Filter Results:
(1,276)
Show Results For
- All HBS Web
(1,276)
- People (2)
- News (220)
- Research (979)
- Events (2)
- Multimedia (2)
- Faculty Publications (625)
Show Results For
- All HBS Web
(1,276)
- People (2)
- News (220)
- Research (979)
- Events (2)
- Multimedia (2)
- Faculty Publications (625)
- 02 Jun 2014
- Research & Ideas
Excerpt: ‘A Social Strategy’
these actions actually translate into dollars and cents." That answer usually stops budget increases in their tracks; soon after, social efforts become just another box to check in the company's marketing manual. In the second instance,... View Details
- 01 Sep 2016
- News
The Taxi Wars of Jakarta
huge inefficiency.” It was while attending HBS that Makarim formed Go-Jek, a more efficient ojek service that organized 20 or so drivers through a call center; he relied on word of mouth to market the idea to friends and relatives in a... View Details
- 01 Dec 2013
- News
Double Vision
The rise of the "second screen"—watching TV while also surfing on smartphones or tablets—would seem to be bad for advertisers, stealing precious eyeballs from their pitches. Not so, says Thales Teixeira, an assistant professor in the View Details
Keywords: Arts, Entertainment
- 01 Feb 2001
- News
Books
world: dot-coms, dot-com enablers (technology and service providers), and "wannadots" (established companies seeking to incorporate the Internet into their activities). These organizations must find ways to thrive in a digital age that... View Details
- 20 May 2013
- Op-Ed
Making America an Industrial Powerhouse Again
Critics have denounced this proposal as yet another government intrusion into the market and a futile attempt to "pick winners." What these critics ignore is that the US government has a long history of investing in research... View Details
- January 2014 (Revised March 2015)
- Case
Google Car
By: Karim R. Lakhani, James Weber and Christine Snively
By 2013, Google, while not a traditional manufacturer of automobiles, had invested millions of dollars in its self-driving cars which had logged over 500,000 miles of testing. The Google management team faced several questions. Should Google continue to invest in the... View Details
Keywords: Digital Services; Innovation; Technology; Technological Innovation; Internet and the Web; Market Entry and Exit; Transportation; Auto Industry; United States
Lakhani, Karim R., James Weber, and Christine Snively. "Google Car." Harvard Business School Case 614-022, January 2014. (Revised March 2015.)
- September 2010
- Case
Angie's List
Angie's List is a paid subscription-based service that gives consumers online access to member-submitted reviews of plumbers, electricians, and other home service providers. Customer and revenue growth are strong, but customer acquisition costs are high and the company... View Details
- 10 Jun 2002
- Research & Ideas
Reinventing the Industrial Giant
this same path again? GM does not believe that these new changes will repeat the 1980s debacle. Rather, their executives see the Internet as the way of the future. The 1999 annual report states that the company believes "... that the... View Details
- 01 Apr 1997
- News
Facing the Music
switch to CD format, sales picked up considerably as customers rushed out to replace their vinyl record collections with the same music reissued on the new technology. Now, explains Zelnick, the CD boom has played itself out. "The CD View Details
Keywords: Marguerite Rigoglioso
- 19 Oct 2016
- Book
Three Critical Mistakes Digital Businesses Make With Content
- Article
Network Effects Aren't Enough
By: Andrei Hagiu and Simon Rothman
In many ways, online marketplaces are the perfect business model. Since they facilitate transactions between independent suppliers and customers rather than take possession of and responsibility for the products or services in question, they have inherently low cost... View Details
Keywords: Digital Platforms; Competition; Internet and the Web; Network Effects; Market Participation
Hagiu, Andrei, and Simon Rothman. "Network Effects Aren't Enough." Harvard Business Review 94, no. 4 (April 2016): 65–71.
- 01 Jun 2001
- News
Q&A: Donna Dubinsky
as CEO and president of Palm Computing and a decade as a marketing and logistics executive at Apple and its spin-off Claris, Dubinsky cofounded Handspring. As the company’s CEO, she oversees development, production, and View Details
- 05 Sep 2000
- What Do You Think?
Whither the Information Economy?
the Internet "is the result of a product based society." All of this is notwithstanding the fact that manufacturing in our "product based society" represents less than 20% of U.S. gross domestic product these days.... View Details
Keywords: by James Heskett
- 13 Jul 2015
- Research & Ideas
‘Humblebragging’ is a Bad Strategy, Especially in a Job Interview
that when given the choice to brag or to humblebrag, it's better to straight-out brag. "When people first join Twitter, one of the first things they notice is that a lot of people humblebrag," says Francesca Gino, a professor in the Negotiation, Organizations &... View Details
Keywords: by Carmen Nobel
- 30 Apr 2001
- What Do You Think?
Dot.Com Shakeout: Chess or Roulette?
kind. That's the consensus among those responding to my recent questions concerning the future of the best and brightest of the Internet entrepreneurs still in business who have yet to achieve cash flow breakeven. As Yung-Hi Lim put it,... View Details
Keywords: by James Heskett
- 06 Feb 2014
- Research & Ideas
The Art of American Advertising
compared with modern marketing techniques, the Reconstruction Era actually shared some advertising commonalities with the dot-com boom. "The rise of the Internet in the 1990s had an enormous impact on... View Details
- 10 Mar 2015
- News
Women in Tech: Breaking the Digital Ceiling
coincided with both the rise of the home computer, marketed mainly as a toy for boys, and the rise of the male tech geek. This stereotype of a so-called brogrammer played an important role in the development of the now male-dominated tech... View Details
Keywords: April White
- 01 Jun 2006
- News
Faculty Research Online
The Trouble behind Livedoor When Livedoor CEO Takafumi Horie was arrested early this year, it shook Japan’s economic underpinnings. Assistant Professor Robin Greenwood discusses what went wrong with one of that country’s most-watched View Details
- 16 Jul 2001
- Research & Ideas
How to Compete Like a Judo Strategist
nearly sinking CNET by diverting essential resources into Snap!, "Know your limits. Only enter markets where you have a strong competitive advantage. Don't ever risk your core, unless you have to." "Singularity of... View Details
Keywords: by David B. Yoffie & Mary Kwak
- 18 Dec 2018
- First Look
New Research and Ideas, December 18, 2018
business. One common approach used to gain traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer into Windows, and Apple set Apple... View Details
Keywords: Dina Gerdeman