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Show Results For
- All HBS Web
(3,199)
- People (1)
- News (895)
- Research (1,983)
- Events (7)
- Multimedia (36)
- Faculty Publications (935)
- 03 Oct 2013
- News
Study: Rankings Affect Student Applications
- 22 Aug 2014
- News
The fumbles in Ferguson
- 27 Sep 2017
- News
Uber Faces Potential London Ban
- 26 Jun 2000
- Research & Ideas
Presentation Round-Up
lay-out of supermarkets is more or less the same no matter where you go. Various web sites today may try to differentiate themselves by offering a different experience to the consumer, Papa said, "but we find that people want all TVs to... View Details
- 05 Mar 2018
- News
Our Newest Culture Warriors: Activist C.E.O.s
- 30 Apr 2015
- News
Business bookshelf: 'Strategy Rules' about Gates, Grove and Jobs
- 09 Nov 2015
- News
The World's Most Influential Business Thinkers 2015
- 27 Sep 2004
- Research & Ideas
How Leaders Build Winning Streaks
official responsibility for Continental Airlines' decision to keep flying during the power blackout in August 2003, but that decision was foreordained by the actions of all the other people who claimed leadership on the ground, and knew... View Details
Keywords: by Rosabeth Moss Kanter
- March 1998 (Revised March 1999)
- Case
Dell Online
By: V. Kasturi Rangan and Marie Bell
Dell started online commerce for its PCs in 1996, and by 1997 had achieved a sales rate of $3 million a day. The case describes the internal process that led to these dramatic results and poses the question of how the firm should leverage this activity to meet Michael... View Details
Keywords: Consumer Behavior; Market Transactions; Goals and Objectives; Business Processes; Distribution Channels; Internet and the Web; Information Infrastructure; Competitive Advantage; Computer Industry; Retail Industry
Rangan, V. Kasturi, and Marie Bell. "Dell Online." Harvard Business School Case 598-116, March 1998. (Revised March 1999.)
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
over a course of a career or in the flash of an eye—just ask Atlanta Falcons quarterback Michael Vick, who was a top endorsement target of clients such as Coca-Cola until he was disgraced earlier this year in a dogfighting scandal.... View Details
- 05 Jun 2019
- News
When Customers Want to See the Human Behind the Product
- 17 Jan 2013
- News
Reshoring manufacturing: Coming home
- 20 Jun 2018
- News
Here's what CEOs actually do all day
- 25 Oct 2020
- News
How Consumers Really Use Online Reviews
- 2020
- Book
The Power of Experiments: Decision-Making in a Data-Driven World
By: Michael Luca and Max H. Bazerman
Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments—also known as randomized controlled trials—designed to test the impact of changes to an... View Details
Keywords: Experiments; Randomized Controlled Trials; Organizations; Decision Making; Analytics and Data Science; Management Analysis, Tools, and Techniques
Luca, Michael, and Max H. Bazerman. The Power of Experiments: Decision-Making in a Data-Driven World. Cambridge, MA: MIT Press, 2020.
- 18 Jul 2013
- News
The Two-Minute Game that Reveals How People Perceive You
- 23 Sep 2011
- News