Publications
Publications
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- All HBS Web
(11,146)
- Faculty Publications (2,968)
- August 2019
- Article
When and How to Diversify—A Multicategory Utility Model for Personalized Content Recommendation
By: Yicheng Song, Nachiketa Sahoo and Elie Ofek
Sometimes we desire change, a break from the same or an opportunity to fulfill different aspects of our needs. Noting that consumers seek variety, several approaches have been developed to diversify items recommended by personalized recommender systems. However,... View Details
- July 2019
- Case
LaCroix Sparkling Water
By: Tomomichi Amano, Das Narayandas and Kerry Herman
Launched in 1981 as an “all occasion” sparkling water brand, LaCroix Sparkling Water has had a number of ups and downs as a brand. After being purchased by National Beverage in 1996, the brand was re-positioned as a new, colorful, fun alternative to the other sparkling... View Details
- July 2019
- Case
LaCroix Sparkling Water (Abridged)
By: Tomomichi Amano, Das Narayandas and Kerry Herman
Launched in 1981 as an “all occasion” sparkling water brand, LaCroix Sparkling Water has had a number of ups and downs as a brand. After being purchased by National Beverage in 1996, the brand was repositioned as a new, colorful, fun alternative to the other sparkling... View Details
- July 2019 (Revised November 2022)
- Case
Momofuku Ando and the Globalization of Noodles
By: Geoffrey Jones and Megumi Takada
This case examines the entrepreneurial career of Momofuku Ando, the Taiwanese-born Japanese entrepreneur who pioneered instant boodles with his Chicken Ramen (1958) and Cup Noodle (1971) products. It begins by reviewing his many previous unsuccessful ventures,... View Details
- July 2019
- Case
Autonomous Vehicles: Smooth or Bumpy Ride Ahead?
By: Elie Ofek and Akhil Waghmare
In early 2019, transportation was set to undergo a major transformation with the advent of autonomous vehicles (AVs), also referred to as driverless cars, which were nearing completion from an R&D and testing phase. Yet many questions remained open regarding exactly... View Details
- July–August 2019
- Article
Coupling Labor Codes of Conduct and Supplier Labor Practices: The Role of Internal Structural Conditions
By: Yanhua Bird, Jodi L. Short and Michael W. Toffel
Exploitive working conditions have spurred companies to pressure their suppliers to adopt labor codes of conduct and to conform their labor practices to the standards set forth in those codes. Yet little is known about whether organizational structures such as codes... View Details
- July–August 2019
- Article
The Soul of a Startup
By: Ranjay Gulati
There’s an essential, intangible something in start-ups—an energy, a soul. It inspires enthusiasm and fosters a sense of deep connection and mutual purpose. While this spirit persists, engagement is high and businesses keep their edge.
But all too often,... View Details
But all too often,... View Details
- July 2019
- Article
Using Behavioral Science to Inform the Design of Sugary Drink Portion Limit Policies: Reply to Wilson and Stolarz-Fantino (2018)
By: Leslie John, Grant E. Donnelly and Christina A. Roberto
In their commentary, Wilson & Stolarz-Fantino argue that specific design features of our research mean that it cannot have policy implications and that researchers “need to consider profit maximization in menu design or studies are likely to suggest ill-informed... View Details
- 2019
- Working Paper
Veil-of-Ignorance Reasoning Favors the Greater Good
By: Karen Huang, Joshua D. Greene and Max Bazerman
The “veil of ignorance” is a moral reasoning device designed to promote impartial decision-making by denying decision-makers access to potentially biasing information about who will benefit most or least from the available options. Veil-of-ignorance reasoning was... View Details
- June 26, 2019
- Article
The Biggest Mistakes Companies Make With Corporate Social Responsibility
There’s almost nothing worse for the corporate ego than thinking that you’re doing good and should be appreciated for it, only to find that you’re pilloried instead. The public doesn’t believe you, the community doesn’t want you, and your own employees won’t defend... View Details
- June 2019
- Article
Brokers vs. Retail Investors: Conflicting Interests and Dominated Products
By: Mark Egan
I study how brokers distort household investment decisions. Using a novel convertible bond dataset, I find that consumers often purchase dominated bonds—cheap and expensive versions of otherwise identical bonds coexist in the market. The empirical evidence suggests... View Details
- 2019
- Working Paper
Hidden in Plain Sight: Consumer Responses to Pseudo-Secrets in Marketing
By: Dafna Goor, Anat Keinan, Nir Halevy and Michael I. Norton
- September 2019
- Article
Household Matters: Revisiting the Returns to Capital Among Female Microentrepreneurs
By: Arielle Bernhardt, Erica Field, Rohini Pande and Natalia Rigol
Multiple field experiments report positive financial returns to capital shocks for male and not female microentrepreneurs. But these analyses overlook the fact that female entrepreneurs often reside with male entrepreneurs. Using data from experiments in India, Sri... View Details
- Summer 2019
- Article
The Political Influence of Voters' Interests on SEC Enforcement
By: Jonas Heese
I examine whether political influence as a response to voters’ interest in employment levels is reflected in the enforcement actions of the Securities and Exchange Commission (SEC). I find that large employers are less likely to experience SEC enforcement actions.... View Details
- May 2019 (Revised July 2019)
- Case
Walmart's Workforce of the Future
By: William R. Kerr and Jordan Bach-Lombardo
Faced with intense competition from Amazon, Walmart began a transformation of its operations and workforce in 2015. The goal was to create an omnichannel retail experience for customers that seamlessly joined online and offline shopping. This case explores Walmart's... View Details
- May 2019
- Teaching Note
JUUL and the Vaping Revolution
By: Michael W. Toffel, Trevor Fetter, John Masko and Sarah Mehta
Teaching Note for HBS No. 619-006. View Details
Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Advertising; Advertising Campaigns; Digital Marketing; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Information Technology; Technology Industry; San Francisco
- May 2019 (Revised June 2019)
- Background Note
Responsibilities in the Supply Chain
By: Nien-hê Hsieh
Companies are increasingly called upon to take responsibility for what occurs in their supply chains. One particular area of debate is a company’s responsibility for working conditions in supplier factories. This note provides a framework for managers to grapple with... View Details
- May 2019
- Supplement
Amazon's HQ2 (C): Choices
By: Karen Mills and Jan W. Rivkin
This supplement discusses Amazon’s 2018 decision to split its HQ2 between two locations--Long Island City in New York and National Landing outside Washington, DC—as well as the ensuing response from local politicians and the public. View Details
- May–June 2019
- Article
Your Workforce Is More Adaptable Than You Think
By: Joseph B. Fuller, Manjari Raman, Judith K. Wallenstein and Alice de Chalendar
In 2018 the Project on Managing the Future of Work at HBS teamed up with the BCG Henderson Institute to survey 6,500 business leaders and 11,000 workers about the various forces reshaping the nature of work. The responses revealed a surprising gap: While the executives... View Details