the case method - Publications - Faculty & Research

20 Jun 2016
Research & Ideas

When Predicting Other People's Preferences, You're Probably Wrong

The Bachelor is a wildly popular reality dating game show on which 28 women compete for the hand of a single man. Along with flirting and fighting and engaging in feats of derring-do, many of View Details

Keywords: by Carmen Nobel; Retail

30 Jan 2019
What Do You Think?

Who Will Measure up to These Two Remarkable Leaders?

well. It is easy to exaggerate the contribution of one leader to the performance of an organization —we do it to excess. But in the case of these... View Details

Keywords: by James Heskett; Air Transportation; Financial Services

13 Jun 2005
Research & Ideas

Rescuing Products with Stealth Positioning

be the case with new technologies); they may be skeptical of the products because previous offerings have failed to live up to expectations; or they may have personal... View Details

Keywords: by Youngme Moon

19 Sep 2012
Research & Ideas

Funding Innovation: Is Your Firm Doing it Wrong?

them to try new things when they need to," Lerner says. Lerner also makes a case for corporate venture capital programs, in which companies fund outside efforts to develop projects that complement their goals. A poster child for this... View Details

Keywords: by Carmen Nobel

03 Sep 2014
What Do You Think?

Who Should Choose Your Boss?

the world choosing a leader for an organization is a primary responsibility of a board of directors. But others tempered that judgment with a variety of cautions. Richard Belloff made the base View Details

Keywords: by James Heskett; Food & Beverage

28 Jun 2017
Research & Ideas

Minimum Wage Hikes Drive (Lousy) Restaurants Out of Business

fewer jobs. Luca doesn’t see the study results as a definitive case for or against minimum wage increases. Instead, the findings help us understand how View Details

Keywords: by Dina Gerdeman; Food & Beverage

05 Nov 2012
Research & Ideas

What Wall Street Doesn’t Understand About International Trade

reasons for this correlation," Cohen says. "In California, for instance, you may have more Japanese immigrants because it's the closest point of entry with Japan. And you may also do more trade with Japan because it's View Details

Keywords: by Carmen Nobel

July 2006
Article

Dynamic Mixed Duopoly: A Model Motivated by Linux vs. Windows

By: Ramon Casadesus-Masanell and Pankaj Ghemawat

This paper analyzes a dynamic mixed duopoly in which a profit-maximizing competitor interacts with a competitor that prices at zero (or marginal cost), with the cumulation of output affecting their relative positions over time. The modeling effort is motivated by... View Details

Citation

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13 Feb 2017
Research & Ideas

Paid Search Ads Pay Off for Lesser-Known Restaurants

produce rigorous, managerially relevant research, and I’d like to see more out there,” he says. “In the case of advertising effectiveness, I thought: What if you take small businesses and give them... View Details

Keywords: by Dina Gerdeman; Food & Beverage

29 Oct 2014
Research & Ideas

Inventing Products is Less Valuable Than Inventing Ideas

professor of strategy at the Ross School of Business at the University of Michigan. In the case of Zuckerberg vs. View Details

Keywords: by Michael Blanding; Technology

30 Oct 2005
Research & Ideas

Tuning Jobs to Fit Your Company

the case with the other spans, senior managers can adjust the span of influence to promote desired behaviors. They can widen View Details

Keywords: by Robert Simons

14 Oct 2008
Research & Ideas

Should You Bring Advertising Expertise In-House?

its output. An in-house advertising agency is a case of backward vertical integration. Advertising services may be fully integrated in the sense that an in-house agency provides full service (e.g., strategy... View Details

Keywords: by Sarah Jane Gilbert; Advertising

25 Feb 2013
Research & Ideas

Lean Strategy Not Just for Start-Ups

effects—wherein the value of a service is dependent on the number of people using it. Case in point: Amazon.com's attempt to enter the online... View Details

Keywords: by Carmen Nobel; Financial Services

09 Mar 2016
Lessons from the Classroom

In This Classroom, Beer Can Improve Your Grade

exposed to loads of information and you have to be shrewd enough to decide what to take and what to disregard and focus on the right things,” Casadesus-Masanell says. While HBS is known for its case study... View Details

Keywords: by Roberta Holland; Education; Food & Beverage

03 Jan 2016
Research & Ideas

NFL Black Monday: How Much Do Coaches Really Matter?

resources at their disposal. When a team’s resource portfolio is not stellar, an able coach has a more noteworthy effect on productivity and performance. The worse the situation, View Details

Keywords: by Boris Groysberg & Abhijit Naik; Sports

12 Dec 2012
Research & Ideas

Book Excerpt: Strength in Numbers

level of coordination can nonetheless be achieved.” A fascinating set of cases that clearly reflects the properties of diffuse pragmatic interest representation involves specific disease populations.... View Details

Keywords: Re: Gunnar Trumbull

15 Feb 2000
Research & Ideas

Growing Pains: Prescriptions for U.S. Health Care

declares. "The fact of the matter is, advances in medical technology now make it possible for nurse practitioners to handle many cases with considerable expertise and at considerably less expense.... View Details

Keywords: by Staff; Health

September 2010
Supplement

Compass Maritime Services, LLC: Valuing Ships (CW)

By: Benjamin C. Esty and Albert W. Sheen

Tom Roberts, a founding partner of Compass Maritime Services, a New Jersey-based shipping research and consulting firm, has been asked by a new potential customer in May 2008 for advice on purchasing a capesize bulk carrier. After identifying a suitable ship with his... View Details

Keywords: Acquisition; Decisions; Microeconomics; Finance; Price; Management Analysis, Tools, and Techniques; Market Transactions; Partners and Partnerships; Mathematical Methods; Valuation; Consulting Industry; New Jersey