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(3,584)
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- 08 May 2018
- First Look
First Look at New Research and Ideas, May 8, 2018
Harvard Business School Case 818-013 Magpie: Developing and Using Buyer Personas The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating the implications for initial... View Details
Keywords: Sean Silverthorne
- 27 Dec 2010
- Research & Ideas
HBS Faculty on 2010’s Biggest Business Developments
advertisements to building their own outlets and content. Kraft Foods, for example, is now one of the largest publishers of food-related materials. IBM is launching thought leadership communities. PepsiCo uses social networks to reach... View Details
Keywords: by Staff
- 13 Aug 2018
- Research & Ideas
Women Heart Patients Have Better Survival Odds with Women Doctors
their doctor is also a woman, the study published this month in the Proceedings of the National Academy of Sciences shows. Researchers looked at about 582,000 census records of patients admitted to Florida emergency rooms from 1991 to... View Details
- 14 Sep 2007
- Research & Ideas
How to Profit from Scarcity
illusion that supplies would be limited. In fact, there were very few supply shortages. In both cases, the marketers anticipated demand levels pretty well. As the mountains of press coverage and strong opening day sales attest, the scarcity illusion strategy paid off... View Details
- 29 May 2001
- Research & Ideas
Genomics: Can We Start Making Money Now?
Stefan Thomke, assistant professor Jonathan West, and Senior Research Fellow Juan Enriquez-Cabot. On February 12th of this year, this latest scientific revolution was launched in earnest when two research groups published their work to... View Details
Keywords: by Sean Silverthorne
- 02 Aug 2006
- Research & Ideas
Investor Protection: The Czech Experience
wrong. We showed that Czechs are like all other Europeans, whose first interest is soccer, with erotica a close second. For that, we will never be forgiven." Second, when Lauder tried to fire Železný from TV Nova, Železný responded by declaring, "I am... View Details
- 06 Feb 2006
- Research & Ideas
Sorting Out the Patent Craze
users out of luck. Harvard Business School professor Josh Lerner and his colleagues are studying how SSOs balance the interests of users against the interest of sponsors to gain widespread acceptance of new technologies. Their paper, "Certifying New... View Details
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
delivery services should not be discounted too soon, according to HBS professor and marketing specialist John A. Deighton. As Deighton explained in the article "Who Wanted Webvan to Survive?" published last summer in The Boston... View Details
- 18 Jul 2024
- Research & Ideas
New Hires Lose Psychological Safety After Year One. How to Fix It.
low-quality care,” says Edmondson, the Novartis Professor of Leadership and Management at HBS. Edmondson and her colleagues studied the survey responses of clinicians at a midwestern health organization over a four-year period; they report on the dynamics of... View Details
- 23 Jun 2003
- Research & Ideas
Historically Speaking: A Roundtable at HBS
development of the U.S. railroad industry in the latter half of the 19th century. Al went straight to the sources and expanded upon them in a series of important articles in the Business History Review. That work developed into his pathbreaking book Strategy and... View Details
Keywords: by Jim Aisner
- 29 May 2008
- Research & Ideas
Global Change in the Built Environment
innovation, especially in the life sciences in areas such as stem cell research, requires buildings that must be flexible and readily converted to new and different uses. What will be published or other output from the colloquium? The... View Details
- 16 Dec 2011
- Research & Ideas
Reintroducing Intellectual Ambition to the Study of Business History
The 85-year-old Business History Review, published quarterly by Harvard Business School, is the acknowledged leading peer-reviewed journal in the field. (BHR has recently been made available online through Cambridge University Press.) So... View Details
Keywords: by Geoffrey Jones & Walter Friedman
- 13 Sep 2006
- Op-Ed
Rising CEO Pay: What Directors Should Do
long-term trend has been for CEO pay to rise along with the pay for other senior executives, and it is now twice as much as that of CEOs in major European countries, according to Towers Perrin, a global consultancy. A recent study View Details
Keywords: by Jay W. Lorsch
- 17 Oct 2013
- Research & Ideas
Reserve Bank Governor Discusses India’s Financial Opportunities
phase." A month after becoming the governor of the Reserve Bank of India, Rajan came to HBS to deliver the 2013 Leatherbee Lecture, "India: The Opportunities and Challenges Ahead." In addition to running India's central bank, Rajan is a prolific author,... View Details
Keywords: by Carmen Nobel
- 19 Oct 2009
- Research & Ideas
Why Are Web Sites So Confusing?
might go unrealized. Thus, enabling those matches through search diversion may, to a certain extent, provide a net benefit to society. Turns out, there are benefits which go beyond that. A recent and thought-provoking Science article ("Electronic View Details
Keywords: by Andrei Hagiu & Bruno Jullien
- 14 Apr 2009
- First Look
First Look: April 14, 2009
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=409002 OppenheimerFunds and Take-Two Interactive (A) Harvard Business School Case 408-074 Describes the dilemma faced by Emmanuel Ferreira, a fund manager at OppenheimerFunds. As the largest shareholder and... View Details
Keywords: Martha Lagace
- 27 Feb 2006
- Research & Ideas
Corporate Values and Employee Cynicism
Business School, have studied the risks and rewards of organizational values in depth using a young, ambitious advertising agency for a field study. What they learned about positive values surprised them, and their findings were published... View Details
Keywords: by Martha Lagace
- 20 Mar 2019
- Research & Ideas
Gender-Diverse Companies Thrive Only Where Diversity is Embraced
question to Harvard Business School Assistant Professor Letian Zhang, who studies organizational theory and strategy with a focus on social inequalities and status hierarchies. He explores the issue in a recent paper scheduled to be View Details
Keywords: by Sean Silverthorne
- 10 Jul 2017
- Op-Ed
Op-Ed: It’s a Bad Idea to Ban Customers From Recording Videos
published an “electronic devices policy” on a little-noticed page on its website—but that policy did nothing to help the airline prevent or resolve the Dao situation. First, one might question whether that policy is in fact binding as a... View Details
- 19 Oct 2015
- Research & Ideas
Business Research that Makes for Smarter Public Policy
Academic business research typically travels one-way. From government agencies, scholars gather and process data—say on workplace safety or environmental pollution—perform analysis, and publish the results. Rarely, however, do they take... View Details
Keywords: by Michael Blanding