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Show Results For
- All HBS Web
(1,001)
- People (3)
- News (106)
- Research (831)
- Events (1)
- Multimedia (8)
- Faculty Publications (674)
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
(B4): Lee Iacocca—Driving Impact Lee Iacocca, a successful CEO of an auto company, devoted himself after retirement to several social causes. Describes issues in the transition. Purchase this case:... View Details
Keywords: Sean Silverthorne
- August 26, 2009
- Comment
Where Cash for Clunkers Ran Off the Road
By: John A. Quelch
Today, let us celebrate the end of an unjustifiable drain on the U.S. taxpayer: the Cash for Clunkers (C4C) program.
True, C4C greatly boosted the number of consumers visiting car dealers. Doubtless, some new cars were sold to consumers who thought they... View Details
True, C4C greatly boosted the number of consumers visiting car dealers. Doubtless, some new cars were sold to consumers who thought they... View Details
Keywords: Government Programs; Environmental Impact; Government Waste; Customer Behavior; Economic Growth; Economy; Financial Crisis; Government and Politics; Leadership; Marketing; Programs; Value; Auto Industry; Auto Industry; Auto Industry; United States
Quelch, John A. "Where Cash for Clunkers Ran Off the Road." Harvard Business School Working Knowledge (August 26, 2009).
- 02 Oct 2000
- Research & Ideas
Networked Incubators: Hothouses of the New Economy
CarOrder.com, an online auto seller that began in Trilogy Software's corporate incubator. According to CarOrder.com founder Brian Stafford, the critical benefit that Trilogy provided was rapid access to world-class human capital.... View Details
- Web
Related Resources - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
intriguing examples of advertising photography with models demonstrating special features of the cars as well as publicity stunts and events including cross-country races, goodwill tours, and celebrity appearances. The collection also contains printed materials from... View Details
- 03 Feb 2015
- First Look
First Look: February 3
of undermining HomeAway's existing business. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/615036-PDF-ENG Harvard Business School Case 715-427 Progressive, 2007-2013 In 2013, Progressive was the fourth largest player in the View Details
Keywords: Sean Silverthorne
- March 1984 (Revised August 1996)
- Case
B.F. Goodrich-Rabobank Interest Rate Swap
By: Jay O. Light
A U.S. manufacturing organization and a Eurobank swap fixed and floating rate obligations to reduce their financing costs. View Details
Keywords: Financing and Loans; Cost Management; Production; Interest Rates; Credit Derivatives and Swaps; Auto Industry; Auto Industry; United States
Light, Jay O. "B.F. Goodrich-Rabobank Interest Rate Swap." Harvard Business School Case 284-080, March 1984. (Revised August 1996.)
- 2013
- Chapter
Gender Bender Brand Hijacks and Consumer Revolt: The Porsche Cayenne Story
By: Jill Avery
Throughout history, marketers have created gendered brands, creating their brands and the stories they crafted about them in their advertising to appeal either to men or to women. Gendered brands deliver value to consumers, and therefore, deliver value to marketers.... View Details
Keywords: Consumer Behavior; Brands; Brand Positioning; Brand Equity; Brand Management; Advertising Campaigns; Customer Focus and Relationships; Marketing; Brands and Branding; Marketing Strategy; Auto Industry; Auto Industry
Avery, Jill. "Gender Bender Brand Hijacks and Consumer Revolt: The Porsche Cayenne Story." In Consumer Behavior: Human Pursuit of Happiness in a World of Goods. 3rd ed. by Jill Avery, Robert Kozinets, Arch Woodside, Banwari Mittal, and Priya Raghubir, 645–649. Cincinnati: Open Mentis, 2013.
- 01 Apr 1997
- News
A Conversation with Dean Clark
Abernathy, we used our experiences in the auto industry in Japan to better understand what was going on in productivity, quality, and innovation. I became an inveterate comparatist. And I've never met a researcher who's had a similar... View Details
- 01 Oct 2002
- News
View from the Top
take risks you don't understand, you can destroy your business. What is the single biggest challenge facing corporate America? Wagoner: The global competitive environment. Certainly in the auto business, the competition is tougher and... View Details
- February 2024 (Revised March 2024)
- Teaching Note
X: The Foghorn Decision
By: Kyle Myers and Walter Frick
Teaching Note for HBS Case No. 618-060. View Details
Keywords: Alternative Energy; Energy Generation; Energy Sources; Climate Change; Green Technology; Selection and Staffing; Knowledge; Product Design; Product Development; Research and Development; Risk and Uncertainty; Science-Based Business; Innovation and Invention; Auto Industry; Biotechnology Industry; Chemical Industry; Computer Industry; Electronics Industry; Green Technology Industry; Technology Industry
- 01 Apr 1996
- News
Stewards of the Seventh Generation
company's efforts toward protecting human health, natural resources, and the global environment. As part of that effort, GM has now become the first major auto manufacturer in modern times to bring to market the first true electric... View Details
- 16 Apr 2019
- First Look
New Research and Ideas, April 16, 2019
and digital group, Sogefi, an auto component manufacturer and KOS, a home-care and hospital manager. Rodolfo had spent his entire career in CIR Group, which he had managed as CEO for 20 years. Edoardo, a cardiologist, had never worked in... View Details
Keywords: Dina Gerdeman
- March 1, 2021
- Article
Transitioning to Clean Energy Transportation Services: Life-cycle Cost Analysis for Vehicle Fleets
By: Stephen Comello, Gunther Glenk and Stefan Reichelstein
Comprehensive global decarbonization requires that transportation services cease to rely on fossil fuels for power generation. This paper develops a generic, time-driven life-cycle cost model for mobility services to address two closely related questions central to the... View Details
Keywords: Decarbonization; Electric Vehicles; Renewable Energy; Biofuel; Carbon Emissions; Mobility; Batteries; Energy; Environmental Management; Environmental Accounting; Transportation; Operations; Management; Sustainable Cities; Decision Making; Investment; Auto Industry; Auto Industry; Auto Industry; Auto Industry; Auto Industry; Auto Industry; Auto Industry; Auto Industry; Europe; North America; South America; Africa; Asia
Comello, Stephen, Gunther Glenk, and Stefan Reichelstein. "Transitioning to Clean Energy Transportation Services: Life-cycle Cost Analysis for Vehicle Fleets." Art. 116408. Applied Energy 285 (March 1, 2021).
- 12 Mar 2007
- Research & Ideas
The New Real Estate
where you sometimes see more camel and donkey carts (now there's green energy!) than autos parked outside. India's 300-million-strong middle class is hungering for consumer goods and decent homes. Despite the lack of infrastructure, this... View Details
- Research Summary
Overview
The Information Age has introduced well-received opportunities to track performance. Fitbits and Fuelbands allow individuals to track their own performance; companies like Uber and leading hospitals help you choose a driver or a doctor based on how others rated... View Details
- January 2022
- Teaching Note
Mobileye 2021: Robotaxi and/or Consumer AV?
By: David B. Yoffie
The Mobileye 2021 case is a strategy case developed for the Strategy & Technology course, which is a second year elective at Harvard Business School. The primary purpose of the case is to teach the framework, “Look Forward, Reason Back,” which is described in David... View Details
- Research Summary
Overview
Jurgen's research focuses on the challenges and opportunites to the energy sector created by technological change and externalities, in particular those associated with greenhouse gas emissons. Specific areas of interest include the development of potential pathways to... View Details
Keywords: Alternative Energy; Energy Conservation; Energy Generation; Energy Sources; Non-Renewable Energy; Renewable Energy; Disruptive Innovation; Market Design; Strategic Planning; Risk and Uncertainty; Technology Adoption; Sustainable Cities; Business Strategy; Auto Industry; Auto Industry; Auto Industry; Auto Industry; Auto Industry
- 01 Nov 2011
- First Look
First Look: Nov. 1
discussed. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/112025-PDF-ENG Driving Profitable Growth at U.S. Auto Parts Mary Tripsas, Amit Bhatia, and Anita M. McGahanHarvard Business School Case 812-032 USAP faces extraordinary... View Details
Keywords: Sean Silverthorne
- 10 Jun 2002
- Research & Ideas
How to Look at Globalization Now
concentration is increasing rapidly in its industry. Our article, "The Dubious Logic of Global Megamergers," in the July-August 2000 issue of Harvard Business Review, provides additional details on concentration patterns in View Details
Keywords: by Martha Lagace
- 01 Sep 2004
- News
Promise & Perils
of the population, 130 million people, have reached middle-class status, spawning a growing consumer-driven economy. Auto sales, for example, grew by 38 percent, to 964,700 units, during the first five months of this year compared with... View Details