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All HBS Web
(2,426)
- People (1)
- News (1,062)
- Research (1,060)
- Events (3)
- Multimedia (124)
- Faculty Publications (357)
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- 16 Apr 2009
- Conference Presentation
The Cost of Self-Deception
By: Zoe Chance, Michael I. Norton and Dan Ariely
- 23 Aug 2019
- Sharpening Your Skills
Has the Corporate Mission Just Been Disrupted?
state of failure? Michael Porter and Katherine Gehl find a rigged American political system that limits competition and works against the public interest. Green Businesses Are Incredibly Difficult to Make Profitable. Try It AnywayMaking a...
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- 12 Jul 2020
- Book
The Harvard Business School Faculty Summer Reader 2020
policy for presidents from Roosevelt through Nixon. My summer plan is to read Andrew Roberts’ Churchill: Walking with Destiny. For relaxation, I read crime and mystery stories, and have been a long-time fan of Michael Connelly. One...
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by Staff
- 30 May 2007
- Research & Ideas
Health Care Under a Research Microscope
game is supposed to be quality up and cost down. And this is one where that has not happened. And it's been very slow with the quality movement." Professor Regina Herzlinger, who has studied the health care system for three decades,...
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- 10 Dec 2012
- Research & Ideas
Why We Blab Our Intimate Secrets on Facebook
propensity to air dirty laundry on Facebook, John explains. In fact, with so many Facebook members oversharing, it's gotten to the point that people get suspicious when their peers don't overshare. In a recent experiment, John and HBS Associate View Details
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by Carmen Nobel
- October 2006 (Revised August 2007)
- Case
RKS Guitars
By: Elie Ofek, Thomas J. Steenburgh, Michael I. Norton and Kerry Herman
RKS has designed a revolutionary electric guitar and needs to decide how to best market their innovation. The iconic status of existing electric guitars, and the lack of any recent radical innovations in the category, pose challenges in securing consumer adoption. If...
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Keywords:
Innovation and Invention;
Marketing Strategy;
Product Launch;
Consumer Behavior;
Product Design;
Adoption
Ofek, Elie, Thomas J. Steenburgh, Michael I. Norton, and Kerry Herman. "RKS Guitars." Harvard Business School Case 507-003, October 2006. (Revised August 2007.)
- 25 Feb 2014
- First Look
First Look: February 25
Publications August 2013 Social Psychological & Personality Science Matchmaking Promotes Happiness By: Anik, Lalin, and Michael I. Norton Abstract—Four studies document and explore the psychology...
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Sean Silverthorne
- 06 Dec 2011
- First Look
First Look: Dec. 6
case:http://cb.hbsp.harvard.edu/cb/product/712004-PDF-ENG The Pepsi Refresh Project: A Thirst for Change Michael I. Norton and Jill AveryHarvard Business School Case 512-018 In 2010, for the first time in 23...
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Sean Silverthorne
- October 2012
- Article
The Gifts We Keep on Giving: Documenting and Destigmatizing the Regifting Taboo
By: Gabrielle S. Adams, Francis J. Flynn and Michael I. Norton
Five studies investigate whether the practice of "regifting"-a social taboo-is as offensive to givers as regifters assume. Participants who imagined regifting thought that the original givers would be more offended than givers reported feeling, to such an extent that...
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Adams, Gabrielle S., Francis J. Flynn, and Michael I. Norton. "The Gifts We Keep on Giving: Documenting and Destigmatizing the Regifting Taboo." Psychological Science 23, no. 10 (October 2012): 1145–1150.
- Article
The Asymmetric Experience of Positive and Negative Economic Growth: Global Evidence Using Subjective Well-being Data
By: Jan-Emmanuel De Neve, George Ward, Femke De Keulenaer, Bert Van Landeghem, Georgios Kavetsos and Michael I. Norton
Are individuals more sensitive to losses than gains in terms of economic growth? We find that measures of subjective well-being are more than twice as sensitive to negative as compared to positive economic growth. We use Gallup World Poll data from over 150 countries,...
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De Neve, Jan-Emmanuel, George Ward, Femke De Keulenaer, Bert Van Landeghem, Georgios Kavetsos, and Michael I. Norton. "The Asymmetric Experience of Positive and Negative Economic Growth: Global Evidence Using Subjective Well-being Data." Review of Economics and Statistics 100, no. 2 (May 2018): 362–375.
- Article
Unexpected Benefits of Deciding by Mind Wandering
By: Colleen Giblin, Carey K. Morewedge and Michael I. Norton
The mind wanders, even when people are attempting to make complex decisions. We suggest that such mind wandering—allowing one's thoughts to wander until the "correct" choice comes to mind—can positively impact people's feelings about their decisions. We compare...
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Giblin, Colleen, Carey K. Morewedge, and Michael I. Norton. "Unexpected Benefits of Deciding by Mind Wandering." Art. 598. Frontiers in Psychology 4 (September 6, 2013).
- 2014
- Article
Paying It Forward: Generalized Reciprocity and the Limits of Generosity
By: Kurt Gray, Adrian F. Ward and Michael I. Norton
When people are the victims of greed or recipients of generosity, their first impulse is often to pay back that behavior in kind. What happens when people cannot reciprocate, but instead have the chance to be cruel or kind to someone entirely different—to pay it...
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Gray, Kurt, Adrian F. Ward, and Michael I. Norton. "Paying It Forward: Generalized Reciprocity and the Limits of Generosity." Journal of Experimental Psychology: General 143, no. 1 (February 2014): 247–254.
- 04 Apr 2007
- Research & Ideas
The Business of Global Poverty
or sell. Payatas and the orderly, verdant Harvard Business School campus—nearly equals, as it happens, in terms of the acreage they occupy—are separated by a gulf far greater than any measure of miles or statistics. Yet as HBS professor...
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by Garry Emmons
- 29 Jun 2009
- Sharpening Your Skills
Sharpening Your Skills: Leading Change
current crisis, says Professor Michael Beer. Key concepts include: The CEOs in high commitment, high performance (HCHP) organizations are quite different in personality, background, and leadership style. But...
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by Staff
- 2014
- Article
Thought Calibration: How Thinking Just the Right Amount Increases One’s Influence and Appeal
By: Daniella Kupor, Zakary L. Tormala, Michael I. Norton and Derek D. Rucker
Previous research suggests that people draw inferences about their attitudes and preferences based on their own thoughtfulness. The current research explores how observing other individuals make decisions more or less thoughtfully can shape perceptions of those...
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Keywords:
Thoughtfulness;
Liking;
Social Influence;
Decisions;
Attitudes;
Cognition and Thinking;
Power and Influence
Kupor, Daniella, Zakary L. Tormala, Michael I. Norton, and Derek D. Rucker. "Thought Calibration: How Thinking Just the Right Amount Increases One’s Influence and Appeal." Social Psychological & Personality Science 5, no. 3 (April 2014): 263–270.
- 2009
- Working Paper
Feeling Good about Giving: The Benefits (and Costs) of Self-Interested Charitable Behavior
By: Lalin Anik, Lara B. Aknin, Michael I. Norton and Elizabeth W. Dunn
While lay intuitions and pop psychology suggest that helping others leads to higher levels of happiness, the existing evidence only weakly supports this causal claim: Research in psychology, economics, and neuroscience exploring the benefits of charitable giving has...
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Keywords:
Philanthropy and Charitable Giving;
Research;
Behavior;
Happiness;
Motivation and Incentives
Anik, Lalin, Lara B. Aknin, Michael I. Norton, and Elizabeth W. Dunn. "Feeling Good about Giving: The Benefits (and Costs) of Self-Interested Charitable Behavior." Harvard Business School Working Paper, No. 10-012, August 2009.
- 26 Aug 2014
- First Look
First Look: August 26
behaviors associated with building social capital influence individuals' psychological experiences and work outcomes. August 2014 Child Development Why We Think We Can't Dance: Theory of Mind and Children's Desire to Perform By: Chaplin, Lan Nguyen, and View Details
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Sean Silverthorne
- 11 Oct 2016
- First Look
October 11, 2016
Ethan Porter, and Michael I. Norton Abstract—As Americans’ trust in government nears historic lows, frustration with government performance approaches record highs. We propose that Americans’ views of...
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Sean Silverthorne
- 09 Jul 2014
- Research & Ideas
How Business Leaders Can Strengthen American Schools
engaged in education in ways that are generous, well-intended, effective at alleviating the symptoms of a weak education system, and thoroughly inadequate to help strengthen the system," says Harvard Business School Professor Jan W....
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- January 2023
- Article
Calculators for Women: When Identity-Based Appeals Backfire
By: Tami Kim, Kate Barasz, Michael I. Norton and Leslie K. John
From “Chick Beer” to “Dryer Sheets for Men,” identity-based labeling is frequently deployed by marketers to appeal to specific target markets. Yet such identity appeals can backfire, alienating the very consumers they aim to attract. We theorize and empirically...
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Keywords:
Categorization Threat;
Stereotypes;
Identity;
Labels;
Gender;
Perception;
Consumer Behavior
Kim, Tami, Kate Barasz, Michael I. Norton, and Leslie K. John. "Calculators for Women: When Identity-Based Appeals Backfire." Special Issue on Racism and Discrimination in the Marketplace edited by Samantha N. N. Cross and Stephanie Dellande. Journal of the Association for Consumer Research 8, no. 1 (January 2023): 72–82.