Interests Of Consumers - Publications - Faculty & Research

14 May 2008
Research & Ideas

Getting Down to the Business of Creativity

a three-year study of 238 professionals from seven companies in the high-tech, consumer products, and chemicals industries. Without revealing the focus of their study, they... View Details

Keywords: by Julia Hanna; Retail; Apparel & Accessories; Fashion; Entertainment & Recreation

June 17, 2016
Comment

Companies Need to Start Marketing Security to Customers

By: John A. Quelch

Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details

Citation

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25 Aug 2018
News

Growth of online retail is changing inflation

December 2023 (Revised August 2024)
Case

Monsters in the Machine? Tackling the Challenge of Responsible AI

By: Paul M. Healy and Debora L. Spar

In November of 2022, the small tech company OpenAI released ChatGPT, an artificial intelligence chatbot which quickly captured the public’s imagination—becoming the world’s fastest-growing consumer application within months of its release. Though observers from across... View Details

Keywords: Technological Innovation; AI and Machine Learning; Ethics; Governing Rules, Regulations, and Reforms; Technology Adoption; Corporate Social Responsibility and Impact; Technology Industry; United States; European Union; China

Citation

Educators

March 2014 (Revised March 2015)
Case

Samsung Electronics: TV in an Era of Convergence

By: Karim R. Lakhani, Marco Iansiti and Kerry Herman

From the late 1990s to 2006/2007, Samsung Electronics moved from one of 170 TV manufacturers to gain dominant TV market share year over year from 2007-2013. As digital technologies increasingly converged in 2013-2014, the industry faced new questions: What was the... View Details

Keywords: Digital Innovation; Technology; Technology Management; Digital Convergence; Digital Technology; Innovation; Korea; Samsung; Television; Technological Innovation; Information Technology; Innovation and Invention; Innovation Leadership; Innovation and Management; Product Development; Product Design; Electronics Industry; Korean Peninsula; Asia

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August 2016
Teaching Note

The Role of Real Estate in Endowment Portfolios: The Case of Christ Church College

By: Arthur I. Segel and Alexander W. Schultz

The case centers on Christ Church’s Treasurer, James Lawrie, who is contemplating his options for investing a portion of the College’s endowment in real estate. Approximately 1/3 of the total $690 million endowment was allocated towards real estate, much higher than... View Details

Keywords: Portfolio Allocation; Oxford; England; Real Estate; University Endowment; Higher Education; Investment Portfolio; Property; Corporate Finance; Financial Services Industry; England

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17 Dec 2007
Research & Ideas

The Rise of Medical Tourism

describes, the globalization of health care also provides a fascinating angle on globalization generally and is of great interest to corporate strategists. "Apollo... View Details

Keywords: by Martha Lagace; Health; Medical Devices & Supplies

Program

Competing in the Age of Digital Platforms

platform by businesses, governments, and/or consumers Understand the influence of data privacy laws, antitrust policy, and regulations Manage platforms as a successful business Maximize value for your... View Details

June, 2024
Book Review

Debunking Immigration Myths: A Review Essay of 'Streets of Gold: America’s Untold Story of Immigrant Success' (PublicAffairs, 2022) by Ran Abramitzky and Leah Boustan

By: Marco Tabellini

This essay reviews Streets of Gold: America’s Untold Story of Immigrant Success by Ran Abramitzky and Leah Boustan. This elegantly written book, highly accessible to both economists and non-economists, is a must-read for anyone interested in the topic of... View Details

Keywords: Immigration; History; United States

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September 2016
Article

Enhancing the Practical Relevance of Research

By: Michael W. Toffel

This article seeks to encourage scholars to conduct research that is more relevant to the decisions faced by managers and policymakers and addresses why research relevance matters, what relevance means in terms of a journal article, and how scholars can increase the... View Details

Keywords: Research Questions; Relevance; Rigor; Practice-based Research; Research; Communication; Media; Education Industry

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June 2016
Teaching Note

Filene's Basement: Inside a Fired Customer's Relationship

By: Jill Avery and Susan Fournier

How, in a business climate in which building relationships with customers has dominated both managerial thought and marketing budgets, could Filene's Basement have fired a loyal customer, one who was formally and informally recognized as a best customer? This case... View Details

Keywords: CRM; Customer Profitability Analysis; Customer Lifetime Value; Consumer Behavior; Marketing; Marketing Strategy; Customer Focus and Relationships; Brands and Branding; Customer Relationship Management; Retail Industry; United States

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Article

Manuscript Variations of Dabistān-i Maẕāhib and Writing Histories of Religion in Mughal India

By: Sudev J Sheth

A text that has found renewed interest among scholars of early modern India is the Persian compendium of religion called Dabistān-i Maẕāhib. Written between 1645 and 1658, the Dabistān presents a lively ethnographic and historical account of customs and habits of... View Details

Keywords: Manuscripts; Religion; History; India

Citation

19 Dec 2006
Working Paper Summaries

The Political Economy of Capitalism

Keywords: by Bruce R. Scott

August 1993 (Revised April 1994)
Case

Flanders of Springfield

By: Arthur Schleifer Jr.

Flanders is a catalog merchandiser. Various decisions on catalog distribution policy, ordering and inventory policy, and catalog format design are considered. This was a final examination, and serves as a review for a number of topics in the course. View Details

Keywords: Decisions; Policy; Distribution; Product Design; Supply Chain; Mathematical Methods; Consumer Products Industry

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May 2014
Supplement

RCA: Color Television and the Department of Justice (B)

By: Willy C. Shih and Gregory Dieterich

This case is a supplement to 614-072, which examines the early history of the color television receiver market, and the global consequences of an historic 1958 consent decree with the U.S. Department of Justice that opened RCA's patents to licensing by domestic... View Details

Keywords: Intellectual Property; Patents; Rights; Business Strategy; Competitive Strategy; Corporate Strategy; Business History; Information Technology; Information Infrastructure; Communications Industry; Media and Broadcasting Industry; Electronics Industry; United States; Japan

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28 Jun 2007
Working Paper Summaries

Film Rentals and Procrastination: A Study of Intertemporal Reversals in Preferences and Intrapersonal Conflict

Keywords: by Katy Milkman, Todd Rogers & Max H. Bazerman; Entertainment & Recreation

Web

Terms of Use - Alumni

which is pursued in the interest of the Harvard Business School or its alumni organizations. Commenting on Stories Harvard Business School provides the opportunity for readers to express opinions and... View Details

28 Feb 2007
Research & Ideas

Capital Rules: The Tensions of Global Finance

What fuels a global economy? Certainly the easy flow of capital across national boundaries would seem near the top of the list. But financial globalization is not an on/off switch, notes Professor Rawi... View Details

Keywords: by Rawi Abdelal

September 2020
Case

Disrupting Justice at RightNow: Persevere, Pivot or Perish

By: Shikhar Ghosh and Amir Reza Rezvani

The case examines the focus of an early stage company, and how an unexpected external incidence can threaten or void the business model. It encompasses issues such as defining and pivoting a business model, organizational requirements for a pivot, investor relations,... View Details