Publications

Educators

04 Apr 2007
Research & Ideas

The Business of Global Poverty

time. They believe that in pursuing its own self-interest in opening and expanding the BOP market, business can make a profit while serving the poorest of consumers and contributing to development. As Rangan... View Details

Keywords: by Garry Emmons

2022
Working Paper

What's My Employee Worth? The Effects of Salary Benchmarking

By: Zoë B. Cullen, Shengwu Li and Ricardo Perez-Truglia

While U.S. legislation prohibits employers from sharing information about their employees’ compensation with each other, companies are still allowed to acquire and use more aggregated data provided by third parties. Most medium and large firms report using this type... View Details

Keywords: Information Sharing; Wages; Policy; Compensation and Benefits

Find at Harvard

2011
Working Paper

Tax Policy and the Efficiency of U.S. Direct Investment Abroad

By: Mihir A. Desai, C. Fritz Foley and James R. Hines Jr.

Deferral of U.S. taxes on foreign source income is commonly characterized as a subsidy to foreign investment, as reflected in its inclusion among "tax expenditures" and occasional calls for its repeal. This paper analyzes the extent to which tax deferral and other... View Details

Keywords: Cash Flow; Investment Return; Foreign Direct Investment; Investment Funds; Policy; Taxation; United States

Article

The Impact of Project Portfolio Management on Information Technology Projects

By: Bert De Reyck, Yael Grushka-Cockayne, Martin Lockett, Sergio Ricardo Calderini, Marcio Moura and Andrew Sloper

The ever-increasing penetration of projects as a way to organise work in many organisations necessitates effective management of multiple projects. This has resulted in a greater interest in the processes of project portfolio management (PPM), with more and more... View Details

Keywords: Project Portfolio Management; Information Technology; Projects; Management Practices and Processes; Performance Improvement

19 May 2011
Research & Ideas

Empathy: The Brand Equity of Retail

Harvard Business School, professor Ananth Raman discussed the importance of empathy in customer-facing business. "As we're talking about things like retail efficiency and profitability, this is a topic that I think needs more attention,"... View Details

Keywords: by Carmen Nobel; Health

Research Summary

Bricks and Clicks: The Effect of Store Assortment on E-tail Format (with R. Lal and E. Ofek)

An often neglected aspect in existing studies of the Internet selling process is the high volume of product returns. Such returns reflect a major logistic expenditure on behalf of companies that sell over the net. The problem is reduced when consumers shop in physical... View Details

08 Apr 2019
Sharpening Your Skills

The Life of Luxury and How to Sell It

generally have below-average reliability ratings from Consumer Reports, which could contribute to why owners get rid of them so quickly,” said iSeeCars CEO Phong Ly, in a statement accompanying the report.... View Details

Keywords: by Sean Silverthorne; Auto; Retail; Fashion

16 Mar 2009
Research & Ideas

When the Internet Runs Out of IP Addresses

speculators would try to predict the future at their peril. Q: If your plan was adopted, would consumers pay more for Internet access and to develop Web sites? A: If this transition goes smoothly, consumers... View Details

Keywords: by Sean Silverthorne; Telecommunications

10 Sep 2010
Working Paper Summaries

The Impact of Corporate Social Responsibility on Investment Recommendations

Keywords: by Ioannis Ioannou & George Serafeim; Financial Services

2018
Working Paper

Quantile Forecasts of Product Life Cycles Using Exponential Smoothing.

By: Xiaojia Guo, Kenneth C. Lichtendahl Jr. and Yael Grushka-Cockayne

We introduce an exponential smoothing model that a manager can use to forecast the demand of a new product or service. The model has five features that make it suitable for accurately forecasting product life cycles at scale. First, the trend in our model follows the... View Details

Keywords: New Product Development; Demand Forecasting; Product Adoption; Innovation Diffusion; Product Development; Demand and Consumers; Forecasting and Prediction; Adoption

SSRN

March 31, 2023
Article

What Is the Optimal Pattern of a Customer Journey?

By: Julian De Freitas

Even though customer experience (CX) leaders are becoming increasingly focused on optimizing their firms’ customer journeys, they face a clear challenge: Which touchpoints along the journey should they invest in? That is, which moments when the customer interacts with... View Details

Keywords: Consumer Behavior; Customers; Brands and Branding

17 Feb 2003
Research & Ideas

Tales of the Newly-minted MBA

the chaos theory—a mix of passion and practicality, risk and reward," said Carl Horton (HBS MBA '95). His parents moved to Washington, DC, in 1978 to work for Jimmy Carter, Horton recalled, initiating his View Details

Keywords: by Julia Hanna

September 2008 (Revised June 2011)
Case

Examining the Adoption of Drug-Eluting Stents

By: Elie Ofek

Marketers are often tasked with exploring the factors that impact the long-run adoption of a new product or technology. The new product under consideration here is the drug-eluting stent: a device which props open a clogged artery to the heart and then releases... View Details

Keywords: Forecasting and Prediction; Marketing Strategy; Product Positioning; Consumer Behavior; Adoption; Medical Devices and Supplies Industry

Educators

1997
Chapter

Discussion of "Microeconomic Policy, Technological Change, and Small Business" by Edwin Mansfield

By: Joshua Lerner

Edwin Mansfield’s thoughtful review of the literature on the economics of technological change raises a variety of interesting issues, far too many to address in a few pages. Consequently I will focus my discussion on the section that I found most challenging and... View Details

Keywords: Policy; Technological Innovation

04 Nov 2009
What Do You Think?

What is the Role of Government Vis-à-Vis Capitalism?

doing so, they left us with interesting questions. Fidel Arcenas described one such challenge: "A bureaucratic apparatus that's way off the pace of the market forces is useless." Do you agree?... View Details

Keywords: by Jim Heskett

May 2017
Article

When Discounts Raise Costs: The Effect of Copay Coupons on Generic Utilization

By: Leemore S. Dafny, Christopher Ody and Matt Schmitt

Branded pharmaceutical manufacturers frequently offer “copay coupons” that insulate consumers from cost sharing, thereby undermining insurers’ ability to influence drug utilization. We study the impact of copay coupons on branded drugs first facing generic entry... View Details

Keywords: Brands and Branding; Insurance Industry; Pharmaceutical Industry

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January 2021 (Revised March 2021)
Case

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Jill Avery, Ayelet Israeli and Emma von Maur

THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details

Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States

Educators