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- All HBS Web (1,462)
- Faculty Publications (465)
- March 1998 (Revised December 1999)
- Case
Bronner Slosberg Humphrey
By: David E. Bell and Donald M Leavitt
Bronner Slosberg Humphrey has succeeded by providing integrated direct marketing solutions for major service companies such as AT&T, American Express, and FedEx. A new CEO takes over from the company's founder and is wondering how to grow the company. Options include...
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Keywords:
Marketing;
Growth and Development Strategy;
Leading Change;
Global Strategy;
Service Operations;
Competitive Strategy;
Information Technology;
Salesforce Management;
Marketing Communications;
Service Industry
Bell, David E., and Donald M Leavitt. "Bronner Slosberg Humphrey." Harvard Business School Case 598-136, March 1998. (Revised December 1999.)
- 28 Jan 2015
- Research & Ideas
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections
utilization of ground forces—the personal selling and get-out-the-vote strategy.” "I think this research connects beautifully with a normal business operation within a corporation," says Doug J. Chung, an assistant professor in the...
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by Dina Gerdeman
- 01 Sep 2008
- News
Negative Ad Power
increase sales and shareholder value. Coke and Pepsi both want to increase the amount of carbonated soft drinks that we consume. If Pepsi and Coke go after each other in advertising, they will turn off consumers and reduce demand for both...
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- 09 Aug 2011
- News
A Toast to Macchu Pisco
countries are riding the pisco boom but the Peruvian version has a quality edge, the Times asserted. Explains Asher, “We get our grapes from a cooperative of women growers. We monitor the wild yeasts, use cold fermentation, and generally go beyond the denomination...
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- 01 Jun 2004
- News
Luxe Redux
explains. “Any brand has the evergreen challenge,” says Vicki P. Haupt (MBA 1979), a senior advisor at Steuben Glass in New York who operates her own consultancy. “It’s a great art to define what relevancy means for your brand while...
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- 01 Mar 2011
- First Look
First Look: March 1
mind-set and will be expected to offer your CEO deep insights on key business decisions. This article explores those developments in more detail and explains other findings about the latest requirements in each of seven C-level jobs: CIO, chief marketing and View Details
Keywords:
Sean Silverthorne
- 25 Mar 2001
- Research & Ideas
Who Wants to Be an Entrepreneur? [Part II]
moved on to join the launch of Staples, managing that company's West Coast operations and international joint ventures, and finally assuming responsibility for all sales and marketing. But by 1996, when an...
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by John S. Rosenberg
- 14 Dec 2010
- First Look
First Look: Dec. 14
511-075 By 2009, Hikma Pharmaceuticals operated 13 manufacturing plants in 8 countries of which 5 were approved by the U.S. Food and Drug Administration. Hikma tracked its sales revenues over the period to...
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Keywords:
Sean Silverthorne
- Web
Leadership, Culture, and Transition at lululemon | Information Technology
Christine Day assumes leadership in mid-2008, tasked with driving the company toward a $1 billion sales goal while addressing operational inefficiencies, underperforming stores, and diminishing...
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- 01 Apr 2000
- News
Award-Winning Article Urges Companies to Loosen Ties that Bind
One function builds relationships with customers, another develops products, and the third oversees the operational infrastructure. Even though these activities often conflict with each other, traditionally they have been bundled together...
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- 28 May 2013
- Research & Ideas
Can LEGO Snap Together a Future in Asia?
percent of all LEGO sales in 2011. "LEGO is a huge success story in Western Europe and America," Mikes says. "The question is will they be able to repeat this success story in Asia?" The company is a fascinating...
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- June 2000
- Case
Lifeline Systems, Inc. (A)
By: H. Kent Bowen and Marilyn Matis
Lifeline Systems provides emergency response equipment to the elderly who live at home. The company uses local hospitals to market, sell, and install these units in homes, while the hospital monitors and calls for aid to respond to emergency calls from the elderly...
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Keywords:
Health Care and Treatment;
Product Marketing;
Sales;
Problems and Challenges;
Growth and Development Strategy;
Managerial Roles;
Service Operations;
Information Infrastructure;
Age;
Service Delivery;
Restructuring;
Crisis Management;
Health Industry;
Service Industry
Bowen, H. Kent, and Marilyn Matis. "Lifeline Systems, Inc. (A)." Harvard Business School Case 600-099, June 2000.
- 01 Dec 2009
- News
Alumni Books
CIOs Create and Communicate Value by Richard Hunter and George Westerman (DBA ’03) (Harvard Business Press) The authors recommend that to combat the IT-as-cost mindset, CIOs use IT to create three kinds of value — value for the money (the IT department View Details
- 01 Jan 2007
- News
Donna L. Dubinsky, MBA 1981
Embroidery. There she experienced all aspects of a small business, from sales to quality control to delivering merchandise. "Every businessperson should have sales experience," she says. "That's where the...
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- December 2002
- Teaching Note
Abgenix and the XenoMouse (TN)
Teaching Note for (501-061).
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- 10 Jun 2013
- Research & Ideas
How Numbers Talk to People
many of these CSI-like stories, and they almost always yield substantial financial or operational benefits. Sometimes the CSI stories do involve deeper quantitative and statistical analysis. One member of Megibow's team was investigating...
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- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
the "Big Owe." It took that city 30 years to repay the municipal debt—$1.5 billion in 1976 dollars, or more than $6 billion today. Sometimes "building new urban infrastructure" is a justification for hosting the Games, but this is more of a View Details
- 05 Apr 2011
- First Look
First Look: April 5
PublicationsThe Labor Illusion: How Operational Transparency Increases Perceived Value Authors:Ryan W. Buell and Michael I. Norton Publication:Management Science (forthcoming) Abstract A ubiquitous feature of even the fastest...
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Keywords:
Sean Silverthorne
- 25 Sep 2019
- News
Leading the Evolution of E-Commerce
assistant,” she explains. “We’re actually getting back to the interaction you might have had years ago, when you’d walk into a store and interact with a sales associate who’s knowledgeable about the product.” READ MORE
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- 07 Oct 2011
- News
Tea’s Time
not just an idea anymore.” Based in San Francisco, Tea’s sales are projected to hit $25 million in 2011. Sold in some department stores (Nordstrom’s, Saks Fifth Avenue, Bloomingdale’s) and children’s clothing boutiques, Tea has seen...
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