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Show Results For
-
All HBS Web
(4,177)
- People (4)
- News (1,199)
- Research (2,309)
- Events (15)
- Multimedia (14)
- Faculty Publications (1,119)
- 30 Aug 2020
- Working Paper Summaries
Consumers Punish Firms that Cut Employee Pay in Response to COVID-19
- October 2023 (Revised February 2024)
- Case
Loris
By: Shunyuan Zhang, Das Narayandas, Stacy Straaberg and David Lane
In December 2022, Loris’s executive team considered their go-to-market strategy. Loris was an artificial intelligence (AI) software startup for the customer service industry with two products on the market: 1) Agent Assist which provided customer service agents (CSAs)...
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- 05 Jul 2006
- Working Paper Summaries
The Power of Stars: Do Stars Drive Success in Creative Industries?
- April 2004
- Case
Marks & Spencer: The Phoenix Rises - A Multimedia Case Study
By: Joseph L. Bower
Enables students to interactively research the steps Marks & Spencer's top executives took to restore prosperity and explore in depth the major issues remaining. The perspective is that of Luc Vandevelde, who arrived at the venerable U.K. retailer in 2001, and that of...
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Keywords:
Brands and Branding;
Corporate Strategy;
Management Teams;
Retail Industry;
United Kingdom
Bower, Joseph L. "Marks & Spencer: The Phoenix Rises - A Multimedia Case Study." Harvard Business School Multimedia/Video Case 304-034, April 2004.
- September 1988 (Revised October 1992)
- Case
Suzuki Samurai
By: John A. Quelch
Suzuki and advertising agency executives are debating the product positioning and accompanying copy strategy alternatives for the Suzuki Samurai prior to its U.S. introduction.
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Keywords:
Product Positioning;
Marketing Strategy;
Market Entry and Exit;
Advertising Campaigns;
Advertising Industry;
Auto Industry;
Japan;
United States
Quelch, John A. "Suzuki Samurai." Harvard Business School Case 589-028, September 1988. (Revised October 1992.)
- Blog
Emerging from the Pandemic: Insights from South Asia and ASEAN
celebrating the accomplishment. WHAT ARE SOME OF THE MORE DURABLE CHANGES YOU HAVE SEEN AS A RESULT OF THE PANDEMIC? During the pandemic, business leaders and executives had a lot of time at home to think about their businesses, their...
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- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
the future. (See "The Medium's Many Messages" for more on the formats and language of Internet advertising.) A Total Marketing Environment Dollar totals for ad purchases, however, tell only part of the story. Martin Sorrell(MBA...
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Keywords:
by Susan Young
Myra M. Hart
Myra Hart's research focus is high potential entrepreneurship. She has taught MBA and executive programs, co-chaired the entrepreneurship unit, and led several HBS initiatives. As a founding member
- June 2007 (Revised April 2016)
- Case
Octone Records
By: Anita Elberse and Elie Ofek
In February 2007, Octone Records founders James Diener, Ben Berkman, and David Boxenbaum had been highly successful with the first two bands they had signed, Maroon 5 and Flyleaf. Known for its grassroots marketing campaigns, Octone operated through a unique...
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Keywords:
Arts;
Joint Ventures;
Investment Return;
Marketing Strategy;
Product Launch;
Product Development;
Outcome or Result;
Creativity;
Music Industry
Elberse, Anita, and Elie Ofek. "Octone Records." Harvard Business School Case 507-082, June 2007. (Revised April 2016.)
- September–October 2024
- Article
How AI Can Power Brand Management
By: Julian De Freitas and Elie Ofek
Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it...
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Keywords:
Creativity;
AI and Machine Learning;
Brands and Branding;
Product Positioning;
Customer Focus and Relationships
De Freitas, Julian, and Elie Ofek. "How AI Can Power Brand Management." Harvard Business Review 102, no. 5 (September–October 2024): 108–114.
- 15 Nov 2004
- Research & Ideas
Solving the Health Care Conundrum
are delivering, and as a tool to continuously improve their processes. Innovative providers will market their areas of excellence and will grow geographically as opposed to growing solely by offering new products. There will be...
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- August 1994 (Revised July 1995)
- Case
Astra Sports, Inc. (A)
By: John A. Quelch
Astra executives meet to discuss how to counteract the appearance of Korean-made counterfeit athletic shoes in Europe, Asia, and Latin America.
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Keywords:
Brands and Branding;
Strategy;
Crime and Corruption;
Manufacturing Industry;
Apparel and Accessories Industry;
Sports Industry;
North Korea;
Latin America;
South Korea;
Asia;
Europe
Quelch, John A. "Astra Sports, Inc. (A)." Harvard Business School Case 595-007, August 1994. (Revised July 1995.)
- December 2021
- Article
Entrepreneurial Learning and Strategic Foresight
By: Aticus Peterson and Andy Wu
We study how learning by experience across projects affects an entrepreneur's strategic foresight. In a quantitative study of 314 entrepreneurs across 722 crowdfunded projects supplemented with a program of qualitative interviews, we counterintuitively find that...
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Keywords:
Crowdfunding;
Experience;
Prediction;
Timeline;
Complexity;
Entrepreneurship;
Learning;
Experience and Expertise;
Forecasting and Prediction
Peterson, Aticus, and Andy Wu. "Entrepreneurial Learning and Strategic Foresight." Art. 1. Strategic Management Journal 42, no. 13 (December 2021): 2357–2388. (Lead article.)
- 2021
- Working Paper
Entrepreneurial Learning and Strategic Foresight
By: Aticus Peterson and Andy Wu
We study how learning by experience across projects affects an entrepreneur's strategic foresight. In a quantitative study of 314 entrepreneurs across 722 crowdfunded projects supplemented with a program of qualitative interviews, we counterintuitively find that...
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Keywords:
Experience;
Interdependency;
Strategic Foresight;
Crowdfunding;
Timeline;
Delay;
Forecasting;
Entrepreneurship;
Learning;
Complexity;
Forecasting and Prediction;
Product Development;
Planning
Peterson, Aticus, and Andy Wu. "Entrepreneurial Learning and Strategic Foresight." Harvard Business School Working Paper, No. 21-123, January 2021. (Revised May 2021.)
- December 2012
- Teaching Note
The Paris Opera Hotel (TN)
By: Arthur I Segel
This case provides an introduction to hotel investment, development and management from the perspective of a short term oriented investor group. Students learn that hotels are a unique real estate property type, with performance often tied to the broader economy, and...
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- October 2009 (Revised November 2009)
- Case
Acciona and the Battle for Control of Endesa
Acciona, S.A. is a global infrastructure and renewable energy conglomerate that is publicly traded in Spain and controlled by the Entrecanales family. In 2006, the company joined the highly politicized cross-border takeover battle for Spain's largest electric utility,...
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Keywords:
Mergers and Acquisitions;
Business Conglomerates;
Renewable Energy;
Cross-Cultural and Cross-Border Issues;
Ownership Stake;
Business and Government Relations;
Business Strategy;
Energy Industry;
Utilities Industry;
Spain
Villalonga, Belen, and Rachelle Silverberg. "Acciona and the Battle for Control of Endesa." Harvard Business School Case 210-029, October 2009. (Revised November 2009.)
- 16 Jul 2019
- News
JUUL: Leading the Vaping Revolution
- 2014
- Supplement
Bluestar's Acquisition of Adisseo (B)
By: F. Warren McFarlan, Donghong Li and Lei Li
This case describes the post-M&A integration of Adisseo of France in 2006 by Bluestar Group, the largest subsidiary of ChemChina (a Fortune 500 company) until 2013. Adisseo was mainly engaged in production of methionine, a feed additive, while China had no methionine...
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Keywords:
Internationalization;
Mergers & Acquisitions;
Postmerger Integration;
Strategy;
China;
France
McFarlan, F. Warren, Donghong Li, and Lei Li. "Bluestar's Acquisition of Adisseo (B)." Tsinghua University Supplement, 2014.
- 02 Jul 2009
- Working Paper Summaries
Technology Innovation and Diffusion as Sources of Output and Asset Price Fluctuations
- Article
Recent Advances in the Empirics of Organizational Economics
By: Nicholas Bloom, Raffaella Sadun and John Van Reenen
We present a survey of recent contributions in empirical organizational economics, focusing on management practices and decentralization. Productivity dispersion between firms and countries has motivated the improved measurement of firm organization across industries...
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Keywords:
Economics;
Management Practices and Processes;
Performance Productivity;
Geographic Location;
Motivation and Incentives;
Factories, Labs, and Plants;
Competition;
Human Capital;
Markets;
Governing Rules, Regulations, and Reforms;
Multinational Firms and Management;
India;
Brazil;
United States
Bloom, Nicholas, Raffaella Sadun, and John Van Reenen. "Recent Advances in the Empirics of Organizational Economics." Annual Review of Economics 2 (2010): 105–137.