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Show Results For
- All HBS Web
(3,482)
- People (5)
- News (624)
- Research (2,450)
- Events (5)
- Multimedia (5)
- Faculty Publications (1,348)
- 14 Dec 2021
- News
New Possibilities: J.P. Morgan NextList 2022
- Article
The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment
By: Eva Ascarza, Raghuram Iyengar and Martin Schleicher
Facing the issue of increasing customer churn, many service firms have begun recommending pricing plans to their customers. One reason behind this type of retention campaign is that customers who subscribe to a plan suitable for them should be less likely to churn... View Details
Keywords: Churn/retention; Field Experiment; Pricing; Tariff/plan Choice; Targeting; Customer Relationship Management; Price; Performance Effectiveness
Ascarza, Eva, Raghuram Iyengar, and Martin Schleicher. "The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment." Journal of Marketing Research (JMR) 53, no. 1 (February 2016): 46–60.
- 01 Apr 1996
- News
Stewards of the Seventh Generation
contributing to better performance in our organization from top to bottom," he notes. In recent years, the international forest products industry has become an area of particular environmental focus because of its impact on water quality... View Details
- April 2005 (Revised January 2006)
- Case
Protege Partners: The Capacity Challenge
In February 2005, Jeffrey Tarrant (HBS '85) and Ted Seides (HBS '99) considered their strategy for Protege Partners, founded in July 2002 as a fund of hedge funds (FOHF) specializing in small hedge funds. Protege's assets under management had grown to $1.1 billion, and... View Details
Keywords: Organizational Change and Adaptation; Business Growth and Maturation; Investment Funds; Financial Services Industry
Cohen, Randolph B., and Brian DeLacey. "Protege Partners: The Capacity Challenge." Harvard Business School Case 205-100, April 2005. (Revised January 2006.)
- 06 Mar 2008
- News
Marketing Can Serve Citizens as Well as Consumers
- September 2022
- Case
AllSpice: GitHub for Hardware Engineers
By: Jeffrey J. Bussgang and Mel Martin
AllSpice, a software-as-a-service company that built a GitHub-like revision control tool for hardware engineers, was in the midst of preparing for rapid scale when the 2022 market downturn left them with big decisions to make. Cofounder and CEO Valentina Ratner had to... View Details
Keywords: Scaling; SaaS; Strategy; Marketing; Growth and Development Strategy; Resource Allocation; Customer Focus and Relationships; Technology Industry; Electronics Industry; United States
Bussgang, Jeffrey J., and Mel Martin. "AllSpice: GitHub for Hardware Engineers." Harvard Business School Case 823-022, September 2022.
- July 2023
- Case
Schuberg Philis: From Success to Significance
By: Thomas J. DeLong and Daniela Beyersdorfer
The founders of Dutch professional services firm Schuberg Philis, and the new leadership team entrusted with the day-to-day management, must set the path forward in 2019. The company has grown into a €70 million revenue strong IT provider with top ranks in the... View Details
Keywords: Management Succession; Growth Management; Change Management; Transformation; Mission and Purpose; Leadership; Leading Change; Information Technology Industry; Consulting Industry; Europe; Netherlands
DeLong, Thomas J., and Daniela Beyersdorfer. "Schuberg Philis: From Success to Significance." Harvard Business School Case 424-012, July 2023.
- June 2004 (Revised July 2005)
- Case
Procter & Gamble: Global Business Services
By: Thomas J. DeLong, Warren Brackin, Alex Cabanas, Phil Shellhammer and David L. Ager
Dave Walker, vice-president of business service opportunities and chairman of the governance team at Procter & Gamble, must decide what to do with P&G's 5,700 employee Global Business Services (GBS) group. GBS brought together internal services such as finance,... View Details
Keywords: Business Units; Change Management; Decision Making; Globalized Firms and Management; Job Cuts and Outsourcing; Organizational Design
DeLong, Thomas J., Warren Brackin, Alex Cabanas, Phil Shellhammer, and David L. Ager. "Procter & Gamble: Global Business Services." Harvard Business School Case 404-124, June 2004. (Revised July 2005.)
- January 2015 (Revised October 2018)
- Case
Nasty Gals Do It Better
By: David Collis, Diane Chang, Matthew Shaffer and Ashley Hartman
In 2006, Sophia Amoruso started Nasty Gal, an eBay boutique selling vintage clothes. With a strong sense of style and personality, Amoruso poured herself into building the brand and developing relationships with her customers—typically the slightly edgy 18–24 year old.... View Details
Keywords: Business Growth; Brand Management; Online Retail; Clothing; Apparel; Expansion; Growth and Development Strategy; Brands and Branding; Management; Marketing Strategy; Strategic Planning; Social Media; E-commerce; Digital Marketing; Apparel and Accessories Industry; Apparel and Accessories Industry; United States
Collis, David, Diane Chang, Matthew Shaffer, and Ashley Hartman. "Nasty Gals Do It Better." Harvard Business School Case 715-412, January 2015. (Revised October 2018.)
- 19 Dec 2011
- Research & Ideas
Climbing the Great Wall of Trust
economy, it's getting more essential that global executives learn their way around Chinese cultural customs in order to be successful in that country. While every country has its version of the "old boys network" that defines... View Details
Keywords: by Michael Blanding
- March 2024
- Supplement
Madrigal: Conducting a Customer-Base Audit
By: Eva Ascarza, Peter Fader, Bruce G.S. Hardie and Michael Ross
This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details
- 25 Oct 2020
- Research & Ideas
The Dark Side of Fintech Borrowing
debt.) That’s a far more extensive sample of consumer credit behavior than previous studies, which tend to focus on data from a single fintech lender like LendingClub and provide no bank comparison. The... View Details
- 01 Oct 2008
- Research & Ideas
How Much Time Should CEOs Devote to Customers?
customer intimacy but product innovation; the CEO will need to spend time with his chief scientists, medical opinion leaders, government regulators, and CEOs of the companies distributing pharmaceuticals,... View Details
Keywords: by John Quelch
- 17 Jan 2008
- Research & Ideas
If Marketing Experts Ran Elections
effectiveness of commercial marketing. Most consumers have stronger relationships with brands like Starbucks (the "third place" after home and work) than with their elected representatives or the... View Details
Keywords: by John A. Quelch
- December 2005 (Revised December 2008)
- Case
SchoolNet: Pursuing Opportunity beyond Federal Mandates
Settling into his seat on the train bound for New York, CEO Jonathan Harber reflected on the evolution of SchoolNet's position in the educational technology market and its important relationship with Philadelphia. Specifically, how could it transition from a project to... View Details
Keywords: Customers; Education; Performance Improvement; Partners and Partnerships; Expansion; Technology Adoption; Philadelphia
Childress, Stacey M., and Kristin Campbell. "SchoolNet: Pursuing Opportunity beyond Federal Mandates." Harvard Business School Case 806-050, December 2005. (Revised December 2008.)
- 17 May 2022
- News
Delivering a Personalized Shopping Experience with AI
- July 1993
- Case
Air Miles Canada
By: Thomas O. Jones, Leonard A. Schlesinger and Roger H. Hallowell
Air Miles Canada both increases customer loyalty by rewarding shopping frequency at specified merchants, and enables its sponsors to develop a new, more complex understanding of their customers' (and potential customers') shopping habits, thus making future customer... View Details
Keywords: Programs; Customer Relationship Management; Information Management; Air Transportation Industry; Canada
Jones, Thomas O., Leonard A. Schlesinger, and Roger H. Hallowell. "Air Miles Canada." Harvard Business School Case 694-008, July 1993.
- Research Summary
Family Business Management
John Davis is developing cases and other course materials on family business management for the Executive Education program Families in Business: From Generation to Generation, Families in Business/China, the Owner/President Management... View Details
- 2015
- Working Paper
Toxic Workers
By: Michael Housman and Dylan Minor
While there has been a strong focus in past research on discovering and developing top performers in the workplace, less attention has been paid to the question of how to manage those workers on the opposite side of the spectrum: those who are harmful to organizational... View Details
Keywords: Strategic Human Resource Management; Misconduct; Worker Productivity; Superstar; Ethics; Performance Productivity; Personal Characteristics; Employees
Housman, Michael, and Dylan Minor. "Toxic Workers." Harvard Business School Working Paper, No. 16-057, October 2015. (Revised November 2015.)