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  • July 2016
  • Case

Cataumet Boats, Inc.

By: W. Earl Sasser and Mark Davis
Jaime Giancola, an MBA student, has recently completed an operations management course in which aggregate production planning (APP) was one of the topics. She believes that her family's business, Cataumet Boats, which her grandparents started and which her mother and... View Details
Keywords: Business or Company Management; Family Business; Production; Cost Management; Transportation; Customer Satisfaction
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  • June 2020
  • Case

Recovering Trust After Corporate Misconduct at Wells Fargo

By: Suraj Srinivasan and Jonah S. Goldberg
The case describes widespread misconduct at Wells Fargo Community Bank in the period leading up to 2017 and the company’s subsequent attempts to improve internal controls, company culture, and corporate governance. The case examines the potential causes of large scale... View Details
Keywords: Corporate Misconduct; Internal Controls; Banks and Banking; Crime and Corruption; Corporate Governance; Organizational Culture; Governance Compliance; Management Systems; Organizational Change and Adaptation; Performance Improvement; Governing and Advisory Boards
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    James L. Heskett

    James L. Heskett is UPS Foundation Professor Emeritus at the Harvard Business School and author of his latest book, With From Within: Build Organizational Culture for Competitive... View Details

    • Research Summary

    Background

    By: Gerald Zaltman
    A major theme underlying most of Gerald Zaltman's research concerns the representation of thought. This includes how managers and customers represent their thinking to others and how they represent ideas and knowledge given to them. This theme finds expression in a... View Details
    • November 1990
    • Case

    Techsonic Industries, Inc.: Humminbird - New Products

    By: Melvyn A. Menezes
    After several new product failures, the company began using customer input to help develop new products. In 1989, the fishing electronics industry is experiencing a downturn, and the company's sales and profits are slipping. The company, which has one product line... View Details
    Keywords: Customer Value and Value Chain; Marketing Reference Programs; Product Development; Electronics Industry
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    • May 1997 (Revised October 2007)
    • Case

    Teradyne: The Aurora Project

    By: Joseph L. Bower
    Three cases deal with the introduction of a new product to Teradyne's line of semiconductor test equipment. Teradyne: Managing Strategic Change provides historic and administrative background for the other two cases. This case deals with the problems facing the head of... View Details
    Keywords: Business Divisions; Business Startups; Customer Satisfaction; Product Launch; Product Development; Corporate Strategy; Semiconductor Industry
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    • 26 Sep 2012
    • News

    140 Characters of Risk: Some CEOs Fear Twitter

    • December 2021 (Revised January 2023)
    • Case

    Katerra (A)

    By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
    In April 2020, Katerra executives struggled with a series of decisions that would determine the fate of one of the best-funded construction startups in history. Katerra was founded in 2015 by technology-industry executive Michael Marks and commercial real estate... View Details
    Keywords: Business Startups; Insolvency and Bankruptcy; Entrepreneurship; Failure; Construction; Real Estate Industry; Technology Industry; United States
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    • 04 Jun 2024
    • Research & Ideas

    Navigating Consumer Data Privacy in an AI World

    Harnessing customer data well is central to any modern business, as is earning consumers’ trust that their information will stay private. With data breaches growing more common, regulations are tightening across the globe to bolster... View Details
    Keywords: by Rachel Layne; Technology; Information Technology
    • August 2011 (Revised November 2012)
    • Case

    Danielle Marcoux at AdNet2Win Technologies

    By: Anthony J. Mayo and Joshua D. Margolis
    Danielle Marcoux, Director of Web Design at AdNet2Win Technologies, must decide how best to confront Charles Davide, the Chief Technology Officer and leader of the design team charged with overseeing a major upgrade of the company's proprietary customer loyalty... View Details
    Keywords: Management Style; Management Teams; Interpersonal Communication; Creativity; Status and Position; Web Services Industry
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    • February 1997 (Revised July 2001)
    • Background Note

    Introduction to Activity-Based Costing

    By: Robert S. Kaplan
    Introduces the fundamental notions of activity-based costing (ABC). Motivates ABC by means of a simple example, a single and a diversified pen factory. Proceeds to show how ABC assigns costs more accurately to products and customers by: 1) identifying the activities... View Details
    Keywords: Activity Based Costing and Management
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    • April 2019
    • Case

    Afterpay U.S.: The Omnichannel Dilemma

    By: Antonio Moreno, Donald Ngwe and George Gonzalez
    In 2018, Nick Molnar, the founder of the Australia-based online payment service Afterpay began its expansion to the U.S. market. The service had gained a loyal following in Australia by enabling customers to pay for online purchases through four interest-free... View Details
    Keywords: Omnichannel Retail; Multi-sided Platforms; Value Creation; Business Model Innovation; Fintech; Digital Marketing; Disruptive Innovation; Business Startups; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Change Management; Customer Value and Value Chain; Customer Relationship Management; Customer Satisfaction; Financing and Loans; Microfinance; Global Strategy; Marketing Channels; Brands and Branding; Marketing Strategy; Market Entry and Exit; Digital Platforms; Product Development; Supply Chain Management; Business and Stakeholder Relations; Networks; Network Effects; Internet and the Web; Financial Services Industry; Retail Industry; Technology Industry; United States; Australia
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    • July 2001 (Revised February 2002)
    • Case

    Enspire Learning

    An MBA student founds an e-education business and must decide which customers to target and which products/services to produce. View Details
    Keywords: Customer Relationship Management; Internet and the Web; Service Delivery; Education; Business Startups; Planning; Web Services Industry; Education Industry
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    • March 2004 (Revised May 2005)
    • Case

    Foreign Exchange Hedging Strategies at General Motors

    By: Mihir A. Desai and Mark Veblen
    How should a multinational firm manage foreign exchange exposures? Examines transactional, translational, and competitive exposures. Describes General Motors' corporate hedging policies, its risk management structure, and how accounting rules impact hedging decisions.... View Details
    Keywords: Risk Management; Multinational Firms and Management; Currency Exchange Rate; Investment; Financial Markets; Manufacturing Industry; Auto Industry; Argentina; Japan; Canada; United States
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    • 01 Feb 2019
    • News

    Apple held hostage by its Chinese puzzle

    • 27 Feb 2023
    • Research & Ideas

    How One Late Employee Can Hurt Your Business: Data from 25 Million Timecards

    control of store owners: Employees showing up late—or sometimes not at all. Managers are aware that employee lateness and absenteeism is prevalent and expensive to their operations. Now, researchers at Harvard Business School have gone a... View Details
    Keywords: by Ben Rand; Retail
    • 15 May 2020
    • News

    Five ESG Implications from COVID-19

    • December 15, 2015
    • Article

    Don't Turn Your Sales Team Loose Without a Strategy

    By: Frank V. Cespedes and Steve Thompson
    When formulating a strategy, markets and segments are typically important categories. But only customers buy. Hence, for most firms, de facto strategy and much resource allocation are the aggregate result of the deals their salespeople close. However, few firms clarify... View Details
    Keywords: Strategy; Salesforce Management
    Related
    • March 2021 (Revised October 2021)
    • Teaching Note

    Afterpay U.S.: The Omnichannel Dilemma

    By: Antonio Moreno and Anibha Singh
    Teaching Note for HBS Case No. 519-086. In 2018, Nick Molnar, the founder of the Australia-based online payment service Afterpay began its expansion to the U.S. market. The service had gained a loyal following in Australia by enabling customers to pay for online... View Details
    Keywords: Omnichannel Retail; Digital Marketing; Business Startups; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Change Management; Customer Value and Value Chain; Customer Relationship Management; Customer Satisfaction; Financing and Loans; Microfinance; Global Strategy; Marketing Strategy; Market Entry and Exit; Digital Platforms; Product Development; Supply Chain Management; Business and Stakeholder Relations; Networks; Network Effects; Internet and the Web; Financial Services Industry; Technology Industry; United States; Australia
    Related
    • November 2019 (Revised April 2020)
    • Case

    Purple Innovation, Inc.: The Online to Offline Marketing Challenge

    By: Elie Ofek and Nakisha Williams
    This case focuses on Purple Innovation Inc. (Purple), a company that started out in the Direct to Consumer (DTC) mattress space. In late 2018, after a successful launch and IPO with sales predominantly originating from its website, Purple was looking to sustain its... View Details
    Keywords: Offline Sales; Marketing Strategy; Digital Marketing; Growth and Development Strategy; Consumer Products Industry; Retail Industry
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