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All HBS Web
(2,138)
- People (13)
- News (413)
- Research (1,275)
- Events (1)
- Multimedia (5)
- Faculty Publications (794)
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- 19 Jun 2012
- First Look
First Look: June 19
management team wants to target a younger demographic and has revamped its fall product line to offer more fashionable styles to appeal to younger women. But, repositioning the brand has proven to be harder...
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Sean Silverthorne
- 15 Jan 2013
- First Look
First Look: January 15
key problem for organization design will be the management of distributed innovation in such dynamic ecosystems. Specifically, how should diverse entities be integrated into a coherent network that generates goods in the present and new...
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Sean Silverthorne
- 11 Jul 2006
- First Look
First Look: July 11, 2006
the following century. Firms employed marketing and marketing strategies to diffuse products and brands internationally despite business, economic, and cultural obstacles to globalization. The process was difficult and complex. The...
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Sean Silverthorne
- 29 Jan 2013
- First Look
First Look: Jan. 29
different non-work identity management strategies-namely assenting to, complying with, resisting, or inverting the pressures-and delineate the consequences of these strategies for people and their organizations/occupations. Expected Firm...
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Sean Silverthorne
- 02 Aug 2011
- First Look
First Look: August 2
pharmaceutical and skin care company. During World War I the expropriation of its brands and trademarks revealed its vulnerability to political risk. Following the advent of the Nazi regime in 1933, the largely Jewish owned and View Details
Keywords:
Sean Silverthorne
- 05 Sep 2006
- Research & Ideas
HBS Cases: Porsche’s Risky Roll on an SUV
turnaround—form the basis for a terrific debate on the importance of brand and location, according to Jeffrey Fear, an associate professor, and Carin-Isabel Knoop, executive director of the HBS Global Research Group. The two resulting...
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- 19 Jul 2016
- First Look
July 19, 2016
Management Review The Real Lessons From Kodak's Decline By: Shih, Willy C. Abstract—Eastman Kodak is often mischaracterized as a company whose managers didn't recognize soon enough that digital technology...
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Sean Silverthorne
- January 2009 (Revised June 2010)
- Case
Cisco Systems (2001): Building and Sustaining a Customer-Centric Culture
By: Ranjay Gulati
Customer centricity has been an important part of the culture at Cisco Systems since its inception. While part of this is attributable to values put in place by the founders and retained by subsequent management, it is also closely interwoven with its organizational...
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Keywords:
Customer Satisfaction;
Organizational Design;
Organizational Structure;
Organizational Change and Adaptation;
Change Management;
Organizational Culture;
Research and Development;
Job Cuts and Outsourcing;
Employees;
Brands and Branding;
Customer Relationship Management;
Business Units
Gulati, Ranjay. "Cisco Systems (2001): Building and Sustaining a Customer-Centric Culture." Harvard Business School Case 409-061, January 2009. (Revised June 2010.)
- 22 Dec 2009
- First Look
First Look: Dec. 22
to popular expectations, corporate headquarters in the U.S. are about twice the size of European counterparts. Headquarters there exert a higher level of functional influence and have larger staffs in certain key areas, such as IT and R&D. U.S. View Details
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Martha Lagace
- 08 Nov 2016
- First Look
November 8, 2016
of 1906 further assisted the management of product color in the food business by regulating and endorsing the industry's color control practices. By 1938, food dyes had achieved such widespread use, and had raised such public concern,...
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Sean Silverthorne
- 30 Apr 2001
- Research & Ideas
Big Companies, Big Opportunities—Big Questions
Domingo, managing director of O&V Associates, said established Latin American companies face a situation in which their markets are no longer protected by national interests and suddenly face competition on all sides. Andres Obregon...
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by Julie Jette
- 16 Feb 2004
- Research & Ideas
Marketing Wine to the World
addition, the supermarkets offer private label wines in Europe, while they generally do not in the United States. (The exception is Wal-Mart, which recently introduced a private label wine through an alliance with E&J Gallo.) The View Details
- 02 Jun 2003
- Research & Ideas
Why Have Marketers Ignored America’s Man-of-Action Hero?
Douglas B. Holt says brand managers have little appreciation for how myths in American culture can be used to create "extraordinary" brand-building opportunities. In this e-mail interview, Holt...
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by Manda Salls
- 27 Sep 2011
- First Look
First Look: September 27
demonstrates that SFP always enables truth to speak to power safely, and in a majority of cases enables senior teams to transform silent barriers into strengths, realign their organization's design and strategic management process with...
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Sean Silverthorne
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
Q: Why is it so effective? A: A wide range of factors explains its success. For one, strong brands and high production values matter. Scale also brings marketing advantages: It is relatively cost-efficient to advertise those tent-pole...
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- 06 Mar 2012
- First Look
First Look: March 6
century. It focuses especially on Beiersdorf, a pharmaceutical and skin care company in Germany. During World War I, the expropriation of its brands and trademarks revealed its vulnerability to political risk. Following the advent of the...
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Sean Silverthorne
- 21 Jun 2011
- First Look
First Look: June 21
their willingness to pay for two product characteristics and marginal costs are increasing with the quality level chosen on each attribute. We show that while firms seek to manage competition through product positioning, their...
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Sean Silverthorne
- 12 Jun 2012
- First Look
First Look: June 12
management practices and the company's stockholders, who were more likely to hold stock for short periods of time compared to other stocks. Read the article: http://hbr.org/2012/06/short-termism-dont-blame-investors/ar/1 Leadership Is a...
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Sean Silverthorne
- December 2018
- Case
The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize
By: Stephen A. Greyser and Mats Urde
This case focuses on the potential for “reputational contagion” to the Nobel Prize from a scandal affecting one of its independent network member entities, the Swedish Academy. The latter is responsible for selecting the Nobel Prize in Literature, by appointment of...
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Greyser, Stephen A., and Mats Urde. "The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize." Harvard Business School Case 919-409, December 2018.
- April 2004
- Case
Marks & Spencer: The Phoenix Rises - A Multimedia Case Study
By: Joseph L. Bower
Enables students to interactively research the steps Marks & Spencer's top executives took to restore prosperity and explore in depth the major issues remaining. The perspective is that of Luc Vandevelde, who arrived at the venerable U.K. retailer in 2001, and that of...
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Keywords:
Brands and Branding;
Corporate Strategy;
Management Teams;
Retail Industry;
United Kingdom
Bower, Joseph L. "Marks & Spencer: The Phoenix Rises - A Multimedia Case Study." Harvard Business School Multimedia/Video Case 304-034, April 2004.