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Show Results For
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All HBS Web
(1,852)
- People (6)
- News (427)
- Research (1,039)
- Events (3)
- Multimedia (6)
- Faculty Publications (323)
- 09 Apr 2001
- Research & Ideas
The Manager’s Guide to Communicating with Customers Collection
Are you reaching your customers? The key is knowing who they are and what they want To appeal to retail customers you need to understand what makes them tick. What better way to do that than by studying actual consumer behavior? A great...
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- 27 Jul 2009
- Research & Ideas
Social Network Marketing: What Works?
leads to almost a 14 percent drop in revenue from the high-status group. Q: Despite the ability to gather millions of users, the business viability of social networking sites seems uncertain. Is there any good news in your findings for...
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- Web
Strategy and Technology - Course Catalog
their products increasingly valuable if more consumers buy their product or if more complements become available. What are the implications for market tipping, pricing and growth strategies? Multisided Platforms (MSPs): The most important...
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- 14 Sep 2015
- Research & Ideas
Rewriting the Rules of Service Competition
well. As a result, these organizations staff very carefully, hiring for attitude and then training for skills, whether the business is fast food or cutting-edge medical organizations such as the Mayo Clinic. These are not good places to...
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- 15 Dec 2015
- Blog Post
One MBA's Path to Boston Consulting Group
people. Lastly, I wanted to build out my consumer packaged goods knowledge that I began building while working at PepsiCo. Consulting felt like the right match but the question became which firm and why....
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- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
There are three ways to differentiate in retailing: location, location, and location. The problem is that as markets mature, location becomes less potent as a competitive advantage because the consumer has a growing abundance of...
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- September 1984 (Revised May 1985)
- Teaching Note
Federated Industries (A) TN
By: Robert J. Dolan
Teaching Note for (9-585-104).
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- September 1984 (Revised December 1992)
- Case
Federated Industries (A)
By: Robert J. Dolan
The market leader in an overcapacity industry with a commodity product is trying to restore industry price levels. Price cutting has hurt overall industry price levels and the leader must determine whether (and how) to bring up price levels or exit the market.
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Keywords:
Supply and Industry;
Market Entry and Exit;
Price;
Goods and Commodities;
Competition;
Consumer Products Industry;
United States
Dolan, Robert J. "Federated Industries (A)." Harvard Business School Case 585-104, September 1984. (Revised December 1992.)
- 23 Sep 2013
- Research & Ideas
Status: When and Why It Matters
Consumers pay handsomely for products that are considered the best of the best in their league, whether they are the fastest cars, the fanciest handbags, or the finest wines. But for what, exactly, are they paying a premium? The superior...
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by Dina Gerdeman
- Career Coach
Rich Schneider
deep experience in new business development, marketing, life sciences/health care, and consumer goods and services. He helps individuals to develop a clear vision of their objectives for career transition in...
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- 01 Oct 2008
- Research & Ideas
How Much Time Should CEOs Devote to Customers?
the current economic downturn, companies need marketing skills more than ever. But while every corporate mission statement pays lip service to respecting customer needs, actual customer expertise is typically a mile wide and an inch deep. A View Details
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by John Quelch
- 11 Dec 2023
- Blog Post
Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy
joining Teach for America or law school, and then ultimately management consulting after college graduation. In consulting, Leahy had her first exposure to the retail industry, working primarily with clients in the retail banking and View Details
Keywords:
Consumer Products / Retail
- November 2014
- Teaching Note
Marketing Marijuana in Colorado
By: John A. Quelch
The case, set in the middle of 2014, reviews the first six months of marketplace activity in Colorado, following the legalization of marijuana for recreational use and the expansion of marijuana retailing from medical dispensaries to recreational stores. The case...
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Keywords:
Marketing Innovations;
Retail Government Services;
Public Health;
Agribusiness;
Customers;
Goods and Commodities;
Government and Politics;
Health;
Marketing;
Society;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
North and Central America
- 01 Oct 1999
- News
Eight Among Many: Kenneth A. Goldman
Back in 1974, Massachusetts native Ken Goldman headed for California to pursue a career in high-tech finance, figuring that while he might not find much glory, at least he'd find good weather. "The prestige jobs back then were strictly in...
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Marguerite Rigoglioso
- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details
- 21 Mar 2011
- Research & Ideas
Are We Thinking Too Little, or Too Much?
While all good managers should be able to make snap decisions in high-pressure situations, they may miss out on good opportunities—and fall into ruts—when they make quick decisions strictly out of habit. Too...
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by Carmen Nobel
- 16 Jul 2001
- Research & Ideas
How to Compete Like a Judo Strategist
frontal assaults against armies that are ten times your size. Those are suicide missions," echoes David Peterschmidt, Inktomi's CEO. Rule Three: Plan And Be Prepared To Pivot It is a common fallacy that fast-moving companies like the...
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by David B. Yoffie & Mary Kwak
- 29 May 2013
- Blog Post
Reflections and learnings
So, without further ado, the 7* lessons that made this all worthwhile for me: Winning is not easy: It’s easy to look at an industry leader like Sephora and imagine a seamlessly polished machine cranking out innovation after the next. Not so. The competition is hungry,...
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Keywords:
Consumer Products / Retail
- 13 Jan 2014
- Research & Ideas
How Government Can Restore the Faith of Citizens
a strange human tendency to value effort independent of outcome," says Norton. "If you appear to be working hard and sweating, people will assume you are doing a good job." There's an app for that Buell and Norton put that...
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by Michael Blanding
- 16 Jul 2018
- Blog Post
3 Key Take-a-Ways From My Summer at Zalando
Plan. As we discussed in a wide range of cases during my first year at HBS, diversity is a key challenge for companies worldwide, especially those which are more tech-oriented. Although Zalando is in a good position compared to other tech...
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Keywords:
Consumer Products / Retail