Publications

01 Jun 2018
News

Case Study: Tip the Scale

lights are out. Ideally, orders flow directly from order entry to a warehouse management system, but they can also be scanned or entered manually. None of this is new. I’ve seen it used for everything from tiny, lightweight products... View Details

17 Dec 2001
Research & Ideas

Becoming the Next Real Estate Mogul

business that attracts more unethical people than usual?" Segel wondered. "There is the perception that it's very deal-oriented, and that's exciting to people," responded McCall. "The barriers to entry are quite low in... View Details

Keywords: by Julia Hanna; Construction; Real Estate

01 Jan 2008
News

Anand G. Mahindra, MBA 1981

eclectic in their alliances, so that they can learn as much as possible about things like technology, procurement, and marketing.” M&M made news recently with its entry into the media business, primarily film production. “I have to tell... View Details

25 Apr 2018
Blog Post

Policy, Practice, Leadership & Impact: Making a Difference with the HBS/HKS Joint Degree

about how to best manage expectations and create more shared value between business and society. Unlimited possibilities and increasing the presence of Africa at HBS My interest in and entry into the IFC would not have been possible... View Details

Keywords: Nonprofit / Government

01 Jun 2003
News

Ruling from the Bench

third attempt to gain entry to this elite fraternity, Snyder succeeded — with the stipulation that she obtain a permission letter from her husband, Fred Snyder, a pediatrician. (After she ignored the request, the requirement was quietly... View Details

Keywords: Julia Hanna; Justice, Public Order, and Safety Activities; Government

September 2006 (Revised September 2007)
Case

VMware, Inc. (A)

By: David B. Yoffie, Ward Bullard, Nikhil Raj and Suja Vaidyanathan

VMware, Inc., the first company to crack the software virtualization market, faces new challenges from competitors' plans to bundle free virtualization solutions in operating systems. VMware, acquired by data storage giant EMC Corp. in 2003, has delivered top-line... View Details

Keywords: Technological Innovation; Growth and Development Strategy; Market Entry and Exit; Open Source Distribution; Competition

Find at Harvard

2024
Working Paper

Moral Incoherence During Category Emergence: The Contentious Case of Connected Toys

By: Ryann Noe

Through a longitudinal study of the emergence of connected toys – physical toys that interact with digital devices – I build theory about moral incoherence: when competing views about the moral worth of a category persist over time. During the course of their... View Details

Keywords: Technological Innovation; Technology Adoption; Moral Sensibility; Market Entry and Exit; Consumer Behavior

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December 2021
Case

Pairwise

By: José B. Alvarez and Annelena Lobb

Pairwise discusses the strategic approach of a company aiming to “snackify” fruits and vegetables by using CRISPR-Cas9 gene editing to create nutritious, bite-sized foods that could compete with packaged snacks. The company is confronting a number of challenges,... View Details

Keywords: Gene Editing; GMO; Food; Nutrition; Competition; Market Entry and Exit; Public Opinion; Competitive Strategy; Consumer Behavior; Food and Beverage Industry

September 2003 (Revised May 2006)
Case

Eyeblaster: Enabling the Next Generation of Online Advertising

By: Elie Ofek

Eyeblaster management has to decide on the best course of action to sustain its momentum from enabling online rich media advertising. Pressure from competitors is forcing the company to re-evaluate its previous marketing strategy that focused primarily on getting... View Details

Keywords: Business Model; Marketing Strategy; Market Entry and Exit; Performance Evaluation; Digital Marketing; Growth and Development Strategy

January 2003 (Revised September 2007)
Background Note

A Note on Racing to Acquire Customers

By: Thomas R. Eisenmann

Examines factors that motivate a firm's race to acquire customers in newly emerging markets and explores conditions under which racing strategies are likely to yield attractive returns. Provides a definition of racing behavior, introduces the notion of an optimal level... View Details

Keywords: Customers; Price Bubble; Network Effects; Emerging Markets; Market Entry and Exit; Behavior; Competition

04 Sep 2007
Research & Ideas

Jumpstarting Innovation: Using Disruption to Your Advantage

or adding new products? Industry Dynamics: Are there fragmented industries where significant value can be delivered through consolidation? Are there shifts in power (e.g., entry or exit of a key player or consolidation of several players)... View Details

Keywords: by Lynda M. Applegate

January 2011
Case

Serious Materials

By: Thomas J. Steenburgh and Elizabeth A. Kind

Serious Materials is a start up who is moving into clean tech markets. The company's first product, QuietRock, originated the sound proofing drywall category and created a steady stream of revenue. It was now considering how to expand its product line to compete in the... View Details

Keywords: Business Startups; Entrepreneurship; Brands and Branding; Marketing Strategy; Product Launch; Product Positioning; Market Entry and Exit; Green Technology Industry

August 2010 (Revised July 2012)
Case

Cork'd: Building a Social Network for Wine Lovers

Lindsay Ronga and Gary Vaynerchuk are launching Cork'd, an online social network for wine lovers. Despite Gary's status as a celebrity wine connoisseur, the team faces a significant challenge: several other wine social networks are well established and already have... View Details

Keywords: Entrepreneurship; Product Launch; Network Effects; Market Entry and Exit; Social and Collaborative Networks; Competitive Strategy; Food and Beverage Industry