customer engagement - Publications - Faculty & Research

31 Jan 2012
First Look

First Look: Jan. 31

literacy may slow adoption of these products. This article reports on a field experiment that offered an innovative new financial product, rainfall insurance, to 600 small-scale farmers in India. A customized financial literacy and... View Details

Keywords: Sean Silverthorne & Carmen Nobel

24 Sep 2020
News

The Race for a Vaccine

was hampered by a lack of test subjects; on the investor side, there was no longer a ready customer base for a SARS vaccine. None ever came to market. In the early days of January 2020, before anyone fully understood how widespread the... View Details

Keywords: April White; COVID-19; Scientific Research and Development Services

30 May 2000
Research & Ideas

Market Makers Bid for Success

site, where only their stuff appears. But we also propagate Dell's listings through to MSN auctions, so people can bid on them from within MSN. Sahlman: My sense is that many of the people who are engaged in e-commerce ventures are not... View Details

Keywords: by Staff; Web Services; Technology

Web

Courses by Faculty - Course Catalog

General Management, Business, Government & the International Economy Spring 2025 Q3 1.5 Livia Alfonsi Negotiation Negotiation, Organizations & Markets Spring 2025 Q3Q4 3.0 Dwight Angelini Real Estate Investing Finance Spring 2025 Q3 1.5 Eva Ascarza Managing View Details

01 Feb 2011
First Look

First Look: Feb. 1

the conditions to thrive tomorrow. We argue that organizational sustainability depends on attending to strategic paradox, engaging contradictory yet interrelated strategies simultaneously. Drawing on our research and the work of others,... View Details

18 Sep 2018
First Look

New Research and Ideas, September 18, 2018

under-provision of innovation. Firms have clear incentives to engage in strategic behavior because policymakers use market outcomes as a benchmark in designing regulation. This study examines a unique energy efficiency standard for... View Details

Keywords: Dina Gerdeman

12 Jul 2021
News

Alumni Confront the COVID-19 Crisis

Anomalie, a custom wedding dress company, Leslie Voorhees and Calley Means (both MBA 2015) have connections to manufacturers in China as well as to people on the front lines of the COVID-19 pandemic. They decided to use their network to... View Details

Publications