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Show Results For
-
All HBS Web
(1,289)
- People (4)
- News (270)
- Research (843)
- Multimedia (3)
- Faculty Publications (514)
- November 2008
- Teaching Note
Royal DSM N.V.: Information Technology Enabling Business Transformation (TN)
By: Lynda M. Applegate and Deborah Soule
Teaching Note for [807167].
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- February 2004 (Revised April 2004)
- Case
Great Atlantic & Pacific Tea Company, Inc., The
By: David F. Hawkins and Jacob Cohen
Analysts believe bankruptcy is a distinct possibility for A&P in the future. The company believes otherwise.
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Keywords:
Forecasting and Prediction;
Insolvency and Bankruptcy;
Consumer Products Industry;
Consumer Products Industry
Hawkins, David F., and Jacob Cohen. "Great Atlantic & Pacific Tea Company, Inc., The." Harvard Business School Case 104-070, February 2004. (Revised April 2004.)
- March 1996 (Revised November 1997)
- Case
Dewar's (A): Brand Repositioning in the 1990's
By: Alvin J. Silk and Lisa Klein Pearo
Dewar's, a major brand of Scotch whisky, produced by United Distillers of the U.K., and the U.S. leader in the Scotch category with a 15% market share, faced a declining market among traditional consumers of distilled spirits. Given the growing societal, legal, and...
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Keywords:
Advertising;
Customers;
Brands and Branding;
Marketing Strategy;
Market Participation;
Strategic Planning;
Opportunities;
Consumer Products Industry;
Consumer Products Industry;
United Kingdom;
United States
Silk, Alvin J., and Lisa Klein Pearo. "Dewar's (A): Brand Repositioning in the 1990's." Harvard Business School Case 596-076, March 1996. (Revised November 1997.)
- January 1987 (Revised March 1989)
- Background Note
Note on the U.S. Soft Drink Industry in 1986
Demonstrates how knowing the "money mechanics" of the business is essential in developing a successful strategy among industry participants. Deals with the structural attractiveness of the industry from the concentrate producer and bottler perspectives and examines the...
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Keywords:
Competitive Strategy;
Consumer Products Industry;
Consumer Products Industry;
United States
Pearson, Andrall E. "Note on the U.S. Soft Drink Industry in 1986." Harvard Business School Background Note 387-107, January 1987. (Revised March 1989.)
- 22 Feb 2000
- Research & Ideas
The Mind of the Market: Extending the Frontiers of Marketing Thought
fundamental questions possible. Even if we're interested in a very specific food product — and there are lots of specifics you could ask - it's more important to look into the larger context of the brand."...
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Keywords:
by Martha Lagace
- 08 May 2018
- First Look
First Look at New Research and Ideas, May 8, 2018
unexpected networking opportunities, generating a tight community of German businesspeople in India. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54465 How Scheduling Can Bias Quality Assessment: Evidence from Food...
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Keywords:
Sean Silverthorne
- May 2022
- Supplement
Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign
This case reveals the events that took place after the conclusion of the cases “Thinking Outside the Wine Box (A-B): Mekanism and the Franz for Life Campaign.” After selecting a creative direction for the Franz for Life 2.0 campaign, independent advertising agency...
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Keywords:
Marketing;
Brands and Branding;
Marketing Strategy;
Digital Marketing;
Social Marketing;
Marketing Communications;
Product Positioning;
Advertising;
Communication Strategy;
Advertising Campaigns;
Social Media;
Food and Beverage Industry;
Food and Beverage Industry;
United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-068, May 2022.
- Profile
Cristina Ros Blankfein
look and design to inspire a positive reaction. By the holiday season in 2014, Be Mixed launched its first major production run and is currently being sold in 17 different food stores in the New York City...
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- 2017
- Book
Profits and Sustainability: A History of Green Entrepreneurship
By: Geoffrey Jones
This book explores whether profits and environmental sustainability are compatible through the lens of a global history of green entrepreneurship between the nineteenth century and today. It tells the story of the extraordinary and often eccentric men and women who...
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Keywords:
Environmental Entrepreneurship;
Green Business;
Sustainability;
Entrepreneurship;
Ethics;
Business History;
Religion;
Environmental Sustainability;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Africa;
Asia;
Europe;
Latin America;
North and Central America;
Oceania
Jones, Geoffrey. Profits and Sustainability: A History of Green Entrepreneurship. New York: Oxford University Press, 2017.
- May 2022
- Supplement
Maestro Pizza (C): Taking the Fight Outside
By: Ramon Casadesus-Masanell and Fares Khrais
Maestro pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of...
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Keywords:
Competitive Strategy;
Competitive Advantage;
Competition;
Market Entry and Exit;
Emerging Markets;
Business Startups;
Corporate Entrepreneurship;
Product Positioning;
Disruption;
Disruptive Innovation;
Advertising;
Advertising Campaigns;
Social Media;
Forecasting and Prediction;
Crisis Management;
Growth and Development Strategy;
Brands and Branding;
Product Development;
Production;
Service Delivery;
Business Growth and Maturation;
Financial Statements;
Cost Management;
Analysis;
Quality;
Performance Consistency;
Customer Satisfaction;
Profit;
Family Ownership;
Food and Beverage Industry;
Middle East;
Saudi Arabia
Casadesus-Masanell, Ramon, and Fares Khrais. "Maestro Pizza (C): Taking the Fight Outside." Harvard Business School Supplement 722-401, May 2022.
- 21 Feb 2005
- Research & Ideas
The VC Quandary: Too Much Money
stages is because smart people are looking at the same data. "You've got big companies that are addressing wide markets and there are gaps in the product portfolio," he said. "Engineers and View Details
- 23 Mar 2010
- First Look
First Look: March 23
catastrophic risks to patients, physicians, pharmaceutical firms, and regulators. Between the early 1960s and the present, national systems were built to collect, standardize, and respond to individual reports of side effects, with the View Details
Keywords:
Martha Lagace
H. Brewster Atwater, Jr.
Despite a worldwide recession, Atwater led General Mills through 10 consecutive years of market value growth. He re-focused General Mills on its core products and services, and in so doing, enabled the company to profitably expand on a...
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Keywords:
Food & Tobacco
James S. Bell
Bell created the brand name Gold Medal for his company's flour. During the 1890s, Bell created selling and buying networks as part of a vigorous program of vertical integration. Bell also increased the company's production from 8,000...
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Keywords:
Food & Tobacco
- 13 Mar 2018
- First Look
March 13, 2018
especially those with widely diversified product portfolios, are a dominant and critical enterprise model in emerging and developing economies and have lately attracted much attention in academic circles and business presses,...
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Keywords:
Sean Silverthorne
David W. Johnson
Employing an aggressive streamlining strategy, Johnson is credited with creating Campbell Soup Company’s successful turnaround. Under his leadership, Campbell became one of the most profitable consumer products companies in the United...
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Keywords:
Food & Tobacco
- 17 May 2017
- News
Nisa Godrej Takes Over
Photo via The Hindu Photo via The Hindu After a decade of work at her family’s Mumbai-based conglomerate, Nisa Godrej (MBA 2006) has been appointed to head up the consumer products division—taking over for her father, Adi Godrej. Godrej...
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- 01 Dec 2011
- News
At Your Service
what’s fueling the greens. Southwest Airlines would be red on food service. But Southwest doesn’t pay much attention to that, because getting better at food service would slow its turnaround time, which is a...
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Keywords:
Deborah Blagg;
customer service;
Computer and Electronic Product Manufacturing;
Computer and Electronic Product Manufacturing;
Computer and Electronic Product Manufacturing;
Computer and Electronic Product Manufacturing;
Computer and Electronic Product Manufacturing;
Computer and Electronic Product Manufacturing;
Computer and Electronic Product Manufacturing;
Computer and Electronic Product Manufacturing
Thomas Adams, Jr.
Experimenting with chicle (a gum substance from the Mexican Spodilla tree), Adams discovered a commercial use for the substance by utilizing it in the manufacture of a chewing gum. Adams developed public acceptance of this new and unique product, forming the American...
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Keywords:
Food & Tobacco
- 21 Sep 2018
- News
HBS Association of Southern California Boosts Support for Startups
productive workshop.” Creighton Taylor (MBA 2014) pitched his pilot-stage company, Compass, to get guidance on investors, while Noemie Delfassy (MBA 2010) was there to refine her pitch to investors for her View Details
Keywords:
Margie Kelley