Publications

July 1981 (Revised June 1987)
Case

Hartmann Luggage Co.: Price Promotion Policy

The president and the marketing vice president are reviewing past Hartmann price promotions in order to decide whether to run one or more promotions in 1981-82. View Details

Keywords: Price; Product Marketing; Consumer Products Industry

Article

Nonstore Marketing: Fast Track or Slow?

By: John A. Quelch and Hirotaka Takeuchi

Keywords: Marketing

June 1981
Article

Communications Strategy for the Nation-State

By: R. S. Tedlow and John A. Quelch

Keywords: Communication

June 1981 (Revised August 1985)
Case

Shopfair Supermarkets (A)

The marketing vice president of the leading supermarket chain in a major metropolitan area has to plan his 1981 strategy in light of increasing warehouse store competition. Considers relationships with major manufacturers who are supplying warehouse stores with deal... View Details

Keywords: Competition; Marketing Strategy; Retail Industry; Food and Beverage Industry

May 1981 (Revised December 1992)
Case

Chesebrough-Pond's, Inc.: Vaseline Petroleum Jelly

The product manager for Vaseline Petroleum Jelly has to prepare the 1978 brand budget and determine expenditure levels for advertising, trade promotion, and consumer promotion. View Details

Keywords: Advertising; Budgets and Budgeting; Product Marketing; Brands and Branding; Consumer Products Industry; Beauty and Cosmetics Industry

May 1981 (Revised May 1985)
Case

MEM Co., Inc.

The President of MEM Co., Inc. is assessing the proposed introduction of a new line of men's toiletries. He also must determine the best distribution channels and the size of the product's advertising budget. View Details

Keywords: Advertising; Distribution Channels; Budgets and Budgeting; Product Development; Beauty and Cosmetics Industry

December 1980 (Revised July 1991)
Case

Loctite Corp.: Industrial Products Group

A new product introduction strategy covering all elements of the marketing mix must be planned for equipment designed to dispense industrial adhesives. The equipment and adhesives are manufactured by the same company. View Details

Keywords: Product Marketing; Manufacturing Industry; Industrial Products Industry

December 1980 (Revised January 1992)
Case

Savannah West

By: William J. Poorvu and John H. Vogel Jr.

Allison Porter, a loan officer for Chemical Bank, must decide whether to make a construction loan on a 216-unit apartment building to be built in Savannah, Georgia. In teaching this case, one begins by looking at the economics, marketing data, etc., of the proposed... View Details

Keywords: Credit; Property; Financing and Loans; Banks and Banking; Housing; Risk Management; Valuation; Real Estate Industry; Banking Industry; Georgia (state, US)

Article

Consumer Satisfaction with Food Products

By: John A. Quelch and Stephen B. Ash

Article

Energy Conservation Policies for Builders' Purchases of Domestic Appliances

Article

Marketing Principles and the Future of Preventive Health Care

March 1980 (Revised December 1995)
Case

American Chemical Corp.

By: William E. Fruhan Jr. and John P. Goldsberry III

A large chemical manufacturer divests a plant that is acquired by a small specialty chemicals manufacturer. The acquisition decision is viewed from the vantage point of the small specialty chemicals manufacturer. View Details

Keywords: Mergers and Acquisitions; Chemicals; Factories, Labs, and Plants; Decision Making; Manufacturing Industry; Chemical Industry