Publications

Publications

Filter Results: (11,639) Arrow Down
Filter Results: (11,639) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 47 of 11,639 Results →
  • 03 Oct 2005
  • Research & Ideas

The Box Office Power of Stars

buyers? And in an interesting plot twist, Elberse decided to design her research not around actual box office receipts, but rather around a Hollywood simulation game that has over half a million players. The results were published in her... View Details
Keywords: by Sarah Jane Gilbert; Entertainment & Recreation; Motion Pictures & Video
  • August 2018
  • Article

The Effect of Graphic Warnings on Sugary-Drink Purchasing

By: Grant Donnelly, Laura Y. Zatz, Daniel Svirsky and Leslie John
Governments have proposed text warning labels to decrease consumption of sugary drinks – a contributor to chronic diseases like diabetes. However, they may be less effective than more evocative, graphic warning labels. We field-tested the effectiveness of graphic... View Details
Keywords: Policy Making; Preferences; Food; Health; Policy; Information; Labels; Consumer Behavior; Decision Making; Performance Effectiveness
Related
  • 01 Dec 2008
  • News

Lack of Energy: The Problem of Human Inertia

minimally hurting small groups of individuals or interest groups. It could implement policies that will be touted as saving money but that will also be beneficial to the environment (such as greater... View Details
  • October 2019 (Revised December 2019)
  • Case

La Roche-Posay: Growing L'Oreal's Active Cosmetics Brand

By: Jill Avery, Vincent Dessain and Mette Fuglsang Hjortshoej
As 2018 neared its end, Laetitia Toupet, international general manager of L’Oréal’s La Roche-Posay brand reflected on the brand’s achievements over the past year. At €1 billion in revenue, La Roche-Posay had recently become the number one dermocosmetics brand in the... View Details
Keywords: Branding; Brand Management; Consumer Products; Brand Positioning; Target Market; Global Brands; Global Marketing; Marketing; Marketing Strategy; Brands and Branding; Globalized Firms and Management; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; France; Europe; Brazil; China; Asia; South America; United States; North America
Related
  • 18 Apr 2016
  • HBS Seminar

Felipe Caro, UCLA Anderson School of Management

  • Research Summary

The Role of Capital Markets in the Digital Economy

This topic of research is motivated by the rapid rise of digital adoption in firms across the economy and capital market participants’ growing interest in this phenomenon. My work studies how investors are responding to digitization, provides insights on the... View Details
  • June 2020
  • Teaching Note

Understanding the Brand Equity of Nestlé Crunch Bar

By: Jill Avery and Gerald Zaltman
Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the... View Details
Keywords: Brand Management; Brand Storytelling; Brand Equity; Market Research; Qualitative Methods; Marketing; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Food and Beverage Industry
Related
  • 16 Sep 2015
  • Op-Ed

The Real Duty of the Board of Directors

interests of the corporation itself. As one of us responded in a recent interview with John Authers of the Financial Times, “The shareholders... View Details
Keywords: by Robert G. Eccles & Tim Youmans
  • 14 Jan 2019
  • News

At LVMH’s Watch Division, Experience of a Different Kind

  • 22 Jun 2011
  • Working Paper Summaries

The Surprising Power of Age-Dependent Taxes

Keywords: by Matthew Weinzierl
  • August 2023
  • Teaching Note

Kunshan, Incorporated: The Making of China’s Richest Town

By: William C. Kirby and Noah B. Truwit
Teaching Note for HBS Case No. 313-103. The case is designed to give the students an understanding of the local Chinese entrepreneurial state and how foreign and Chinese firms have worked with it to create China’s richest small city. The major themes are—local state... View Details
Keywords: Higher Education; Entrepreneurship; Economic Growth; Economic Systems; Business and Government Relations; Development Economics; China
Related
  • Teaching Interest

Economics of Entrepreneurship and Venture Capital

Designed for Harvard College sophomores.

Course Description: Why do so many individuals choose to pursue entrepreneurship despite substantial risks? How do these entrepreneurs raise money to finance their ventures? And what is the impact of... View Details

Keywords: Entrepreneurship; Entrepreneurial Finance; Entrepreneurship And Strategy; Venture Capital
  • 2024
  • Working Paper

CSR Under the Pressure of Financial Shocks

By: Monica Kabutey, Syrena Shirley and Anywhere Sikochi
This study examines how the COVID-19 pandemic influenced firms' interactions with customers and suppliers. Customer-supplier relationships are essential because the success of interconnected firms affects the sustainability of the entire supply chain. We use the... View Details
Keywords: COVID-19 Pandemic; Supply Chain; Customer Focus and Relationships; Business and Stakeholder Relations; Corporate Social Responsibility and Impact; Financial Crisis
Related
  • January 11, 2024
  • Article

Understanding the Tradeoffs of the Amazon Antitrust Case

By: Chiara Farronato, Andrey Fradkin, Andrei Hagiu and Dionne Lomax
Regulators in the United States and Europe have been taking on Big Tech, challenging what they say are the companies’ anti-competitive and predatory strategies that harm consumers and third-party users of their platforms. This article examines the FTC’s case against... View Details
Keywords: Monopoly; Governing Rules, Regulations, and Reforms; Market Design; Lawsuits and Litigation
Related
  • 31 Jan 2014
  • News

Starbucks Looks Towards a More Digital Cup of Coffee

  • Article

The Allure of Unknown Outcomes: Exploring the Role of Uncertainty in the Preference for Potential

By: Daniella Kupor, Zakary L. Tormala and Michael I. Norton
Influence practitioners often highlight a target's achievements (e.g., "she is the city's top-rated chef"), but recent research reveals that highlighting a target's potential (e.g., "she could become the city's top-rated chef") can be more effective. We examine whether... View Details
Keywords: Risk and Uncertainty; Forecasting and Prediction; Performance Evaluation
Related
  • 2017
  • Working Paper

Salience through Information Technology: The Effect of Balance Availability on the Smoothing of SNAP Benefits

By: Andrew Hillis
Recipients of the Supplemental Nutrition Assistance Program (SNAP) run out of most benefits before halfway through a benefit deposit cycle. I study the introduction of a mobile software application, Fresh EBT, that enables beneficiaries to check their available balance... View Details
Keywords: Mobile Technology; Welfare or Wellbeing; Technology Adoption; Behavior
Related
  • Fast Answer

Business of Sports

behavior in sport markets and athletic consumer goods University of Michigan Public dataset compiled by University of Michigan professor of Sport... View Details
  • 2011
  • Other Unpublished Work

The Performance Effects of Regulatory Oversight

This paper explores the heterogeneity in firm performance that can arise from exogenously varying levels of oversight in regulated industries. We use data on the performance of U.S. commercial banks to show that banks located physically closer to their supervisors'... View Details
Keywords: Performance; Corporate Governance
Related
  • Research Summary

The Role of Suggested Pricing in Retail

Does a $100 shirt seem more valuable when its price tag shows a 50 discount off an original price of $200? Pricing information in retail settings often has three components: an original price, a percent discount, and the final price. Little empirical evidence exists... View Details