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Show Results For
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All HBS Web
(8,983)
- People (9)
- News (1,181)
- Research (6,417)
- Events (44)
- Multimedia (33)
- Faculty Publications (4,547)
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- 01 Mar 2004
- News
Protecting against the Erosion of Brand Value
brands of premium cachet and the premium prices that come with it. “The same forces that cause the commoditization of products and services precipitate the commoditization of brands,” they continue. Fortunately, managers aren’t helpless...
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- 01 Mar 2007
- News
The Plight of the Global Poor
day or less. The number of people living in poverty at the bottom of the wealth pyramid, versus the relative handful at the pyramid’s peak, represents what is potentially the most explosive socioeconomic challenge facing the world. Now, with View Details
- 01 Apr 2000
- News
Getting the Message
that has been spent on marketing brands through traditional offline media rather than online." While many observers agree with Deighton, who says that this surge in offline spending is just a "blip," they note that it highlights the...
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Susan Young
- 01 Dec 2015
- News
Multimedia Simulation Provides Real-World Reality Check
students gain practical exposure to the choices involved in developing a product (beer), bringing it to market, and devising a competitive advantage. The exercise, incorporated into the required Strategy...
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- 01 Oct 2000
- News
Books
Design Rules: The Power of Modularity (Volume 1) by Carliss Y. Baldwin and Kim B. Clark (The MIT Press) Today's fast-paced global economy often seems to operate as an independent force, but its products, firms, and markets are all derived...
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- 30 Jun 2019
- News
Alumni in France honor self-made entrepreneurs; Shih talks trade in Buffalo
of manufacturing, against the background of the evolving U.S.-China trade challenges. The talk was followed by a Q & A session and reception. Shih shared his expertise in manufacturing and product development across multiple industries to...
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Margie Kelley
- 01 Jun 2018
- News
Ask the Expert: Star Search
determine direction and how hiring can impact that direction. Working in an ultra-tight job market for a growing company—and with years at Bain Capital’s private equity group giving her insight on the importance of strong teams—Gulliver...
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Dan Morrell
- 01 Mar 2017
- News
Swimming with the Stream
(Above: photo by Christina Gandolfo) When Kiran Gandhi (MBA 2015) thinks about marketing her music, she thinks about it in consumer product terms. A feminist activist and former drummer for Grammy-nominated...
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Dan Morrell
- 01 Oct 1997
- News
Terence P. Stewart
happens, lawyering didn't come first for Stewart. After graduating from HBS, he worked for several years in the business trenches, in marketing at J.C. Penney and later as product manager at Kroehler...
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Garry Emmons
- 01 Mar 2016
- News
The People’s Pods
production Bluetooth technology inside cars has been a factor. As recently as eight or nine years ago, if you wanted to use an MP3 player or an iPod in the car, you’d have to hook it up to one of those old cassette deck adapters. Now you...
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Dan Morrell
- 01 Dec 2020
- News
Quantum Leap
Illustration by Edmon deHaro Even before we’ve seen the full potential of quantum computing in any material sense, the global market is estimated to reach $5.5 billion in the next five years. To begin to understand why, consider how it...
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- 01 Apr 1996
- News
Technology for Learning's Sake
International Marketing Management course, where students are able to "eavesdrop" on customers' opinions of new products and hear, firsthand, top management's marketing...
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by Deborah Blagg; photo by David Zadig
- 24 Apr 2014
- News
Optimizing search technology
Olivier Dumon (MBA 1998) is managing director of academic and government markets for global publishing giant Elsevier, where he’s working on optimizing online search protocols. He believes that the more the technology is improved, the...
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- 01 Apr 1998
- News
World Class Learning
'96), was recently promoted to director of National Accounts with L'Oreal in Spain. "Prior to my MBA studies," says Baeza, a Swiss native, "I had been working in Switzerland for Nivea for four years as a group product manager in the View Details
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Eileen K. McCluskey
- 01 Jun 1997
- News
Short Takes
with the ungainly conglomerates assembled in the 1960s and 1970s that provided a variety of seemingly mismatched products and services. And while many consultants and investors are seeking to extend this focused model into emerging View Details
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Judith A. Ross
- 01 Jun 2010
- News
Admit It: You’re in Denial
the line in order to retool his factories for its successor, the Model A. To make the change, he shut down production for months, at a cost of close to $250 million. This chain of events was disastrous for the company because it allowed...
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- 01 Jun 2022
- News
Case Study: Glass Half Full
can be turned into usable products. The company ships the glasses in carbon-neutral packaging, with an additional carbon offset to guarantee the product’s neutral environmental impact. The market for glassware in the United States...
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- 01 Jun 2011
- News
Mr. Start-Up
a product that has 15 million users or reaches a market value of $100 million or $500 million, that’s a great feeling. At Google, the scale of your impact is much bigger. The first day we launched Social...
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- 01 Dec 1998
- News
Faculty Retirements
Samuel Hayes and Hugo Uyterhoeven, two longtime HBS faculty members, retired in June. Summaries of their distinguished careers follow. Samuel L. Hayes, III, the Jacob H. Schiff Professor of Investment Banking, joined the HBS faculty in 1972. An expert on capital View Details