Publications

October 2000 (Revised October 2000)
Case

3PLex.com

By: Myra M. Hart and Judith Marie Dror

A start-up team is faced with the challenge of building a senior management team with relevant industry experience. The marriage of e-commerce and the transportation logistics industry creates unusual problems in blending "old economy" employees and employee practices... View Details

Keywords: Management Teams; Executive Compensation; Employee Stock Ownership Plan; Organizational Culture; Corporate Entrepreneurship; Technology Adoption; Transportation Industry

September 2009 (Revised November 2021)
Case

OnStar: Not Your Father's General Motors

By: Clayton M. Christensen

After two years of less than stellar performance resulting in sales well below plan, senior management at General Motors (GM) mobile telecommunications service start-up, OnStar, recognized that without a substantial change in their strategy, support for the venture... View Details

Keywords: Change Management; Decision Choices and Conditions; Growth and Development Strategy; Corporate Strategy; Technology; Risk and Uncertainty; Joint Ventures; Corporate Entrepreneurship; Product Positioning; Risk Management; Auto Industry; Telecommunications Industry

01 Jun 2022
News

3-Minute Briefing: Earl “Butch” Graves Jr. (MBA 1988)

making public information more public. A big part of my job is to hold corporate America accountable to ensure DEI is more than a sideshow or a check-the-box commitment. Our goal is to help and assist, not to embarrass. I’m looking for a... View Details

Keywords: Julia Hanna

11 Dec 2007
First Look

First Look: December 11, 2007

Publication:Northampton, Mass.: Edward Elgar, Inc., 2007 Abstract This set of insightful papers demonstrates the importance of historical perspectives in the study of entrepreneurship. By exploring the role of entrepreneurship in the... View Details

Keywords: Martha Lagace

October 2018
Supplement

Zenefits Board of Directors (B)

By: Lynn S. Paine and Will Hurwitz

Supplements the (A) case. View Details

Keywords: Ethics; Business Model; Corporate Accountability; Governing and Advisory Boards; Corporate Governance; Crisis Management; Entrepreneurship; Human Resources; Leadership; Risk Management; Venture Capital; Technology Industry; Telecommunications Industry; Information Technology Industry; United States; California

Web

Online Entrepreneurial Marketing Course | HBS Online

This course is part of the Entrepreneurship & Innovation and Marketing track. Introduction to Entrepreneurial Marketing ENROLL NOW No application needed for our certificate programs. Start your journey today! Entrepreneurial Marketing... View Details

December 1999
Case

Sun Microsystems, Inc. (A1): "Dot-comming" the World: Philip Nenon on a Billion Dollar Bet

By: Rosabeth M. Kanter and Jane Roessner

A group at Sun Microsystems, Inc. proposed that a recent acquisition that made fault-tolerant computers for telecommunications was a major opportunity for Sun. If the board provided funding to expand the acquisition's portfolio of products and make them part of the... View Details

Keywords: Acquisition; Corporate Entrepreneurship; Governing and Advisory Boards; Motivation and Incentives; Expansion; Technology Industry

01 Dec 2011
News

Knowing the Score

campaign—still one of the most creative promotions any network has ever produced about itself—and the methodology behind it. ESPN has had many corporate owners over the years, and the famous edict of Watergate’s “Deep Throat” to “follow... View Details

Keywords: James Andrew Miller; Organizational Behavior; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

19 May 2015
News

Getting Ready for Success

social entrepreneurial skills to a corporate board that wants a unique perspective. “I would love to see the day where we don’t have to talk about achievement gap, technical divide, or schools-to-prisons pipelines, because they don’t... View Details

Keywords: Jill Radsken; Educational Services

February 2003 (Revised January 2004)
Case

International Steel Group

By: Paul W. Marshall and Todd H Thedinga

Profiles veteran investor Wilbur L. Ross, Jr.'s plan to turn around the aging steel assets of LTV, formerly America's second largest integrated steel producer. Purchasing several key assets from LTV under Section 363 of the Bankruptcy Code, Ross is able to acquire the... View Details

Keywords: Corporate Entrepreneurship; Strategic Planning; Lawfulness; Labor Unions; Organizational Culture; Agreements and Arrangements; Global Strategy; Assets; Steel Industry; United States

March 1997 (Revised March 1997)
Case

Business Teams at Rubbermaid, Inc.

By: Teresa M. Amabile and Dean Whitney

Rubbermaid, a consumer-products company widely praised for its innovation, has instituted a company-wide experiment to stimulate innovation even further. The experiment consists of creating small cross-functional business teams within each division, with each team... View Details

Keywords: Organizational Change and Adaptation; Innovation Strategy; Groups and Teams; Innovation and Management; Corporate Entrepreneurship; Consumer Products Industry; United States

19 Oct 2011
News

A Good Look

executive roles at Kemin since joining the company in early 2006. Most recently, as corporate vice president, she managed marketing, sales, IT, operations, and HR. She honed in on personal care in 2010, as consumer demand for natural... View Details

Keywords: Health and Personal Care Stores; Retail Trade

June 2010 (Revised September 2010)
Case

Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission

By: Lynda M. Applegate and Gabriele Piccoli

Atlantis Paradise Island adopted a new vision and mission to provide its guests and employees an enhanced brand experience. The dilemma Atlantis faced was how to integrate the new vision and mission into all the brand touch points in order to improve customer... View Details

Keywords: Change Management; Customer Satisfaction; Corporate Entrepreneurship; Employee Relationship Management; Brands and Branding; Service Delivery; Mission and Purpose; Performance Improvement; Accommodations Industry