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All HBS Web
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- Faculty Publications (1,083)
brands →
- February 2001
- Case
BarnesandNoble.com (C)
By: Jeffrey F. Rayport, Dickson Louie and William A. Sahlman
At the end of 1999, Steve Riggio, the vice chairman and acting CEO of barnesandnoble.com, wonders what his company should do next against Amazon.com, the online retailer who is the leading online book seller in the United States. While barnesandnoble.com has been...
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Keywords:
Competitive Strategy;
Competitive Advantage;
Internet and the Web;
Diversification;
Brands and Branding;
Retail Industry
Rayport, Jeffrey F., Dickson Louie, and William A. Sahlman. "BarnesandNoble.com (C)." Harvard Business School Case 901-024, February 2001.
- December 2000
- Background Note
Online Retailers
By: Thomas R. Eisenmann and Alastair Brown
Describes online retailers, companies that use the Internet to sell physical goods. Defines online retailers and describes different ways to categorize them. Explores their economic model and value proposition for consumers in comparison with offline retailers. Next,...
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Eisenmann, Thomas R., and Alastair Brown. "Online Retailers." Harvard Business School Background Note 801-306, December 2000.
- November 2000
- Case
Dean Foods
By: Ray A. Goldberg, David E. Bell, Ann Leamon and Kim Slack
After 50 years of successful growth, mostly by acquisition, Dean Foods, the nation's second-largest dairy processor, has established a division to develop and market branded products nationally. Can a $4 billion company rely on a $300 million growth vehicle? Is this...
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Keywords:
Mergers and Acquisitions;
Business Divisions;
Transition;
Food;
Goods and Commodities;
Brands and Branding;
Product Launch;
Product Positioning;
Product Development;
Value Creation;
Food and Beverage Industry;
Retail Industry
Goldberg, Ray A., David E. Bell, Ann Leamon, and Kim Slack. "Dean Foods." Harvard Business School Case 901-007, November 2000.
- November 2000 (Revised July 2001)
- Case
Intuit QuickBooks
By: Rajiv Lal and Punima P Kochikar
Internet QuickBooks, a successful product with a strong brand and an 85% share of retail sales, was faced with the challenge of meeting market growth expectations in a mature, slowing market segment. Generating recurring revenues by providing value-added online...
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Keywords:
Budgets and Budgeting;
Decisions;
Growth and Development;
Brands and Branding;
Market Participation;
Problems and Challenges;
Internet and the Web;
Value;
Web Services Industry
Lal, Rajiv, and Punima P Kochikar. "Intuit QuickBooks." Harvard Business School Case 501-054, November 2000. (Revised July 2001.)
- November 2000 (Revised November 2005)
- Case
Tellme Networks, Inc.
By: Thomas R. Eisenmann and Nicole Tempest
Tellme, an early-stage, venture-backed company based in Silicon Valley, leverages speech-recognition technologies to provide: 1) a "voice portal" with news and other information accessible through any telephone, and 2) turnkey application development and hosting...
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Keywords:
Entrepreneurship;
Digital Platforms;
Business Conglomerates;
Business Startups;
Internet and the Web;
Venture Capital;
Technology Adoption;
Internet and the Web;
Brands and Branding;
Information Technology;
Telecommunications Industry;
Technology Industry
Eisenmann, Thomas R., and Nicole Tempest. "Tellme Networks, Inc." Harvard Business School Case 801-319, November 2000. (Revised November 2005.)
- October 30, 2000
- Article
Building a Powerful Prestige Brand
By: Nancy F. Koehn
Keywords:
Brands and Branding
Koehn, Nancy F. "Building a Powerful Prestige Brand." Harvard Business School Working Knowledge (October 30, 2000).
- October 2000 (Revised November 2001)
- Case
Garage.com (A)
By: Dorothy A. Leonard and Elizabeth Kind
Silicon Valley's Garage.com matches venture capital and corporate angel investors with high-tech start-ups that are looking for early stage funding. As a Web-based service, Garage.com fields inquiries from entrepreneurs and investors around the world, and is eager to...
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Keywords:
Business Startups;
Corporate Strategy;
Business Growth and Maturation;
Venture Capital;
Investment;
Internet and the Web;
Expansion;
Operations;
Corporate Entrepreneurship;
Global Strategy;
Technological Innovation;
Brands and Branding;
Information Technology Industry
Leonard, Dorothy A., and Elizabeth Kind. "Garage.com (A)." Harvard Business School Case 601-064, October 2000. (Revised November 2001.)
- October 2000 (Revised November 2005)
- Case
Hilton HHonors Worldwide: Loyalty Wars
By: John A. Deighton and Stowe Shoemaker
Hilton Hotels regards the frequent guest program as the industry's most important marketing tool, directing marketing efforts at the heavy user. What is Hilton to do then, when a competitor ups the ante? This case illustrates the economics of frequency marketing in...
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Keywords:
Customer Relationship Management;
Decision Choices and Conditions;
Brands and Branding;
Competitive Strategy;
Accommodations Industry
Deighton, John A., and Stowe Shoemaker. "Hilton HHonors Worldwide: Loyalty Wars." Harvard Business School Case 501-010, October 2000. (Revised November 2005.) (request a courtesy copy.)
- October 2000
- Case
Procter & Gamble Italy: The Pringles Launch (A)
By: Roy D. Shapiro
Procter & Gamble's (P&G) Pringles potato chips have been a very successful brand. This case reviews the development and first launch in the United States, then in markets around the world. Italy is one of the last countries where Pringles will be launched. Should P&G...
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Keywords:
Globalized Markets and Industries;
Brands and Branding;
Marketing Strategy;
Product Launch;
Emerging Markets;
Product Development;
Adoption;
Value Creation;
Pharmaceutical Industry;
United States
Shapiro, Roy D. "Procter & Gamble Italy: The Pringles Launch (A)." Harvard Business School Case 601-070, October 2000.
- September 2000 (Revised May 2001)
- Case
Gucci Group N.V. (A)
By: David B. Yoffie and Mary Kwak
Examines the turnaround of Gucci and its transition from a single brand to a multi-brand company. A rewritten version of an earlier case.
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Keywords:
Growth and Development Strategy;
Management Practices and Processes;
Competitive Strategy;
Competitive Advantage;
Corporate Strategy;
Diversification;
Expansion;
Apparel and Accessories Industry
Yoffie, David B., and Mary Kwak. "Gucci Group N.V. (A)." Harvard Business School Case 701-037, September 2000. (Revised May 2001.)
- September 2000
- Case
Guru.com
By: Rajiv Lal and Ann Leamon
An online resource for independent professionals must create a marketing plan to build brand awareness. Along with the tone and message of the ads, the executives must choose from several different treatments and media, keeping within their budget.
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Lal, Rajiv, and Ann Leamon. "Guru.com." Harvard Business School Case 501-005, September 2000.
- September 2000
- Case
Intellectual Property Exchange (A), The
By: Lynda M. Applegate and Gavin Clarkson
As the marketplace for intellectual assets explodes, the mechanisms for liquidity and exchange have not kept pace. Bryan Benoit, partner at PricewaterhouseCoopers (PwC), believes that he has a solution. Working initially with a shoestring development budget, he has...
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Keywords:
Global Strategy;
Intellectual Property;
Knowledge Management;
Brands and Branding;
Problems and Challenges;
Networks;
Internet
Applegate, Lynda M., and Gavin Clarkson. "Intellectual Property Exchange (A), The." Harvard Business School Case 801-176, September 2000.
- August 2000
- Case
Monster.com
Jeff Taylor, founder and CEO of Monster.com, ponders how his online site, the leading career site on the web, can continue its dominance (60% share in 1999) and growth on the Internet. Monster.com had just launched a nationwide branding campaign on television and...
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Rayport, Jeffrey F., and Dickson Louie. "Monster.com." Harvard Business School Case 801-145, August 2000.
- August 2000
- Article
Building Store Loyalty Through Store Brands
By: Marcel Corstjens and R. Lal
Corstjens, Marcel, and R. Lal. "Building Store Loyalty Through Store Brands." Journal of Marketing Research (JMR) 37, no. 3 (August 2000): 281–291.
- July 2000 (Revised October 2000)
- Case
Petstore.com
Petstore.com is one of four contenders for leadership in the highly competitive online pet supply business. Petstore.com faces decisions regarding potential merger partners and how to brand its service within the website managed by its ultimate merger partner,...
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Keywords:
Competition;
Internet and the Web;
Mergers and Acquisitions;
Partners and Partnerships;
Internet and the Web;
Brands and Branding;
Marketing Strategy;
Retail Industry
Eisenmann, Thomas R. "Petstore.com." Harvard Business School Case 801-044, July 2000. (Revised October 2000.)
- June 2000
- Case
Rebirth of the Swiss Watch Industry, 1980-1992 (A)
By: Michael L. Tushman and Daniel Radov
The Swiss watch industry has been devastated by new entrants from Asia in the low- and mid-priced watch segments. Japanese and Hong Kong firms have used quartz technology to lower costs dramatically. Nicolas Hayek, president of a Swiss consulting firm, is asked to help...
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Keywords:
Information Technology;
Product Development;
Organizational Structure;
Change Management;
Alignment;
Product Positioning;
Brands and Branding;
Management Teams;
Apparel and Accessories Industry;
Consumer Products Industry;
Switzerland
Tushman, Michael L., and Daniel Radov. "Rebirth of the Swiss Watch Industry, 1980-1992 (A)." Harvard Business School Case 400-087, June 2000.
- May 2000
- Case
To Trim or Not to Trim: That Is the Question
By: Srikant M. Datar
Should Novartis drop 20% of its global pharmaceutical product brands that account for only 3% of its pharmaceutical revenues?
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Keywords:
Business Earnings;
Cost vs Benefits;
Business Strategy;
Investment Return;
Problems and Challenges;
Pharmaceutical Industry
Datar, Srikant M. "To Trim or Not to Trim: That Is the Question." Harvard Business School Case 100-105, May 2000.
- May 2000
- Supplement
Launching the BMW Z3 Roadster
By: Robert J. Dolan and Susan M. Fournier
Contains two BMW Z3 television commercials used at launch, a Jay Leno Tonight Show segment, a Bryant Gumbel Today Show segment, Central Park PR event coverage, and Go: An American Road Story (promotional video from BMW).
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Keywords:
Marketing Communications;
Marketing Strategy;
Brands and Branding;
Product Launch;
Product Positioning;
Auto Industry
Dolan, Robert J., and Susan M. Fournier. "Launching the BMW Z3 Roadster." Harvard Business School Video Supplement 500-502, May 2000.
- February 2000 (Revised August 2000)
- Case
Priceline WebHouse Club
By: Thomas R. Eisenmann and Jon K Rust
Priceline empowered consumers to "name their own price" for airline tickets and hotel rooms; then it shopped these offers to marketers. Priceline's founder Jay Walker described the resulting transactions as a new ecosystem, that helped consumers realize lower prices...
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Keywords:
Business Model;
Strategy;
Disruptive Innovation;
Internet and the Web;
Entrepreneurship;
Retail Industry
Eisenmann, Thomas R., and Jon K Rust. "Priceline WebHouse Club." Harvard Business School Case 800-287, February 2000. (Revised August 2000.)
- February 2000 (Revised December 2000)
- Case
Coca-Cola's New Vending Machine (A): Pricing To Capture Value, or Not?
By: Charles King III and Das Narayandas
Chairman and CEO M. Douglas Ivester stumbles when he tells a Brazilian newsmagazine about a new Coke vending machine that can automatically raise prices in hot weather. Reaction around the world is swift and negative.
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Keywords:
Price;
Strategy;
Brands and Branding;
Marketing Strategy;
Product Development;
Global Range;
Public Opinion;
Value Creation
King, Charles, III, and Das Narayandas. "Coca-Cola's New Vending Machine (A): Pricing To Capture Value, or Not?" Harvard Business School Case 500-068, February 2000. (Revised December 2000.)