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  • May 2019
  • Case

Elon Musk's Big Bets Update, 2019

By: David B. Yoffie and Daniel Fisher
This short case provides an update to Elon Musk's strategy and tactical moves with Tesla, Solar City, and SpaceX from 2016-2019. View Details
Keywords: Electric Vehicles; Batteries; Solar Power; Execution; Space Flight; Tesla; SolarCity; SpaceX; Elon Musk; Information Technology; Risk and Uncertainty; Expansion; Renewable Energy; Strategy; Investment; Manufacturing Industry; Green Technology Industry; Auto Industry; Aerospace Industry; Battery Industry
Related
  • September 2009
  • Case

Culinarian Cookware: Pondering Price Promotion

By: John A. Quelch and Heather Beckham
In November of 2006, senior executives at Culinarian Cookware were debating the merits of price promotions for the company's premium cookware products. The VP of Marketing, Donald Janus, and Senior Sales Manager, Victoria Brown, had different views. Janus felt price... View Details
Keywords: Profitability Analysis; Consumer Marketing; Brand Equity; Pricing Policies; Sales Promotions; Small ＆ Medium-sized Enterprises; Decisions; Goals and Objectives; Price; Marketing Strategy; Consumer Behavior; Management Teams; Sales; Brands and Branding; Consumer Products Industry
Related
  • January 2016 (Revised March 2016)
  • Case

HNA Group: Global Excellence with Chinese Characteristics

By: William C. Kirby, F. Warren McFarlan and Joycelyn W. Eby
By 2015, the HNA Group had grown from its roots as Hainan Airlines, a small airline founded in 1993 into a global conglomerate that ranked #464 in the Global 500. Much of this success it had achieved by cross-industry expansion within China, but since 2008, it had... View Details
Keywords: China; Aviation And Aerospace; Airline Industry; Airlines; Globalization; Corporate Culture; Cross-Cultural and Cross-Border Issues; Global Strategy; Globalized Markets and Industries; Growth and Development; Air Transportation; Air Transportation Industry; China
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  • 19 Sep 2017
  • First Look

First Look at New Research and Ideas, September 19

September 2017 Management Science Channel Integration, Sales Dispersion, and Inventory Management By: Gallino, Santiago, Antonio Moreno, and Ioannis Stamatopoulos Abstract—We study the effects of the introduction of cross-channel functionalities on the overall sales... View Details
Keywords: Sean Silverthorne
  • January 2011 (Revised April 2011)
  • Case

TripAdvisor

By: Sunil Gupta and Kerry Herman
By 2010, TripAdvisor was the largest travel site in the world operating in 24 countries and 16 languages, with listings for 455,000 hotels, 92,000 attractions and 564,000 restaurants in over 71,000 destinations worldwide. It had over 40 million reviews from 35 million... View Details
Keywords: Business Model; Knowledge Use and Leverage; Growth and Development Strategy; Social and Collaborative Networks; Internet; Service Industry; Travel Industry
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  • June 1998 (Revised December 2006)
  • Case

Clear Communications Ltd. vs. Telecom Corporation of New Zealand Ltd. (A)

By: Willis M. Emmons III and Martin Calles
Features the challenges facing an entrant in the New Zealand telecommunications market during the period 1989-1994. Clear Communications Ltd. (CCL), a joint venture owned by Bell Canada, MCI, New Zealand Television Corp., and Todd Companies, begins offering long... View Details
Keywords: Market Entry and Exit; Competition; Emerging Markets; Privatization; Monopoly; Mobile and Wireless Technology; Corporate Strategy; Business or Company Management; Expansion; Law; Telecommunications Industry; New Zealand
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  • March 2016 (Revised August 2018)
  • Case

JPMorgan Chase after the Financial Crisis: What Is the Optimal Scope of the Largest Bank in the U.S.?

By: David Collis and Ashley Hartman
When Jamie Dimon took over as CEO of JPMorgan Chase & Co. (JPMorgan Chase) in 2005, he reaffirmed the commitment to pursue a "universal bank" strategy—providing a full range of products and services to both retail and wholesale clients. Yet the merits of the universal... View Details
Keywords: Scope; Regulatory Reforms; Universal Banking; Synergy; Optimization; Simplification; Finance; Strategy; Business Strategy; Financial Crisis; Consolidation; Corporate Strategy; Diversification; Governing Rules, Regulations, and Reforms; Banking Industry; Financial Services Industry
Related
  • December 2006 (Revised September 2007)
  • Case

Ponsse: From Finland to Global

By: David E. Bell and Mary L. Shelman
Finland-based Ponsse Oyj, with 2005 turnover of $250 million, is the only dedicated forest equipment company of size that remained in a consolidating industry. Competitors included global giants such as John Deere and Komatsu. Since his arrival at Ponsse in 2004, CEO... View Details
Keywords: Globalized Firms and Management; Globalized Markets and Industries; Growth and Development Strategy; Performance Capacity; Expansion; Forest Products Industry; Forestry Industry; Russia; Finland; United States; Brazil
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  • October 2000
  • Case

CDNow (A)

By: Stephen P. Bradley, Christina Akers and Howard Reitz
With CDnow's acquisition of N2K's Music Boulevard web site, this case deals with capturing value in the music industry with online sales. CDnow has the advantage of being one of the exclusive music online retailers on AOL but faces fierce competition from Amazon.com.... View Details
Keywords: Marketing Strategy; Distribution Channels; Competition; Competitive Strategy; Value Creation
Related
  • April 2020
  • Supplement

Luvo (B)

By: José B. Alvarez and Natalie Kindred
This case, a follow on to HBS No. 517-049 "Luvo," provides a brief look at changes that have occurred at Luvo, now called Performance Kitchen, since the timing of the first case (mid-2016). Set in January 2020, “Luvo (B)” touches on developments such as the company's... View Details
Keywords: Consumer Behavior; Health; Health Care and Treatment; Nutrition; Food; Strategy; Product Positioning; Product Marketing; Retail Industry; Retail Industry; Retail Industry; Retail Industry; United States; Canada
Related
  • Article

Where Do Resources Come from? The Role of Idiosyncratic Situations

By: Gautam Ahuja and Riitta Katila
In this paper, we examine the emergence of resources. Our analysis of technological capability acquisition by global U.S.-based chemical firms shows that the emergence of resources is inherently evolutionary. We find that path-creating search that generates resource... View Details
Keywords: Strategy; Resource Allocation
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  • December 2011 (Revised June 2013)
  • Supplement

Bananas (B)

By: Eric Van den Steen
As owner and CEO, Wim Van der Borght had grown Bananas in 8 years from a 4.5 million euro company into a 40 million euro group of companies with a range of field marketing activities in Belgium and the Netherlands. The core of the group consisted of two companies —... View Details
Keywords: Culture; Competitive Advantage; Organizational Culture; Growth and Development Strategy
Related

    David A. Thomas

    David Thomas is H. Naylor Fitzhugh Professor of Business Administration at Harvard Business School.  His research addresses issues related to executive development, cultural diversity in organizations, leadership and organizational change.  He recently served as a... View Details

    Keywords: biotechnology; consulting; consumer products; education industry; financial services; media
    • Research Summary

    The Function of Outlet Stores

    Outlet stores are ubiquitous in the retail environment, and many firms sell goods through outlets as well as their primary stores. Using a highly detailed data set from a major U.S. luxury fashion goods firm, Professor Ngwe is able to look at market segmentation by... View Details

    • July 2021 (Revised September 2024)
    • Case

    Supreme: Remaining Cool While Pursuing Growth

    By: Jill Avery, Sandrine Crener, Marie-Cecile Cervellon and Ranjit Thind
    Following VF Corporation’s acquisition of cult streetwear brand Supreme, consumers and industry pundits were nervous that becoming part of a large, public corporation would put an end to Supreme’s slow and careful growth trajectory as pressure for quarterly results... View Details
    Keywords: Marketing; Brands and Branding; Luxury; Marketing Strategy; Consumer Behavior; Growth Management; Retail Industry; Retail Industry; United States; North America
    Related
    • November 2015
    • Case

    Katherine Schuler at Boxes & Bins, Inc.

    By: Linda A. Hill and James Kindley
    This case is about Katherine Schuler, soon to become senior vice president of marketing at a fast-growing retail organization, Boxes & Bins (B&B). Part of Schuler's success has been due to her "fit" into a company with clear values and principles. In particular, B&B... View Details
    Keywords: Change Management; Personal Development and Career; Growth and Development Strategy; Retail Industry
    Related
    • February 1997 (Revised April 1998)
    • Case

    first direct (A)

    By: Jeffrey F. Rayport
    Describes the operations and strategy of the world's largest, fastest growing branchless bank. Using a person-to-person interface over conventional phone lines, First Direct provides standard banking and related financial products to nearly 700,000 customers throughout... View Details
    Keywords: Service Delivery; Customer Satisfaction; Banks and Banking; Innovation and Invention; Banking Industry; United Kingdom
    Related
    • November 2000 (Revised May 2002)
    • Case

    FleetBoston Financial: Online Banking

    By: Frances X. Frei and Hanna Rodriguez-Farrar
    As the ninth largest bank holding company in the United States in 2000, FleetBoston Financial Corp. provided a myriad of financial services, including retail banking, loan origination, and brokerage accounts. This case explores how FleetBoston responded to the Internet... View Details
    Keywords: Business Model; Borrowing and Debt; Cost Management; Banks and Banking; Consumer Behavior; Service Operations; Competition; Online Technology; Banking Industry; United States
    Related
    • 10 May 2004
    • Research & Ideas

    Rethink the Value of Joint Ventures

    partners. Q: What changes in the expansion tactics of multinationals do you foresee in the next three to five years? A: The increased pressure on existing joint ventures within these networks reflects a greater pressure to rationalize... View Details
    Keywords: by Cynthia Churchwell
    • 04 Feb 2020
    • Video

    Gülsüm Azeri

    Gülsüm Azeri, head of Şişecam, an industrial group in Turkey that produces glass and chemicals, discusses the strategy of the glassware producer, Paşabahçe, to enter the Russian market. View Details