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  • September 1992
  • Case

Kodak Business Imaging Systems Division

By: Marie-Therese M. Flaherty and Steven C. Wheelwright
Describes Kodak's decision regarding a manufacturing site for some of its products. Compares several types of products (with different cost structures) and several worldwide locations (with different characteristics). Provides a framework (model) for comparing and... View Details
Keywords: Framework; Production; Product; Global Range; Supply Chain Management; Factories, Labs, and Plants; Electronics Industry
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  • September 1998 (Revised December 1998)
  • Case

Palm Computing: The Pilot Organizer

Palm Computing appears to be the first to have gotten it "right" in the PDA (personal digital assistant) market. Palm Computing has designed a radically new product which will appeal to certain market segments. However, it is unclear how Palm Computing will fare... View Details
Keywords: Technological Innovation; Competition; Product Launch; Electronics Industry
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  • October 1990 (Revised July 1991)
  • Case

Zenith: Marketing Research for High Definition Television (HDTV)

Managers at Zenith must decide what marketing research, if any, needs to be done now in order to assess market potential and consumer preference for a technological innovation, high definition television (HDTV) that is yet to be introduced. The case describes various... View Details
Keywords: Technological Innovation; Research; Marketing; Television Entertainment; Electronics Industry
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  • May 1987 (Revised May 1989)
  • Case

Westinghouse Electric Corp. (B): Control House

By: Frank V. Cespedes
Keywords: Electronics Industry
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  • January 1992
  • Teaching Note

GE: Preparing for the 1990s TN

By: Francis Aguilar
Teaching Note for (9-390-091). View Details
Keywords: Electronics Industry
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  • February 1985 (Revised January 1989)
  • Teaching Note

Universal Robotics Corp., Teaching Note

By: Howard H. Stevenson and Michael J. Roberts
Teaching Note for (9-383-075). View Details
Keywords: Electronics Industry
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  • Profile

Patrick Akl

Growing up in Lebanon, Patrick Akl lived with a fascination for consumer electronics – and with the ever-present fear of war. “We often had to sleep in an underground bunker,” Patrick says. “And the conflict caused setbacks in my father’s... View Details
  • 01 Oct 2001
  • News

Barbara Bry: Business is Blooming

Proflowers, there are no warehouses and no network of retail florists. Orders are transmitted electronically to growers, who cut, pack, and ship, usually within 24 hours. This supply-chain compression allows Proflowers to offer a unique... View Details
Keywords: Thomas Frick; Arts, Entertainment

    Jerry Yang

    Yang and fellow Stanford University doctoral student, David Filo, created the precursor to Yahoo! to aid them in their use of the burgeoning world wide web. What began as a simple hobby eventually turned into one of the few success stories of the nineties Internet... View Details
    Keywords: Computers & Electronics

      Uncas A. Whitaker

      Whitaker built the world’s largest manufacturer of electrical devices and connectors. His company was instrumental in the development of miniature components and advanced computer technologies which have been incorporated into literally thousands of business operations... View Details
      Keywords: Computers & Electronics

        Walter H. Wheeler, Jr.

        Wheeler served as CEO or Chairman of Pitney-Bowes for over three decades. Under his leadership, Pitney-Bowes grew from a regional postage meter manufacturer generating $3 million in revenues to a $300 million diversified direct mail machinery operation. He presided... View Details
        Keywords: Computers & Electronics

          J. Basil Ward

          Ward presided over a period of dramatic growth and development for Addressograph. Through careful acquisitions and targeted investments, he enabled the company to stay at the forefront of the printing and typesetting industry. Under his leadership, the company’s... View Details
          Keywords: Computers & Electronics

            James G. Treybig

            Treybig was a pioneer in the early days of computer development. In 1976, his company introduced the first fail-safe, no fault minicomputer at a time when system failures and breakdowns were commonplace. By stringing together a series of computers in tandem, clients... View Details
            Keywords: Computers & Electronics

              Joseph Boyer

              Boyer helped William S. Burroughs develop the adding machine and was the inventor of the first successful pneumatic hammer. In 1900, Boyer moved the Burroughs Adding Machine Company to Detroit. By 1930, at the time of Boyer's death, Burroughs Adding Machine Company was... View Details
              Keywords: Computers & Electronics

                John R. Sculley

                Leaving his position as CEO of Pepsi-Cola, Sculley’s first task as head of Apple involved cutting costs and cutting people, most notably, Apple’s founder and symbol, Steven Jobs. Though the firing of Jobs was difficult for many to digest, Sculley’s rehabilitation plans... View Details
                Keywords: Computers & Electronics

                  Enos M. Barton

                  In 1872, Barton co-founded Western Electric Manufacturing Company. In 1881, the company was reorganized as the Western Electric Company and licensed under the Bell patents to manufacture instruments for AT&T. Barton oversaw the international expansion of Western... View Details
                  Keywords: Computers & Electronics

                    William H. Gates III

                    In 1980, Gates signed a contract with IBM to develop an operating system for their new personal computer. Gates retained the rights to his operating system, MS-DOS, and struck deals with nearly all other manufacturers of personal computers, who felt their computers had... View Details
                    Keywords: Computers & Electronics

                      Paul V. Galvin

                      Creating the Motorola car radio, Galvin emerged as the premier producer of car radios in the 1930s. Galvin also invented the walkie-talkie, producing some 40,000 during World War II. In 1947, Galvin introduced the first practical television set under $200, helping... View Details
                      Keywords: Computers & Electronics

                        Lawrence J. Ellison

                        Ellison founded the second largest software company in the world – building the first commercially viable relational database. Oracle applications power more business-to-business and administrative systems than any other software provider. Through his company, Ellison... View Details
                        Keywords: Computers & Electronics

                          Richard J. Egan

                          Egan co-founded EMC and built it into the world’s largest independent manufacturer of memory storage devices. Between 1979 and 1986, EMC’s revenues doubled each year catapulting it into the Fortune 500 in less than 10 years. View Details
                          Keywords: Computers & Electronics