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  • 2018
  • Working Paper

Product Quality and Entering Through Tying: Experimental Evidence

Dominant platform businesses often develop products in adjacent markets to complement their core business. One common approach used to gain traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer... View Details
Keywords: Market Entry and Exit; Digital Platforms; Competitive Strategy; Product Marketing; Quality
Related
  • 02 Nov 2023
  • News

Seeding Startups

Shirish Nadkarni (MBA 1987) was the director of product planning for Microsoft’s MSN when he decided he was ready to become an entrepreneur. He had recently led the growing internet portal’s 1997 acquisition of Hotmail, the first free,... View Details
Keywords: April White
  • 13 Jul 2021
  • Research & Ideas

Outrage Spreads Faster on Twitter: Evidence from 44 News Outlets

negative tweets engaged more users. Originating as internet novelties 15 years ago, social media platforms have altered everything from democracy to human relationships in ways that are hard to overstate. Governments around the world have... View Details
Keywords: by Kristen Senz; Media & Broadcasting
  • Web

Hiring International Students

position and also document at least 3 of the following additional recruitment efforts: Posting the position on the employer’s web site Participation in Job Fairs Posting of the position on job search web sites. This can include the View Details
  • Web

Sample Student Projects - Institute For Strategy And Competitiveness

Ireland Internet Cluster (2013) Ireland ICT Cluster (2010) The Dublin International Financial Services Cluster (2006) Israel Israel Aerospace Cluster (2015) Jerusalem Tourism Cluster (2013) Israeli Biotechnology Cluster (2006) Italy Italy... View Details
  • July 2016 (Revised January 2019)
  • Case

Cyber Breach at Target

By: Suraj Srinivasan, Lynn S. Paine and Neeraj Goyal
In November and December of 2013, Target Corporation suffered one of the largest cyber breaches to date. The breach that occurred during the busy holiday shopping season resulted in personal and credit card information of approximately 110 million Target customers... View Details
Keywords: Safety; Credit Cards; Customer Relationship Management; Internet and the Web; Governing and Advisory Boards; Crisis Management; Retail Industry
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  • November, 2016
  • Article

Fixing Discrimination in Online Marketplaces

By: Ray Fisman and Michael Luca
Online marketplaces such as eBay, Uber, and Airbnb have the potential to reduce racial, gender, and other forms of bias that affect the off-line world. And in the early days of Internet commerce, the relative anonymity of transactions did make it harder for... View Details
Keywords: Prejudice and Bias; Digital Platforms; Internet and the Web; Race; Gender
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  • 17 Oct 2017
  • First Look

First Look at New Research and Ideas, October 17, 2017

2017 Boston: Harvard Business Review Press Entering StartUpLand: An Essential Guide to Finding the Right Job By: Bussgang, Jeffrey J. Abstract—Many professionals aspire to work for startups. Executives from large companies view them as models to help them adapt to... View Details
Keywords: Sean Silverthorne
  • Web

Faculty & Advisors - MBA

Kharagpur Deep is a Senior Managing Partner at SoftBank Vision Fund where he leads investments in life sciences, software and frontier technologies. Deep has over 20 years of experience helping build and grow internet and software... View Details
  • 06 Jun 2018
  • Research & Ideas

Cut Salaries or Cut People? The Best Way to Survive a Downturn

inbound call center, working in six divisions selling different digital services, such as cable TV packages, cellular phone plans, and internet connectivity services. The researchers learned of an impending compensation cut in one... View Details
Keywords: by Rachel Layne
  • Research Summary

Overview

ECONOMICS OF THE ADVERTISING AND MARKETING SERVICEC INDUSTRY

Professor Silk’s recent research has been focused on the economics of the advertising and marketing services industry. He has conducted econometric studies of the effects of scale and scope on the... View Details

  • Web

Winners & Runners-Up | New Venture Competition

disease in China. Charitable Donations Group Social Enterprise Track Runner-Up Raise funds for nonprofits by helping them accept and liquidate real estate transactions. Business Track, 2006 8baorice Tingting Zhong Business Track Winner An View Details

    Alvin E. Roth

    Al Roth is the George Gund Professor of Economics and Business Administration in the Department of Economics at Harvard University, and in the Harvard Business School. His research, teaching, and consulting interests are in game theory, experimental economics, and... View Details

    Keywords: internet; internet; internet; internet; internet; internet
    • 20 Apr 2015
    • Research & Ideas

    The 5 Strategy Rules of Bill Gates, Andy Grove, and Steve Jobs

    would adopt, such as Word, Internet Explorer, and Windows Media Player. Even more importantly, such platforms would allow creative developers outside your organization to add their unique value. Grove faced a crucial decision regarding... View Details
    Keywords: by Michael Blanding; Computer
    • 13 May 2024
    • Research & Ideas

    Picture This: Why Online Image Searches Drive Purchases

    In a visual world, most online retailers still rely on consumers to define and enter their own search keywords. But using images to help shoppers sharpen their queries could push them to buy more, spend more, and feel happier about their purchases. “For a long time,... View Details
    Keywords: by Rachel Layne; Information Technology; Technology; Consumer Products; Retail
    • 20 Aug 2020
    • Book

    From the Plow to the Pill: How Technology Shapes Our Lives

    For centuries, the creation of innovative technology—from steam engines and automobiles to computers and smartphones—has dramatically changed the nature of our work. Less deeply understood has been the impact of technology on the inner currents of our personal lives,... View Details
    Keywords: by Dina Gerdeman
    • Web

    Past Issues - Alumni

    Jenrette Q & A: Gustavo Herrero Executive Director, HBS Latin American Research Center Complete Table of Contents April 2000 Getting the Message How the Internet is Changing Advertising A Place in the Sun The Business and Pleasure of... View Details
    • 10 Feb 2021
    • Research & Ideas

    Has #MeToo Changed How Hollywood Hires?

    whether this social movement impacted the hiring of female talent, Luo and Zhang focused on new movie projects set up from January 2014 to September 2019 using Done Deal Pro, a database that tracks script deals. They also used information from the View Details
    Keywords: by Rachel Layne; Media & Broadcasting
    • February 2001 (Revised February 2018)
    • Case

    The iPremier Company (A): Distributed Denial of Service Attack

    By: Robert D. Austin, Larry Leibrock and Alan Murray
    Describes a new CIO trying to manage a denial of service (DOS) attack against his e-retailing business. The attack and its aftermath provide students an opportunity to discuss the business issues that are interwoven with computer security issues. View Details
    Keywords: Safety; Internet and the Web; Applications and Software; Retail Industry
    Related
    • 22 Apr 2019
    • Research & Ideas

    Why Salespeople Struggle at Leading

    times what they spend on online advertising. Sources: SBI Magazine, “The World’s Largest Sales Forces”; Selling Power, “500 Largest Sales Forces 2018”; Interactive Advertising Bureau, “IAB Internet Advertising Revenue Report 2017.” The... View Details
    Keywords: by Dina Gerdeman