Publications

01 Dec 2010
News

Money and Markets Dominate New Course Offerings

the Financial Crisis is for those who plan to work in the financial services industry, since it is dominated by a variety of intermediaries that channel savings and investments. Globalization and Emerging Markets is for students... View Details

Keywords: curriculum

01 Jun 2005
News

Lessons from the Tsunami Disaster

firsthand experience: He spent seven weeks during January and February helping the field leadership of five United Nations relief agencies develop overall strategy and serving as deputy director for Mercy Corps, an innovator in entrepreneurial disaster relief. He plans... View Details

Keywords: Administration of Environmental Quality Programs; Government; Social Assistance; Health, Social Assistance; Management

11 Dec 2018
Blog Post

Recap of the 4th Annual Women in Investing Summit

the Summit, peers, alumni groups and industry organizations (such as the NVCA) provide excellent channels to connect with diverse investors. Even if you don’t have formal investing experience, start by reaching out for advice, reading... View Details

01 Sep 2017
News

Ink: Miami’s Dark Neon Era, the Language of Success, and Getting Psyched Up

Believin’”—shows that people who channel their nervous energy into excitement are more successful at tasks than those who remain anxious or try to calm themselves. Something as simple as saying “I’m so excited” before singing Journey can... View Details

Keywords: April White; Publishing Industries (except Internet); Information

21 Sep 2010
First Look

First Look: September 21, 2010

organization that implemented a highly decentralized business model. I exploit variation in this organization in whether or not employees are selected via channels that are likely to sort on the alignment of their preferences with... View Details

Keywords: Sean Silverthorne

July 2005 (Revised July 2006)
Case

Icebreaker: The US Entry Decision

By: Joseph B. Lassiter III and Dan Heath

Jeremy Moon, CEO of Icebreaker, merino wool, outdoor apparel manufacturer, believed the company could be a big hit in the United States, despite the presence of entrenched rivals. But Icebreaker clearly needed a new distribution approach. One option was to position... View Details

Keywords: Market Entry and Exit; Distribution Channels; Product Launch; Product Development; Brands and Branding; Manufacturing Industry; Apparel and Accessories Industry; Retail Industry; New Zealand; United States

February 2004
Case

Bradman and Tendulkar, LLC

By: Ananth Raman and Vishal Gaur

An investment firm is trying to project inventory turns for Radio Shack, a chain of consumer electronics stores. The investment firm has access to public financial data but not to internal operational metrics. It needs to project inventory turns because inventory... View Details

Keywords: Forecasting and Prediction; Cash Flow; Demand and Consumers; Distribution Channels; Mathematical Methods; Valuation

February 1995
Teaching Note

Vanity Fair Mills: Market Response System TN

By: David E. Bell

Teaching Note for (9-593-111). View Details

Keywords: Production; Performance Efficiency; Investment; Agreements and Arrangements; Supply Chain; Partners and Partnerships; Distribution Channels; Apparel and Accessories Industry

October 2011
Case

CSN Stores

By: William A. Sahlman and Neil Tolaney

In March 2011, CSN Stores is a collection of nearly 200 Internet retail websites, including Cookware.com, Strollers.com, and Luggage.com. Co-founders Niraj Shah and Steve Conine were considering making a major investment to build brand equity at the corporate level. View Details

Keywords: Internet and the Web; Distribution Channels; Investment; Brands and Branding; Equity; Corporate Entrepreneurship; Information Technology Industry; Retail Industry

25 Nov 2014
First Look

First Look: November 25

hard, and together they may derail the company's momentum if not handled carefully. Purchase this case: https://hbr.org/product/honeywell-and-the-great-recession-a/315022-PDF-ENG Harvard Business School Case 515-037 Managing Multi-Media Audiences at WHDH (Boston)... View Details

Keywords: Carmen Nobel

Web

Online Entrepreneurial Marketing Course | HBS Online

the stakeholders making purchasing decisions Understand the importance of brand-building and the key components of an effective brand Build a media strategy across paid, earned, and owned channels Evaluate and identify growth... View Details

September 2004 (Revised February 2010)
Case

The Passion of the Christ (A)

By: John A. Quelch, Anita Elberse and Anna Harrington

Bob Berney, president of Newmarket Films, must decide on a distribution and marketing strategy for Mel Gibson's controversial new movie, The Passion of the Christ. Fueled by Gibson's star power as well as an extensive prescreening campaign among Christian leaders and... View Details

Keywords: Advertising Campaigns; Film Entertainment; Marketing Strategy; Product Launch; Product Positioning; Distribution Channels; Religion; Motion Pictures and Video Industry