Publications

2009
Working Paper

Gray Markets and Multinational Transfer Pricing

By: Romana L. Autrey and Francesco Bova

Gray markets arise when a manufacturer's products are sold outside of its authorized channels, for instance when goods designated for a foreign market are resold domestically. One method multinationals use to combat gray markets is to increase internal transfer prices... View Details

Keywords: Price; Multinational Firms and Management; Demand and Consumers; Distribution Channels; Business and Government Relations; Sales; Competitive Strategy

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01 Dec 2017
News

2017 in Media: Courting the Cord-Cutters

channels at a lower cost—but the skinny bundle never seems to satisfy anyone because it doesn’t include customers’ “passion” channels. There’s no skinny bundle with the History Channel, for instance, or the Discovery Channel. Meanwhile,... View Details

Keywords: Laura Martin (MBA 1983) , entertainment and internet analyst, Needham & Company

19 Mar 2019
Blog Post

Leadership Fellow Ming Min Hui: Figuring Out Her Mission

says, “we experienced a complete channel shift in terms of ticket purchases, school registrations and donations; with a corresponding lift in revenues.” On a personal level, Ming experienced a shift herself. “A lot of the point of HBS is... View Details

Keywords: Nonprofit / Government

03 Aug 2022
News

Hungry for Change

figure out other ways to get it to them.” Today, Sun & Swell’s sales come principally through website and wholesale channels that can accommodate the products’ shorter shelf life, including corporate offices and coffee shops. The product... View Details

Keywords: April White

01 Jun 2002
News

Up to the Challenge: Lori Schock - Listen and Learn

would work to his or her advantage on a practical level. “I learned as much as they did from that experience,” she notes. Schock's successful interactions as SA copresident often hinged on understanding the reasoning behind the planning processes, organizational... View Details

Keywords: Kathleen Brill

27 Nov 2023
Blog Post

Creating Emerging Markets Sustainability Series - Opportunities for Green Entrepreneurship in the Face of Policy Inaction

ultimately empty, promises of previous UN conferences looms large. One such promise was made 14 years ago at COP15 in 2009 – a vastly unfulfilled goal by rich nations to channel $100 billion a year to support climate action in less... View Details

July 2003 (Revised August 2003)
Case

Meloche Monnex

Meloche Monnex is outperforming industry growth and profitability, thanks to its focus on affinity groups (mostly university alumni) and innovative telemarketing techniques. Should e-mail marketing play a greater role in the customer acquisition process, as suggested... View Details

Keywords: Marketing Strategy; Marketing Communications; Marketing Channels

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April 2004 (Revised June 2004)
Case

Entrepreneurship Goes Global: ResMed's Gamble

By: Christopher A. Bartlett, Andrew N. McLean and Meg Glinska

On the basis of its innovative medical device for treating sleep apnea, CEO Peter Farrell has made Australian-born ResMed a successful global company. But the company is struggling to implement a strategy to expand the device from its focused core market to a much... View Details

Keywords: Business Model; Globalization; Innovation and Management; Management; Marketing Channels; Production; Expansion; Medical Devices and Supplies Industry

19 Jul 2016
First Look

July 19, 2016

probability of default causes a 6% decline in the value of Argentine equities and a 1% depreciation of a measure of the exchange rate. We examine the channels through which a sovereign default may affect the economy. Harvard Business... View Details

Keywords: Sean Silverthorne

April 2021
Supplement

Buy Online, Pickup in Store: CEO Supplement

By: Antonio Moreno, Santiago Gallino and Amy Klopfenstein

In April 2019, Sylvarella CEO Sylvia Coparella must assess the impact of the company’s Buy Online, Pickup in Store (BOPS) program on her company’s overall sales. To do so, she must review analyses of both e-commerce and brick-and-mortar sales data and compare the... View Details

Keywords: Operations; Service Delivery; Logistics; Infrastructure; Distribution Channels; Order Taking and Fulfillment; Analysis; Retail Industry; Apparel and Accessories Industry; United States; Canada

April 2021
Case

Buy Online, Pickup in Store: Evaluating an Omnichannel Intervention in Retail

By: Antonio Moreno, Santiago Gallino and Amy Klopfenstein

In October 2018, fashion, wellness, and beauty retailer Sylvarella implemented a Buy Online, Pickup in Store (BOPS) program in an attempt to counteract a sales decline. While BOPS had the potential to meet customer expectations for a seamless order and fulfillment... View Details

Keywords: Operations; Service Delivery; Logistics; Infrastructure; Distribution Channels; Order Taking and Fulfillment; Analysis; Retail Industry; Apparel and Accessories Industry; United States; Canada

08 Jul 2014
First Look

First Look: July 8

upgrading of its channel strategy design that accounted for 46% of North America sales in 2006. Nonetheless, NetApp senior management announced they expected to grow revenue another 30% in fiscal 2007 with half the growth coming from... View Details

Keywords: Carmen Nobel

09 Nov 2010
First Look

First Look: November 9, 2010

channels instead persist, with strong odds against upstream suppliers waging a successful defense of material interests. Download the paper: http://www.hbs.edu/research/pdf/11-042.pdf Growth through Heterogeneous Innovations Authors:Ufuk... View Details

Keywords: Sean Silverthorne

November 2000 (Revised December 2001)
Case

iSteelAsia (A)

By: Rosabeth M. Kanter and Pamela A. Yatsko

The chairman of a Hong Kong-based steel distributor starts an online Asian steel trading portal and contemplates different paths to profitability and growth. Barriers include industrial culture, weakened markets in the spring of 2000, and vulnerability to takeover by... View Details

Keywords: Commercialization; Distribution Channels; Business Growth and Maturation; Horizontal Integration; Transformation; Corporate Strategy; Business Strategy; Mergers and Acquisitions; Steel Industry; Hong Kong

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July 2005 (Revised July 2006)
Case

Icebreaker: The US Entry Decision

By: Joseph B. Lassiter III and Dan Heath

Jeremy Moon, CEO of Icebreaker, merino wool, outdoor apparel manufacturer, believed the company could be a big hit in the United States, despite the presence of entrenched rivals. But Icebreaker clearly needed a new distribution approach. One option was to position... View Details

Keywords: Market Entry and Exit; Distribution Channels; Product Launch; Product Development; Brands and Branding; Manufacturing Industry; Apparel and Accessories Industry; Retail Industry; New Zealand; United States

February 2004
Case

Bradman and Tendulkar, LLC

By: Ananth Raman and Vishal Gaur

An investment firm is trying to project inventory turns for Radio Shack, a chain of consumer electronics stores. The investment firm has access to public financial data but not to internal operational metrics. It needs to project inventory turns because inventory... View Details

Keywords: Forecasting and Prediction; Cash Flow; Demand and Consumers; Distribution Channels; Mathematical Methods; Valuation

February 1995
Teaching Note

Vanity Fair Mills: Market Response System TN

By: David E. Bell

Teaching Note for (9-593-111). View Details

Keywords: Production; Performance Efficiency; Investment; Agreements and Arrangements; Supply Chain; Partners and Partnerships; Distribution Channels; Apparel and Accessories Industry