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All HBS Web
(1,273)
- People (2)
- News (220)
- Research (977)
- Events (2)
- Multimedia (2)
- Faculty Publications (625)
- Web
Tools | New Venture Competition
address high level legal issues that New Venture Competition business plan entrants might have, and practical advice for starting a business. Legal Aspects of Starting a Social Enterprise, Powerpoint Deck February 2017 Play Video duration: 1:01:00 Testing Your Social...
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- 11 Oct 2006
- Research & Ideas
U.S. Tops Business Competitiveness Index 2006
higher levels in the future," according to the report. Among the dozens of variables analyzed are production process sophistication, per capita Internet and cell phone use, intensity of local competition, financial View Details
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by Sean Silverthorne
- 01 May 2000
- What Do You Think?
Can You Hard-Wire Performance?
marketing positioning in a customer's mind, and a way to keep an organization on its collective toes. But the concept is, in the opinion of readers, one that in application raises more questions than it answers. Among these are: (1) Are...
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by James Heskett
- 05 Aug 2002
- What Do You Think?
Is Platform Leadership Old Hat or the Wave of the Future?
determine whether the practice results in "collusion and monopoly?" In fact, does platform leadership have to be confined to those firms developing technology? Can it just as well be established by marketers who serve as traffic...
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by James Heskett
- 2022
- Working Paper
E-commerce During COVID: Stylized Facts from 47 Economies
By: Joel Alcedo, Alberto Cavallo, Bricklin Dwyer, Prachi Mishra and Antonio Spilimbergo
We study e-commerce across 47 economies and 26 industries during the COVID-19 pandemic using aggregated and anonymized transaction-level data from Mastercard, scaled to represent total consumer spending. The share of online transactions in total consumption increased...
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Keywords:
COVID-19 Pandemic;
Health Pandemics;
Spending;
Internet and the Web;
Global Range;
Analysis;
E-commerce
Alcedo, Joel, Alberto Cavallo, Bricklin Dwyer, Prachi Mishra, and Antonio Spilimbergo. "E-commerce During COVID: Stylized Facts from 47 Economies." NBER Working Paper Series, No. 29729, February 2022.
- 01 Apr 1999
- News
HBS Alumni Association Board of Directors: President's Report
club operations, development of continuing education, and the marketing of programs and services to alumni. Three committees have been formed to focus on these issues, and they are presently hard at work assessing the current status of...
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- 05 Jan 2009
- Research & Ideas
Most Popular Articles and Working Papers 2008
marketing resources is particularly difficult because decisions need to be made at many different levels—across countries, products, marketing mix elements, and different vehicles within elements of the mix...
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by Staff
- 01 Sep 2017
- News
Case Study: Confidence Builder
Kyriacopoulos (MBA 2010) Neither proposed target market seems to be the source of a viable business model. I doubt students can or will pay for info they can get from the internet or they already know. And...
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- March 1998 (Revised February 2001)
- Case
PlanetAll
PlanetAll is a Web-based contact manager that automatically updates users' contact information. In early 1998, the young company must decide whether to compete with large Web sites and become a destination site or to become an enabling technology for other contact...
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Keywords:
Business or Company Management;
Marketing Strategy;
Internet and the Web;
Information Technology;
Business Startups;
Web Services Industry;
Information Technology Industry
Rayport, Jeffrey F., Michelle Toth, and Carrie Ardito. "PlanetAll." Harvard Business School Case 898-105, March 1998. (Revised February 2001.)
- 01 Mar 2010
- News
Faculty Books
Robert G. Eccles and Michael P. Krzus (Wiley) An emerging business trend is for companies to go beyond separate reports for financial and nonfinancial (e.g., corporate social responsibility or sustainability) results and to integrate them into a single report. They use...
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- 21 Feb 2005
- Research & Ideas
The VC Quandary: Too Much Money
School. Intel Capital, the chipmaker's venture division, has scaled back somewhat from the hyper investment levels of 2000, "but I've always thought it was really important in the venture market to stay in the market, be in the View Details
- August 2019
- Case
Twiggle: E-Commerce with Semantic Search
By: Shane Greenstein and Danielle Golan
Four years after being founded, in 2014, by former Google executives Amir Konigsberg (CEO) and Adi Avidor (CTO), Twiggle had developed a search enhancement that plugged into an online merchant’s existing framework. The company utilized advanced structuring and...
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Keywords:
Search Technology;
Customer Acquisition;
Internet and the Web;
Technological Innovation;
Commercialization;
Growth and Development Strategy;
E-commerce;
Technology Industry;
Israel
Greenstein, Shane, and Danielle Golan. "Twiggle: E-commerce with Semantic Search." Harvard Business School Case 620-025, August 2019.
- October 2001
- Case
Meg Whitman and eBay Germany
By: Linda A. Hill and Maria Farkas
After acquiring the German online auction company Alando.de, eBay CEO Meg Whitman and her team must integrate Alando's Web site with the company's existing platform. The acquisition is the first step of eBay's journey to become a global trading platform. In addition to...
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Keywords:
Acquisition;
Integration;
Digital Platforms;
Internet and the Web;
Globalized Markets and Industries;
Germany
Hill, Linda A., and Maria Farkas. "Meg Whitman and eBay Germany." Harvard Business School Case 402-006, October 2001.
- January 1998
- Case
Frontgate Catalog
Frontgate is a high-end, Lebanon, Ohio-based catalog business. The decision makers are trying to determine how much financial and personnel resources to invest in the development of a Web site. The decision is being made in light of branding issues and competitor's Web...
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Keywords:
Customer Relationship Management;
Competition;
Internet and the Web;
Brands and Branding;
Retail Industry;
Ohio
Rayport, Jeffrey F., and Carrie Ardito. "Frontgate Catalog." Harvard Business School Case 898-080, January 1998.
- 25 Aug 2022
- News
Case Study: Sound Check
secured funding, built the platform, and ran a series of paid pilots; all of the participants signed on as clients. Looking to the future, the co-CEOs see opportunities as wide as the web itself: “We think the entire internet is going in...
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- 2013
- Working Paper
Where do the Most Active Customers Originate and How Can Firms Keep Them Engaged?
By: Clarence Lee, E. Ofek and Thomas Steenburgh
In this paper, we study how firms offering Web services can acquire and develop an active customer base. We focus on two basic questions. First, how does the method of customer acquisition affect the way customers use the service to meet their own needs and to interact...
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- April 2000 (Revised June 2001)
- Case
DoubleClick Buys Abacus (A)
By: John A. Deighton
By acquiring Abacus, DoubleClick won the power to serve ads with unprecedented precision, because it brought together Web surfers' online and offline identities. Several competitors had developed advanced systems for serving ads on the web, but DoubleClick had the...
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Keywords:
Information;
Rights;
Internet and the Web;
Ethics;
Competitive Advantage;
Social Issues;
Customer Focus and Relationships;
Digital Marketing;
Advertising Industry
Deighton, John A. "DoubleClick Buys Abacus (A)." Harvard Business School Case 500-091, April 2000. (Revised June 2001.) (request a courtesy copy.)
- November 2000
- Case
beenz.com: Building "The Web's Currency" Into a Global Business
Beenz.com, an incentive-based Web currency and customer management tool, is reassessing its business in August 2000, one year after launch. The original vision was to make the currency globally available and recognized. However, the company's rapid internationalization...
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Keywords:
Globalized Firms and Management;
Growth Management;
Internet and the Web;
Marketing;
Business Startups
Arnold, David J. beenz.com: Building "The Web's Currency" Into a Global Business. Harvard Business School Case 501-014, November 2000.
- September 2014
- Case
Google Inc. in 2014 (Abridged)
By: Benjamin Edelman and Thomas R. Eisenmann
Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to Yahoo, Microsoft, and others. Asks what Google should do next.
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Keywords:
Search Engines;
Google;
Online Advertising;
Internet and the Web;
Network Effects;
Business Model;
Competition;
Information Technology Industry;
Advertising Industry
Edelman, Benjamin, and Thomas R. Eisenmann. "Google Inc. in 2014 (Abridged)." Harvard Business School Case 915-005, September 2014.
- Profile
Steve Alden
talked about his Internet businesses. He has a keen business mind and really interesting things to say about social media networking and using the Web for commerce." "But the highlight of my experience," says Steve,...
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