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All HBS Web
(1,289)
- People (4)
- News (270)
- Research (843)
- Multimedia (3)
- Faculty Publications (514)
Charles E. Hires
Hires invented one of the world’s most popular soft drinks – root beer. He incorporated his company with a capitalization of $300,000, which steadily expanded into millions. He was also a pioneer in the production of condensed milk,...
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Food & Tobacco
- 01 Jun 1996
- News
Reinventing Marketing
Rounding out Marketing's agenda are multifaceted research projects. Professor Walter J. Salmon is looking at the costs and benefits of product variety for retailers and manufacturers as part of a joint project with the View Details
- October 2014
- Article
Making Charity Pay
By: Michael I. Norton and Jill Avery
Companies are increasingly experimenting with the use of philanthropy to enhance consumer loyalty, brand awareness, and sales. But even highly creative approaches that garner a lot of buzz often fall short of sales goals, leading many companies to conclude,...
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Keywords:
Philanthropy;
Charitable Giving;
Charity;
Philanthropy and Charitable Giving;
Advertising;
Marketing;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
United States
Norton, Michael I., and Jill Avery. "Making Charity Pay." Harvard Business Review 92, no. 10 (October 2014).
- 17 Sep 2024
- Cold Call Podcast
Fawn Weaver’s Entrepreneurial Journey as an Outsider in the Spirits Industry
- September 2023 (Revised January 2024)
- Case
AB InBev: Brewing Up Forecasts during COVID-19
By: Mark Egan, C. Fritz Foley, Esel Cekin and Emilie Billaud
In July 2021, the CEO of AB InBev's European operations and his team strategized to position the company for success post-pandemic. As the world's largest beer company, boasting over 500 brands, revenue of $46 billion, and a workforce of 160,000 in 2020, AB InBev...
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Keywords:
Beer;
Forecasting;
COVID-19;
Decision;
Forecasting and Prediction;
Analytics and Data Science;
Crisis Management;
Decisions;
Financing and Loans;
Investment Return;
Resource Allocation;
Distribution;
Production;
Business Processes;
Strategic Planning;
Health Pandemics;
Digital Transformation;
Markets;
Food and Beverage Industry;
Belgium;
Europe;
Latin America;
North and Central America
Egan, Mark, C. Fritz Foley, Esel Cekin, and Emilie Billaud. "AB InBev: Brewing Up Forecasts during COVID-19." Harvard Business School Case 224-020, September 2023. (Revised January 2024.)
- 10 Apr 2023
- Blog Post
Creating Emerging Markets Sustainability Series - Innovations to Address the Global Water Crisis
saves water.” Innovations such as drip irrigation present an opportunity for significant water conservation, especially when one considers the fact that agricultural production will need to increase (by at least 60% according to some...
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- 2010
- Article
The Strategic Use of Brand Biographies
By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically...
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Keywords:
Marketing;
Brands;
Brand Management;
Brand Building;
Brand Positioning;
Competitive Positioning;
Marketing Strategy;
Brands and Branding;
Managerial Roles;
Strategy;
Product Positioning;
Consumer Behavior;
Biography;
Success;
Perception;
Markets;
Power and Influence;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry
Avery, Jill, Neeru Paharia, Anat Keinan, and Juliet Schor. "The Strategic Use of Brand Biographies." Research in Consumer Behavior 12 (2010): 213–230.
- April 2023
- Case
Fizzy Fusion: When Data-Driven Decision Making Failed
By: Michael Parzen, Eddie Lin, Douglas Ng and Jessie Li
This is a case about a fictional New York beverage company called Fizzy Fusion. The business is facing supply chain and inventory management challenges with its new product, SparklingSip. Despite seeking help from a data science consulting firm, the machine learning...
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Keywords:
Supply Chain Management;
Production;
Risk and Uncertainty;
Analytics and Data Science;
Food and Beverage Industry
Parzen, Michael, Eddie Lin, Douglas Ng, and Jessie Li. "Fizzy Fusion: When Data-Driven Decision Making Failed." Harvard Business School Case 623-071, April 2023.
- 01 Jun 2020
- What Do You Think?
Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?
product offerings, start treating the third party suppliers like partners, and invest in local distribution centers.” Other concerns included those associated with changing customer shopping habits, the use of new technologies, and...
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- 01 Nov 2019
- Blog Post
Confronting Climate Change in the Classroom and Beyond
and environment as an interest on their applications. That critical mass motivates and energizes our community. Our faculty have led an Exec Ed Agribusiness seminar at HBS for more than 50 years, bringing together some 200 agribusiness leaders to discuss the changing...
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- 10 Dec 2007
- HBS Case
One Laptop per Child
agreed to manufacture the laptop. On the technological front, OLPC tackled puzzles such as creating a product both useful and fun for children of primary school age. (See CloseUp below). But despite its visionary goals and widespread...
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- 01 Jun 2016
- News
Case Study: On the Table
logistics can be outsourced to a global company like DHL. Mexico has a cost advantage, so it can naturally be a production center. —Ali al Shihabi (MBA 1985) Consider researching how Indian furniture startups and View Details
- 19 Nov 2021
- Blog Post
Alumni Spotlight: Career Advice from Alums Working in Climate
corporations and governments alike need to focus on. Consequently, the career opportunities for MBAs are now unlimited- you can shape sustainability strategy at traditional companies and banks, drive products and operations at startups...
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- 01 Oct 2021
- Blog Post
Alumni Spotlight: Career Advice from Alums Working in Climate
corporations and governments alike need to focus on. Consequently, the career opportunities for MBAs are now unlimited- you can shape sustainability strategy at traditional companies and banks, drive products and operations at startups...
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- 26 Sep 2013
- Research & Ideas
Behind India’s Economic and Political Woes
case in China, adequate investment had been put into roads, bridges, and power plants, I suspect that a much larger fraction of the money coming into India would have been productively deployed into longer-term fixed assets, securing it...
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by Zeenat Potia
- 21 Jul 2015
- First Look
First Look: July 21, 2015
driver of macroeconomic fluctuations. We first exposit that in the presence of Cobb-Douglas production functions and consumer preferences there is a specific pattern of economic transmission whereby demand-side shocks propagate upstream...
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Sean Silverthorne
- 09 May 2017
- First Look
New Research and Ideas, May 9
Kameda was the leading player in the Japanese rice cracker market and was looking to expand overseas to achieve growth, with the vision of becoming a global food company. Starting in 2008, it had tried to market its best-selling View Details
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Sean Silverthorne
- 01 Dec 2007
- News
The Wise Men
long careers, these legendary faculty members not only helped shape the School and personify it to generations of students and alumni, they were also eyewitnesses to its evolution. When they began their careers, after World War II and at about the midpoint of the 20th...
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Garry Emmons;Julia Hanna
- 20 Dec 2018
- Research & Ideas
Most Popular Stories and Research Papers of 2018
moms are high achievers at work. Now it turns out they are happy, too. Amazon vs. Whole Foods: When Cultures Collide Amazon's acquisition of Whole Foods seemed a Wall Street dream come true. But then Amazon's data-driven efficiency met...
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by Sean Silverthorne
- 01 Dec 2003
- News
Can Manufacturing Keep Its Edge?
base. As a result, they get cost savings, and we get sales.” Welcome to the new reality in U.S. manufacturing, where, more than ever, intense foreign competition is driving product and strategy innovations. Even those firms without direct...
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