Fast-Moving Consumer Goods - Publications - Faculty & Research

10 Jun 2013
Research & Ideas

How Numbers Talk to People

Thomas H. Davenport and Jinho Kim offer an introduction to the best methods for consuming data. In this excerpt, Davenport and Kim discuss multiple ways to tell a story with data, "the best way to communicate results to nonanalytical... View Details

29 Oct 2000
Research & Ideas

Building a Powerful Prestige Brand

locate their goods in high-traffic locations, where consumers felt free to make on-the-spot "impulse" purchases. This meant the surroundings must be beautiful, exclusive, and comfortable for... View Details

Keywords: by Nancy F. Koehn; Consumer Products; Consumer Products; Consumer Products

01 Jan 2011
News

Peter Harf, MBA 1974

Launches DKMS, the cure blood cancer bank 1993 Becomes CEO, Coty Inc. 2001 Appointed Chairman, Coty Inc. 2006 Appointed Chairman, Anheuser-Busch InBev With entrepreneurial energy, Peter Harf has left a mark on consumer View Details

11 Dec 2023
Blog Post

Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy

joining Teach for America or law school, and then ultimately management consulting after college graduation. In consulting, Leahy had her first exposure to the retail industry, working primarily with clients in the retail banking and View Details

Keywords: Consumer Products / Retail

17 Jun 2013
Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

expenditures. Advertisers can get the most bang for the buck if they post their videos on YouTube and then motivate consumers to disseminate the ads for them, via email or social media. Getting an ad to go viral is among the cost-saving... View Details

Keywords: by Carmen Nobel; Advertising

24 Feb 2014
Research & Ideas

Busting Six Myths About Customer Loyalty Programs

There are three ways to differentiate in retailing: location, location, and location. The problem is that as markets mature, location becomes less potent as a competitive advantage because the consumer has a growing abundance of... View Details

Keywords: by Marcel Corstjens & Rajiv Lal; Consumer Products; Consumer Products

Jon Staff

Consumer brand building - Mission/vision/values development and adherence - Co-founder and early stage team building - DTC marketing - Go-to-market strategies - Hospitality startups - Real estate businesses - Investor management -... View Details

Keywords: Travel, Tourism, & Hospitality;#56;#Personal Health & Wellness;#16;#Consumer Products & Packaged Goods

Web

Strategy and Technology - Course Catalog

their products increasingly valuable if more consumers buy their product or if more complements become available. What are the implications for market tipping, pricing and growth strategies? Multisided Platforms (MSPs): The most important... View Details

08 Jan 2007
What Do You Think?

Neuro Economics: Science or Science Fiction?

apparently unshakeable beliefs about change management turn out not to yield the results we expect." Victoria Pynchon looks forward to the possibility that it will, for example, "give us surprising insight into our inclination to do one another View Details

Keywords: by Jim Heskett

01 Sep 2008
News

Mara Aspinall

believe most patients are more knowledgeable about their own health care than they are given credit for. The popular press has done a good job of covering advances in genetic research, and consumers are... View Details

Keywords: Deborah Blagg; Ambulatory Health Care Services; Health, Social Assistance

13 Jan 2014
Research & Ideas

How Government Can Restore the Faith of Citizens

a strange human tendency to value effort independent of outcome," says Norton. "If you appear to be working hard and sweating, people will assume you are doing a good job." There's an app for that Buell and Norton put that... View Details

Keywords: by Michael Blanding

16 Dec 2015
Research & Ideas

Why ‘Sleep on It’ No Longer Sounds Like Great Advice

a string of experiments to test how sleep affects decision making. After all, sleep can do many things—research has shown that a good eight hours of shut-eye can help make people more creative, more attentive, less risky in their... View Details

Keywords: by Michael Blanding; Retail

12 Mar 2014
Research & Ideas

Entrepreneurship and Multinationals Drive Globalization

Entrepreneurship and Multinationals: Global Business and the Making of the Modern World, and his views on subjects ranging from whether globalism has been a force for good to what Nazi Germany tells us about the difficulty in planning for... View Details

Keywords: by Sean Silverthorne; Consumer Products; Consumer Products; Consumer Products; Consumer Products

January 2020
Case

The June Oven

By: Leonard A. Schlesinger and Christian Godwin

The June Oven was a smart oven which was capable of identifying food and cooking it accordingly. This type of smart oven represented the next step in the long history of oven and stove development. Due to the widespread use of traditional ovens, the market for the June... View Details

Citation

Educators

Purchase

01 Jun 2004
News

Luxe Redux

Cashing in on the $60 billion global luxury goods market has never been tougher — or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury... View Details

Keywords: Julia Hanna; luxury; Retail Trade

21 Mar 2011
Research & Ideas

Are We Thinking Too Little, or Too Much?

While all good managers should be able to make snap decisions in high-pressure situations, they may miss out on good opportunities—and fall into ruts—when they make quick decisions strictly out of habit. Too... View Details

Keywords: by Carmen Nobel

19 Jul 2004
Research & Ideas

Your Customers: Use Them or Lose Them

you get customers to act in the best interests of the firm? Of my mantras, number one is: Your customer is probably your most powerful asset." To explain how certain companies jump to the head of the pack through good service, she... View Details

Keywords: by Martha Lagace

16 Jul 2018
Blog Post

3 Key Take-a-Ways From My Summer at Zalando

Plan. As we discussed in a wide range of cases during my first year at HBS, diversity is a key challenge for companies worldwide, especially those which are more tech-oriented. Although Zalando is in a good position compared to other tech... View Details