Subjective Value Of Money - Publications - Faculty & Research

18 Feb 2009
First Look

First Look: February 18, 2009

in order to capture value in the by-product market ("full+ conversion"), or only convert part of its waste into by-product so as not to flood the by-product market ("partial conversion").... View Details

Keywords: Martha Lagace

10 May 2017
Research & Ideas

Amazon Web Services Changed the Way VCs Fund Startups

amount of money to each,” says Nanda. “Equally important, we wanted to see if they were just investing in a lot of worse firms, or if these long-shot firms were actually higher... View Details

Keywords: by Michael Blanding; Banking; Financial Services; Information Technology

08 Apr 2009
Research & Ideas

Clayton Christensen on Disrupting Health Care

for the number and cost of the services they provide rather than by the value of those services in helping patients. In short, medical professionals make View Details

Keywords: by Deborah Blagg; Health

11 Nov 2013
Research & Ideas

A Smarter Way to Reduce Customer Defections

often fail to take into account the complete value of the customers they are trying to retain. "What's missing from traditional methods is that they focus only on a customer's likelihood to churn, but not on... View Details

Keywords: by Dina Gerdeman; Retail; Service

15 Sep 2011
Research & Ideas

High Ambition Leadership

economic and social value. The goal of the corporation is to add value to employees, customers, suppliers and other partners, and community/society. These CEOs and the companies they lead make decisions with... View Details

Keywords: by Martha Lagace

07 Aug 2017
Research & Ideas

'Be Yourself (Within Reason)' and Other Job Search Survival Tips

loved her job and did not want to make the sacrifices a promotion would entail, she was overcome by a sense of contentment. Balancing inside and outside pressures when choosing a career is a monumental task, but the first step is... View Details

Keywords: by Sean Silverthorne; Accounting; Education

01 Mar 2004
What Do You Think?

Are Customer Loyalty Initiatives Worth the Investment?

program, but on whether or not the program is providing significant value to the segment for which it is intended." A third line of thought concerned the impact of rising... View Details

Keywords: by James Heskett

23 Feb 2004
Research & Ideas

It’s Back to Business-Basics for Nonprofits

underlying economics of the organization," he said. In order to get a handle on how money is spent, he recommends that companies do a series of basic cost allocation exercises.... View Details

Keywords: by Manda Salls

01 May 2006
Research & Ideas

What Companies Lose from Forced Disclosure

unforeseen consequences on executive performance and may work against the interests of employers. Romana Autrey, an assistant professor at Harvard Business School, recently completed two working papers on this View Details

Keywords: by Ann Cullen; Financial Services

19 Sep 2018
Sharpening Your Skills

Say Again? Uncommon Advice for Common Business Problems

think a little outside the box. Is it Worth a Pay Cut to Work for a Great Manager? Few of us want to take less money to move to another organization, but research shows that hooking up with the right... View Details

Keywords: by Sean Silverthorne

12 Jul 2006
Research & Ideas

Competition the Cure for Healthcare

destroy value by adding administrative costs and leads to structures involving health plans and providers and other actors, which are misaligned with patient value. In a world of zero-sum competition, for... View Details

Keywords: by Roger Thompson; Health

29 Oct 2007
HBS Case

Marketing Maria: Managing the Athlete Endorsement

interest to Harvard Business School professor Anita Elberse, be they a movie legend or a third baseman. She wrote the Sharapova case with Margarita Golod (HBS MBA '07) to study and frame classroom discussions on a favorite field of... View Details

Keywords: by Sarah Jane Gilbert; Sports

16 Aug 2010
Lessons from the Classroom

HBS Introduces Marketing Analysis Tools for Managers

Lifetime Value Analysis" toolkit complements the "HubSpot: Inbound Marketing and Web 2.0" case, which introduces the concept of calculating the value that a... View Details

Keywords: by Sarah Jane Gilbert

31 Oct 2004
Research & Ideas

Bypass Marketing: Are Docs Influenced?

The question of whether advertising 'informs' or 'persuades' consumers is the subject of a long and ongoing stream of debate and research.— Alvin... View Details

Keywords: by Manda Salls

05 Jan 2009
Research & Ideas

Most Popular Articles and Working Papers 2008

professor Michael I. Norton and colleagues Elizabeth W. Dunn and Lara B. Aknin, described in the journal Science, looks into how and why spending money on others promotes happiness. Norton explains more in this Q&A. 7. Marketing Your... View Details

Keywords: by Staff

10 Jul 2000
Research & Ideas

IT Links for Boundaryless Companies

the investment in IT as the investment in standards." The second characteristic, said Upton, is network effects. "Think about the value of owning the first telephone. The View Details

Keywords: by Kenneth Liss

25 Feb 2008
Sharpening Your Skills

Sharpening Your Skills: Starting a Business

Professor Noam Wasserman discusses his research into the motivations of entrepreneurs and the people who invest in them. Key concepts include: Entrepreneurs are often motivated by the potential of View Details

21 May 2001
Research & Ideas

From Tigers to Kaleidoscopes: Thinking About Future Leadership

and by extension with their entire staff. What they have in mind for management, they say, is a "new moral contract" that explicitly chooses value creation over the zero-sum game of View Details