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Show Results For
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All HBS Web
(1,487)
- News (267)
- Research (1,030)
- Events (6)
- Multimedia (2)
- Faculty Publications (383)
- 22 Feb 2011
- Research & Ideas
Most Popular Articles, Papers of the Decade
disbelieving music industry with their findings that illegal music downloads don't hurt CD sales. Oberholzer discusses what the industry should do next. A Balanced Scorecard Approach to Measure Customer Profitability Published: August 8,...
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by Sean Silverthorne
Rob Gierkink
their customer data collection and digital marketing capabilities through enhancing their existing point-of-sale assets. Index was sold to Strip in April of 2018. Previously Rob was Chairman and CEO of...
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- 01 Dec 2017
- News
Research Brief: Developing High-Tech Talent
occupations, such as computer support specialists, insurance underwriters, and customer service representatives. Fuller also contends that American companies should consider learning from their European counterparts, which provide...
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Dan Morrell
- 01 Mar 2023
- News
Is AI OK?
Illustrations by Dan Bejar Illustrations by Dan Bejar When she began investigating Airbnb’s smart-pricing algorithm several years ago, Assistant Professor Shunyuan Zhang wasn’t looking for evidence that it generated discriminatory outcomes, a problem known as...
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- 29 Mar 2016
- First Look
March 29, 2016
https://www.hbs.edu/faculty/Pages/item.aspx?num=50822 forthcoming Manufacturing & Service Operations Management How Do Customers Respond to Increased Service Quality Competition? By: Buell, Ryan W., Dennis Campbell, and Frances X. Frei...
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Sean Silverthorne
- Web
HBS - From The Dean
community. It was also a year when we made significant progress on several important priorities. At a moment when AI took center stage with the advent of ChatGPT, our own digital transformation—exploring how we can leverage data and...
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- 01 Dec 2005
- News
Buy the Book
of interactive marketing, where a company uses individual customer data to tailor its pitch to a customer’s interests and tastes. One question the case poses is whether Patterson could use the sort of...
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- 26 Nov 2012
- Research & Ideas
New Winners and Losers in the Internet Economy
calls the "less glamorous layer" that supports those big brand names, such as digital advertising agencies, ad networks, ad exchanges, customer analytics firms, listening platforms, and other firms both large and small, many of...
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- 04 Jun 2014
- What Do You Think?
Does Internet Technology Threaten Brand Loyalty?
will probably be enhanced by the information that others have about us. Will big data overwhelm us, thereby reinforcing such things as brand loyalty? Or will the quality of our search and valuation devices make us smarter, and less loyal,...
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- 27 Nov 2017
- Blog Post
Joining a Start-up: 10 Lessons Along the Way
favorite customer research call began with a pointed, "Aren't you guys killing my business? Why should I even be taking this call right now?" He's now on our advisory board. Going through the HBS Start-up Bootcamp prepared me...
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- Fast Answer
Managing & Investing in a Fast-Growing Emerging Market: India
and other data series: Economist Intelligence Unit: India...
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- Fast Answer
Special purpose acquisition companies
Business Review article: SPACs: what you need to know. Additionally, LSEG Workspace, Pitchbook, Bloomberg, and and Capital IQ provide data on SPACs: In LSEG...
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- Web
VCPE Database Comparison | Baker Library
example) Yes (CFRA Industry Overviews) Saved searches/screenings Yes Yes Yes Yes Custom Alerts Yes No Yes Yes Notes on screening variables Comprehensive financials and valuation info for portfolio companies. Extensive screening and...
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- 01 Jun 2015
- News
Alumni and Faculty Books for June 2015
Alumni Books The Boat House Café: Book One of First Light by Linda Cardillo (MBA 1978) (Bellastoria Press LLP) A novel set on Martha’s Vineyard. Buffoonery on Woodhouse Avenue by Bob Garland (PMD 20, 1970) (Gabbrolandbooks) The fourth in a series of humorous novels....
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- 24 Apr 2012
- First Look
First Look: April 24
by contracting on output, aligning preferences via employee selection may provide a useful alternative. This study investigates this idea empirically using personnel and lending data from a financial services organization that implemented...
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Carmen Nobel
- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
forthcoming Journal of Political Economy CEO Behavior and Firm Performance By: Bandiera, Oriana, Stephen Hansen, Andrea Prat, and Raffaella Sadun Abstract— We measure the behavior of 1,114 CEOs in six countries parsing granular CEO diary View Details
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Sean Silverthorne
- Web
Digital Marketing Workshop - Course Catalog
going deep in areas like generative AI via ChatGPT4 with SEO and paid media, 0 and 1st-party customer data and privacy considerations, and multivariate testing methods for pricing new products online....
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- Web
Flatiron School: Reflections from Summer 2020 - Recruiting
practical skills, statistics fundamentals, and real-life data science project experience. This full-time, intensive eight-week remote learning program was designed for students with basic technical background, and culminated with a...
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- 20 Dec 2004
- Research & Ideas
How an Order Views Your Company
Thanks to the Internet, customer management software, and the success of Dell, the concept of order management and customer focus has proven profitable for those companies that have embraced it. They...
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by Sarah Jane Johnston
- 19 May 2020
- Research & Ideas
Why Privacy Protection Notices Turn Off Shoppers
safe.” If companies do provide a notice, however, they must abide by it. For that reason, companies often make them as broad and sweeping as possible—perhaps triggering customers to worry about what the company might do with their data....
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