1974), says five alumni attended the workshop. Andrews adds that this group included mid-career professionals looking at what might come next. “Some were looking to View Details
Keywords: Margie Kelley
- December 2013 (Revised October 2014)
- Case
The Munich Oktoberfest: From Local Tradition to Global Capitalism
By: Juan Alcacer, Christian Bettinger and Andreas Philippi
Oktoberfest, an annual festival held in Munich (Germany) for more than 200 years, has grown in recent decades into a hugely popular event that attracts 7 million visitors annually, a large proportion of which are foreign. In fact, Oktoberfest's global appeal is so... View Details
Keywords: Value Creation; Product Positioning; Marketing Channels; Global Strategy; Food and Beverage Industry; Ohio; Munich; Brazil; Bangalore; Beijing
Alcacer, Juan, Christian Bettinger, and Andreas Philippi. "The Munich Oktoberfest: From Local Tradition to Global Capitalism." Harvard Business School Case 714-439, December 2013. (Revised October 2014.)
- February 2024
- Module Note
Data-Driven Marketing in Retail Markets
By: Ayelet Israeli
This note describes an eight-class sessions module on data-driven marketing in retail markets. The module aims to familiarize students with core concepts of data-driven marketing in retail, including exploring the opportunities and challenges, adopting best practices,... View Details
Keywords: Data; Data Analytics; Retail; Retail Analytics; Data Science; Business Analytics; ＂Marketing Analytics＂; Omnichannel; Omnichannel Retailing; Omnichannel Retail; DTC; Direct To Consumer Marketing; Ethical Decision Making; Algorithmic Bias; Privacy; A/B Testing; Descriptive Analytics; Prescriptive Analytics; Predictive Analytics; Analytics and Data Science; E-commerce; Marketing Channels; Demand and Consumers; Marketing Strategy; Retail Industry
Israeli, Ayelet. "Data-Driven Marketing in Retail Markets." Harvard Business School Module Note 524-062, February 2024.
- June 2014
- Teaching Note
Google Glass
By: Thomas Eisenmann
In early 2014, business development executives at Google were formulating a distribution strategy for Glass, a wearable computer that projected information on a display viewable with an upward glance. Options, which were not mutually exclusive, included 1) continuing... View Details