Publications

June, 2023
Article

Walking the Purpose-Talk Inside a Large Company: Sustainable Product Development as an Instance of Divergent Change

By: Marissa Kimsey, Thijs Geradts and Julie Battilana

There is a growing interest in large companies pursuing a new purpose—changing their core reason for being from a singular focus on financial gain to a renewed responsibility to people and the planet alongside profit. Yet knowledge of how a large company can walk that... View Details

Keywords: Product Development; Environmental Sustainability; Mission and Purpose; Leading Change

January 2019
Article

Increasing the Electoral Participation of Immigrants: Experimental Evidence from France

By: Vincent Pons and Guillaume Liegey

Improving the political participation of immigrants could advance their interests and foster their integration into receiving countries. In this study, 23,800 citizens were randomly assigned to receive visits from political activists during the lead-up to the 2010... View Details

Keywords: Electoral Behavior; Immigrants; Voting; Political Elections; Behavior; France

March 2024
Article

How Foes Become Allies: The Shifting Role of Business in Climate Politics

By: Irja Vormedal and Jonas Meckling

Firms often oppose costly public policy reforms—but under what conditions may they come to support such reforms? Previous scholarship has taken a predominantly static approach to the analysis of business positions. Here, we advance a dynamic theory of change in... View Details

Keywords: Policy; Environmental Regulation; Business and Government Relations

Teaching Interest

Competing in the Age of Digital Platforms—(Executive Education)

By: David B. Yoffie

Summary

Without exception, the most valuable companies in the world today are platforms. Microsoft, Apple, Amazon, Google, Facebook, and many other firms have built their fortunes by facilitating innovation across global ecosystems or... View Details

Keywords: Platforms; Technology; Strategy; Digital Business; Social Networks; Self-driving Cars; Mobile Gaming; Esports; Financial Services; Online Retail; Ride-sharing; Search; Auctions; United States; Asia; China; Europe

2021
Working Paper

The Health Costs of Cost-Sharing

By: Amitabh Chandra, Evan Flack and Ziad Obermeyer

We use the design of Medicare’s prescription drug benefit program to demonstrate three facts about the health consequences of cost-sharing. First, we show that an as-if-random increase of 33.6% in out-of-pocket price (11.0 percentage points (p.p.) change in... View Details

Keywords: Cost-sharing; Impact; Health Care and Treatment; Insurance; Health; Consumer Behavior

17 Aug 2009
Research & Ideas

Quantifying the Economic Impact of the Internet

entrepreneurship, and productivity.” Consider also the social benefits of the Internet, harder to quantify but including the power of access to information as well as greater flexibility in balancing work... View Details

Keywords: by John Quelch; Advertising; Publishing

March 2003
Background Note

Monitoring the Health of Customer Relationships

By: Das Narayandas

Discusses the role of satisfaction and loyalty measurement in monitoring the health of customer relationships. View Details

Keywords: Customer Relationship Management; Customer Satisfaction; Demand and Consumers; Measurement and Metrics; Business and Stakeholder Relations

22 Aug 2005
Research & Ideas

The Hard Work of Failure Analysis

differences in interest rates across the banks. Careful probing through interviews indicated that many customers defected because they were irritated by the fact that they had been aggressively solicited for a bank-provided credit card,... View Details

Keywords: by Amy Edmondson & Mark D. Cannon

15 Sep 2015
Working Paper Summaries

Materiality in Corporate Governance: The Statement of Significant Audiences and Materiality

Keywords: by Robert G. Eccles & Tim Youmans

October 2005 (Revised September 2006)
Case

Museum of Fine Arts Boston

By: V. Kasturi Rangan and Marie Bell

One of Boston's main cultural attractions, the Museum of Fine Arts (MFA), has experienced a steady decline of its core audience over the last decade. The museum's executive director attempted to bridge the shortfall by staging new, innovative, special exhibitions,... View Details

Keywords: Product Marketing; Growth Management; Innovation Leadership; Capital; Financing and Loans; Service Operations; Consumer Behavior

Purchase

Research Summary

The Appropriability of Reputation in Franchises Selling Brands

We develop a multi-market model in which there are two kinds of firms: brands and small firms (or agents). Firms interact with short lived clients in the market for goods (or services) and with each other in the market for franchises. The model is one of adverse... View Details

14 Jan 2019
Op-Ed

These 4 CEOs Created a New Standard of Leadership

Four titans who defined a new era in business during the past decade recently concluded their terms: PepsiCo’s Indra Nooyi, Unilever’s Paul Polman, Mayo Clinic’s John Noseworthy, and US Bancorp’s Richard Davis. When they became CEOs, the Great Recession View Details

Keywords: by Bill George; Consumer Products; Consumer Products; Consumer Products; Consumer Products

20 Sep 2017
Research & Ideas

The Three Types of Leaders Who Create Radical Change

the solution created by the innovator, continually strategizing how best to reach and work with people both within and outside the movement, as the movement for change grows in size and complexity. “Orchestrators often need to tailor their message to the View Details

Keywords: by Carmen Nobel

July 2012
Case

Barclays Capital and the Sale of Del Monte Foods

By: John Coates, Clayton Rose and David Lane

This case explores the reputational and legal issues that arise as Barclays Capital attempted to manage client conflicts by following established industry practice in the face of changing legal norms. In February 2011, Judge Travis Laster granted a preliminary... View Details

Keywords: Client Management; Fiduciary Duty; Mergers ＆ Acquisitions; Investment Banking; Private Equity; Ethics; Finance; Reputation; Banking Industry; United States

Purchase

August 2015
Case

Kjell & Company: Electronics Accessories Retail in the Nordics

By: Krishna Palepu, Das Narayandas and Kerry Herman

Swedish electronics accessories retailer Kjell is considering several issues as it plots its next stage of growth. How should it balance opportunities to expand retail stores into a new market (Oslo, Norway) with additional growth in its home market—Sweden—with... View Details

Keywords: Consumer Electronics Accessories; Online Channel; Omni-channel; Private Equity; Retail; Salesforce Management; Performance Management; Marketing; Sales; Strategy; Scandinavia; Sweden; Norway

Purchase

08 Jun 2009
Research & Ideas

The Return of the Salesman

financial crises (we were lucky to have thought of that over a year ago), and on salesmen. There's been growing interest in the topic of salesmanship over the last several... View Details

Keywords: by Sean Silverthorne; Retail

May 2010
Article

Bye Bye Bundles: The Unbundling of Music in Digital Channels

By: Anita Elberse

Fueled by digital distribution, unbundling is prevalent in many information industries. What is the effect of this unbundling on sales? And what bundle characteristics drive this effect? I empirically examine these questions in the context of the music industry, using... View Details

Keywords: Unbundling; Bundling; Digital Distribution; System-of-equations Modeling; Sales; Distribution Channels; Framework; Mathematical Methods; Revenue; Reputation; Internet and the Web; System; E-commerce; Information Industry; Music Industry

23 May 2000
Research & Ideas

The Emerging Art of Negotiation

E-mail? The empirical study of how communications media affects individuals' definitions of the negotiation, especially in an era of expanding communications possibilities, is... View Details

Keywords: by Martha Lagace

September 2019
Article

The Persistence of Broadband User Behavior: Implications for Universal Service and Competition Policy

By: Andre Boik, Shane Greenstein and Jeffrey Prince

In several markets, firms compete not for consumer expenditure but consumer attention. We examine user priorities over the allocation of their time, and interpret that behavior in light of salient tensions in policy discussions over universal service, data caps, and... View Details

Keywords: Broadband Service; Attention Allocation; Consumer Behavior; Household; Internet and the Web; Competition; Policy