Publications

18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

recently, it has allowed companies to reap creative ideas on product improvements directly from their customers (Lay's flavored potato chips). And it has also managed to get brands into trouble (United Breaks Guitars). The smash hit Old... View Details

Keywords: by Dina Gerdeman; Advertising; Technology

17 Aug 2010
First Look

First Look: August 17

PublicationsAn Investigation of Earnings Management through Marketing Actions Authors:Craig J.Chapman, Thomas J. Steenburgh Publication:Management Science (forthcoming) Abstract Prior research hypothesizes that View Details

Keywords: Martha Lagace

06 Oct 2003
Research & Ideas

The Problem with Hedge Funds

But they should be required to do so. They should be required to report activities and positions to regulatory authorities frequently so that the regulators know what is going on. When the Long Term Credit Management View Details

Keywords: by D. Quinn Mills

October 1990 (Revised March 1998)
Case

De Beers Consolidated Mines Ltd. (A)

Describes the problems facing De Beers at the start of 1983. De Beers had, since its formation in 1888, exercised a large measure of control over the world supply of diamonds. In 1983, the company itself mined over 40% of the world's natural diamonds and, through... View Details

Keywords: Industry Structures; Crisis Management; Business Strategy; Mining; Mining Industry

January 2021 (Revised August 2021)
Case

ByteDance: TikTok and the Trials of Going Viral

By: William C. Kirby and John P. McHugh

In 2020, TikTok became the most valuable start-up ever. The short-form, video-sharing social media platform emerged as the crown jewel of the Chinese technology firm ByteDance, realizing 850 million monthly users and an estimated worth of $180 billion. However, a... View Details

Web

Commodities, Currencies, and Balancing of the Trade Deficit - A Chronicle of the China Trade

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Give News New Construction Academic Programs Doctoral Programs Executive Education MBA Summer Venture in View Details

March 2012
Article

How to Make Finance Work

By: Robin Greenwood and David S. Scharfstein

Once a sleepy old boys' club, the U.S. financial sector is now a dynamic and growing business that attracts the best and the brightest. It is tempting to declare the industry a roaring success. But its purpose is to serve the needs of U.S. households and firms, and by... View Details

Keywords: Business Ventures; Value; Competitive Advantage; Investment; Performance Evaluation; Household; Financial Crisis; Finance; Financial Services Industry; United States

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Web

2022 Reunion Presentations - Alumni

particularly important to managers and executives who make hiring and promotion decisions. Rather than following a structure of a case discussion, this presentation will focus on insights from experiments with ample time for questions.... View Details

04 Apr 2022
What Do You Think?

As Disney Board Chair, What Would You Advise CEO Bob Chapek Regarding 'Don’t Say Gay'?

But Iger, who had stayed on until recently as executive chairman and chairman of the board after a “legendary” tenure as CEO, said publicly, “A crisis of this magnitude, and its impact on Disney, would necessarily result in my actively... View Details

Keywords: by James Heskett

October 2013
Supplement

Dongfeng Nissan's Venucia (B)

By: Forest Reinhardt, Mayuka Yamazaki and G.A. Donovan

The (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to... View Details

Keywords: China; Japan; Multinational Firms; Cross-cultural/cross-border; Environment; Sustainability; Competitive Strategy; Product Launch; Global Strategy; Multinational Firms and Management; Crisis Management; Cross-Cultural and Cross-Border Issues; Auto Industry; China; Japan

Web

HBS Cases | Baker Library | Bloomberg Center | Harvard Business School

Lehman Brothers Timeline Sept-Oct 2008 Video-Coverage of the Financial Crisis Download the Exhibition Catalog (PDF) Lehman Brothers Archives Lehman Brothers Deal Books Search Exhibition Lehman Brothers - Introduction 1840s – 1880s General... View Details

27 Feb 2017
Research & Ideas

Reputation is Vital to Survival in Turbulent Markets

from Latin America, Africa, Turkey, and South Asia exuded this idea of stability, which assured employees, partners, customers, and everyone else. “After the crisis of 2009, the orders increased and our growth rate over the following five... View Details

Keywords: by Sean Silverthorne

01 May 2020
What Do You Think?

Does Remote Work Mix with Organizational Culture?

SUMMING UP Is Management the Missing Ingredient in Melding Organization Culture and Remote Work? Those who have experienced remote work are largely vocal supporters of the notion. Its success is dependent, on the one hand, on an effective... View Details

Keywords: by James Heskett

20 Apr 2021
Book

A Simple Question That Can Guide Companies to Epic Success

New Video: Books@Baker Interview with Felix Oberholzer-Gee Click to watch. Some companies gain advantage by commanding premium prices. Others lean on their world-class talent. But, a small slice of companies manages to do both—and... View Details

Keywords: by Danielle Kost

31 Jan 2012
First Look

First Look: Jan. 31

investment professionals. Asset Allocation by Institutional Investors after the Recent Financial Crisis Authors:Robert C. Pozen, Betsy Palmer, and Natalie Shapiro Publication:In Growing Old: Paying for Retirement and Institutional Money... View Details

Keywords: Sean Silverthorne & Carmen Nobel

January 2005 (Revised July 2010)
Case

Anne Mulcahy: Leading Xerox through the Perfect Storm (A)

By: William W. George and Andrew N. McLean

In 2000, Xerox faces bankruptcy amid a liquidity crisis, collapsed profitability, and an expanding SEC investigation. Traces the career and leadership development of Anne Mulcahy, a former sales executive unexpectedly named COO of the beleaguered company as a last... View Details

Keywords: Organizational Change and Adaptation; Leadership; Financial Liquidity; Organizational Culture; Crisis Management; Insolvency and Bankruptcy; Gender; Corporate Governance

21 Feb 2023
Research & Ideas

What's Missing from the Racial Equity Dialogue?

purchase a home than to rent one in 95 percent of America. This one racist policy has led to an affordable housing crisis that impacts most White home buyers today. “I often ask how racism harms those at the bottom of the imaginary... View Details

Keywords: by Danielle Kost

January 1996 (Revised May 2005)
Case

Ben & Jerry's Homemade Ice Cream, Inc.: A Period of Transition

By: David J. Collis and Melinda B. Conrad

Bob Holland takes over as CEO of this iconoclastic ice cream company in February 1995 when it faces a major crisis. Holland must now develop a strategy that both adapts to the external environment and is consistent with the company's unique heritage. View Details

Keywords: Strategy; Business Strategy; Adaptation; Crisis Management; Organizational Culture; Food and Beverage Industry