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  • 05 Mar 2019
  • First Look

New Research and Ideas, March 5, 2019

core business, ranging from environmental issues to LGBTQ rights and race relations. In the first study of this phenomenon, we implement two framed field experiments to provide evidence on how CEO activism can influence public opinions about government policies and... View Details
Keywords: Dina Gerdeman
  • 29 Oct 2007
  • HBS Case

Marketing Maria: Managing the Athlete Endorsement

increasingly turn to athletes to promote their products. The marketing executives I spoke with told me they value these endorsements especially because it is getting more and more difficult to reach a wide group of consumers using... View Details
Keywords: by Sarah Jane Gilbert; Sports
  • 06 Mar 2018
  • First Look

First Look at Research and Ideas, March 6, 2018

2015. Using web scraping, we collected daily prices for controlled and non-controlled goods and measured the differential effects on inflation, product availability, and price dispersion. We first show that, although price controls are... View Details
Keywords: Sean Silverthorne
  • 13 Nov 2007
  • Research & Ideas

Six Steps for Reinvigorating America

be sensible. But we're not doing it. There are many other things. We're not using enough of the technology we have to improve healthcare. We have a national service program in the United States that does so much good, but it's tiny. Imagine how much more View Details
Keywords: by Sean Silverthorne
  • 19 Sep 2017
  • First Look

First Look at New Research and Ideas, September 19

regulation. It is believed that such leakage adversely increases global emissions. It is also believed that leakage can be eliminated by carbon tariffs, which are taxes imposed on imported goods so that they incur the same emissions cost... View Details
Keywords: Sean Silverthorne
  • 16 Nov 2010
  • First Look

First Look: November 16, 2010

First, despite claiming that they want to leave the world in good condition for future generations, people intuitively discount the future to a greater degree than can be rationally defended. Second, positive illusions lead us to conclude... View Details
Keywords: Sean Silverthorne
  • 06 Sep 2016
  • First Look

September 6, 2016

through these questions, you’ll know that you’ve approached the problem in the right way—not just as a good manager but as a thoughtful human being. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51554 September 2016... View Details
Keywords: Carmen Nobel
  • 25 Jan 2011
  • First Look

First Look: Jan. 25

  PublicationsThe Strategic Use of Brand Biographies Authors:Jill Avery, Neeru Paharia, Anat Keinan, and Juliet Schor Publication:Research in Consumer Behavior (forthcoming) Abstract We introduce the concept of a brand biography to... View Details
Keywords: Sean Silverthorne
  • 20 Feb 2007
  • First Look

First Look: February 20, 2007

that the tire grading system was close to becoming a reality. Second, Joan Claybrook, a former Nader consumer interest group lobbyist, had just become head of the National Highway Traffic Safety Administration, the agency within the... View Details
Keywords: Martha Lagace
  • 19 Aug 2008
  • First Look

First Look: August 19, 2008

factors investigated were found to be significant for at least one segment, only consumer price index, personal savings rate, and real gross domestic product were strongly significant. To explore further the dynamics of the segments and... View Details
Keywords: Sean Silverthorne
  • 18 Jul 2017
  • First Look

First Look at New Research and Ideas, July 18, 2017

May 11, 2017 New England Journal of Medicine Good Riddance to Big Insurance Mergers By: Dafny, Leemore S. Abstract—Federal judges issued preliminary injunctions halting mergers of four of the five largest U.S. health insurers. These... View Details
Keywords: Sean Silverthorne
  • 10 Jan 2017
  • First Look

First Look at New Research: January 10, 2017

List: Ratings Pioneer Turns 20 In 1995, before people “googled” or “yelped,” Angela Hicks (HBS, 2000) was establishing her Angie’s List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on... View Details
Keywords: Sean Silverthorne
  • 30 Oct 2007
  • First Look

First Look: October 30, 2007

particular use their talents flexibly; (3) encouraging the growth of good companies that can replace imperial excess with values-based capitalism; (4) restoring respect for government by ending decades of contempt for the public sector... View Details
Keywords: Sean Silverthorne
  • 05 Aug 2008
  • First Look

First Look: August 5, 2008

side of the market. Consider two complements, A and B, where the A + B bundle is valuable only when purchased together. Good A is supplied by a monopolist (e.g., Microsoft) and there is competition in the B View Details
Keywords: Martha Lagace
  • 27 Feb 2007
  • First Look

First Look: February 27, 2007

  Working PapersPublic Action for Public Goods Authors:Abhijit Banerjee, Lakshmi Iyer, and Rohini Somanathan Abstract This paper focuses on the relationship between public action and access to public goods. It begins by developing a... View Details
Keywords: Martha Lagace
  • 14 Nov 2017
  • First Look

New Research and Ideas: November 14, 2017

Benjamin Abstract—I present the institutions and incentives of online reviews, including attracting initial reviews, assuring truthful reviews of genuine experiences, and avoiding inflated or deceptive reviews. I also explore the competition and View Details
Keywords: Carmen Nobel
  • 09 Nov 2009
  • Research & Ideas

Come Fly with Me: A History of Airline Leadership

regulation Low consumer power High barriers to entry A dominant business model that is tightly integrated Leadership dominance—usually the impact of founders Conversely, the following characteristics can shorten an industry life-cycle... View Details
Keywords: by Sarah Jane Gilbert; Air Transportation
  • 13 Feb 2007
  • First Look

First Look: February 13, 2007

isolate the effects of channel expansion. We argue for advantages to using zip code level data for methodological and consumer data privacy reasons. Download the paper: http://www.hbs.edu/research/pdf/07-043.pdf Multinational Firms, FDI... View Details
Keywords: Martha Lagace
  • 30 Jul 2013
  • First Look

First Look: July 30

health choices. The good news is that human nature can also be a source of solutions. Through her studies in Zambia exploring the reasons for unwanted pregnancies and the incentives that would motivate hairdressers to sell condoms to... View Details
Keywords: Anna Secino
  • 15 Dec 2015
  • First Look

December 15, 2015

and arts and culture management. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/515701-HTM-ENG Harvard Business School Case 615-040 Unilever: Combatting Global Food Waste The global consumer View Details
Keywords: Carmen Nobel

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