Publications

16 Jul 2024
Op-Ed

Corporate Boards Are Failing in Their No. 1 Duty

appointments go wrong Let’s begin by taking a look at three examples of poor leadership at public companies and addressing what went wrong. Then, I will recommend five ways boards can ensure they appoint the right leader as CEO: General... View Details

Keywords: by Bill George

Janice H. Hammond

Janice H. Hammond is the Jesse Philips Professor of Manufacturing. She currently serves as coursehead for the new MBA required course, Data Science for Managers. She serves as program chair for the HBS Executive Education International Women’s Foundation and Women’s... View Details

Keywords: apparel; distribution; e-commerce industry; manufacturing; retailing; textiles; transportation

May 2020
Case

Big Boom Beverages: Fight or Flight?

By: Stephen A. Greyser and William Ellet

Four college friends market a beverage that combines ingredients like those in a drink they consumed in college bars. It includes a caffeinated energy drink, malt liquor, and a soft drink flavoring. They launch the business, Big Boom Beverages (BBB), with their own... View Details

Keywords: Alcoholic Beverages; Energy Drinks; Regulation; Entrepreneurship; Ethics; Marketing Communications; Corporate Social Responsibility and Impact; Reputation; Communication Strategy; Decision Making

31 Aug 2007
Working Paper Summaries

Innovation through Global Collaboration: A New Source of Competitive Advantage

Keywords: by Alan MacCormack, Theodore Forbath, Peter Brooks & Patrick Kalaher

20 Oct 2021
Blog Post

Mobilizing Private Sector Action For Racial Equity in Milwaukee: SE Summer Fellow Zach Komes (MBA 2022)

The HBS Summer Fellows Program enables students to apply their classroom training as they explore career opportunities in roles or regions where compensation is generally lower than the traditional MBA level. We are connecting with some... View Details

October 1992 (Revised May 1993)
Background Note

Diversity in Accounting Principles: A Problem, a Strategic Imperative, or a Strategic Opportunity?

By: William J. Bruns Jr.

Provides an introduction to the diversity of generally accepted accounting principles. An example shows how financial reports in one firm could differ depending on accounting methods and principles selected. Presents arguments that this may be a problem, an imperative... View Details

Keywords: Accounting; Problems and Challenges; Strategy; Opportunities

Program

The HR-Executive Suite Connection

compete, grow, and thrive. Details Become your organization's top resource for human capital strategy Apply your human capital insights to discussions about strategic opportunities, differentiated capabilities, and competitive threats... View Details

January–February 2018
Article

Ads That Don't Overstep: How to Make Sure You Don't Take Personalization Too Far

By: Leslie John, Tami Kim and Kate Barasz

Data gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies tracking every click, companies can now gain unprecedented insight into individual consumers and target them with... View Details

Keywords: Digital Marketing; Customization and Personalization; Information; Customers; Attitudes

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February 2023 (Revised April 2023)
Case

Kvadrat: Focus, Execute, and Grow

By: Boris Groysberg and Sarah L. Abbott

Kvadrat was a family-owned global textiles company. The company had enjoyed impressive top-line growth and was shifting gears to emphasize profitability via a shorter strategic agenda. Agenda items included: U.S. expansion, generating improved margins in its consumer... View Details

Keywords: Growth; Culture; International Expansion; Organization; Family Business; Leadership; Growth and Development; Strategy; Organizations; Supply Chain; Family Ownership; Profit; Organizational Culture; Denmark

August 2013
Technical Note

Raising the Level of Abstraction

By: Willy Shih

This technical note discusses abstraction as a way of generalizing a process or component for wider application. By hiding complexity inside a module, abstraction enables system designers to think at a higher level. This lowers entry barriers to using (and reusing) a... View Details

Keywords: Abstraction; Modularity; Commercialization; Information Technology; Information Infrastructure; Information Technology; Applications and Software; Digital Platforms; United States; Asia; Europe

17 Aug 2021
Blog Post

Applying the MBA Skillset to Global Health Challenges: Summer Fellow Vasilis Theodorou (MBA 2022)

The HBS Summer Fellows Program enables students to apply their classroom training as they explore career opportunities in roles or regions where compensation is generally lower than the traditional MBA level. This summer, we are... View Details

March–April 2023
Article

Market Segmentation Trees

By: Ali Aouad, Adam Elmachtoub, Kris J. Ferreira and Ryan McNellis

Problem definition: We seek to provide an interpretable framework for segmenting users in a population for personalized decision making. Methodology/results: We propose a general methodology, market segmentation trees (MSTs), for learning market... View Details

Keywords: Decision Trees; Computational Advertising; Market Segmentation; Analytics and Data Science; E-commerce; Consumer Behavior; Marketplace Matching; Marketing Channels; Digital Marketing

Program

Growing as a Purposeful Leader

new era. You will develop new capabilities and learn new tools and approaches on how to orient your business around a noble, meaningful and credible purpose, set strategies that can help the chosen purpose come to life (addressing the... View Details

July 2022 (Revised August 2022)
Case

Athletic Brewing Company: Crafting the U.S. Non-Alcoholic Beer Category

By: Ayelet Israeli and Anne V. Wilson

Athletic Brewing Company (“Athletic,” for short) was founded by Bill Shufelt and John Walker in 2017. In creating Athletic, Shufelt and Walker opened the first U.S. brewery and taproom fully devoted to the production of non-alcoholic (NA) craft beer. By 2021, Athletic... View Details

Keywords: Advertising; Brands and Branding; Product Development; Product Marketing; Product Positioning; Product Launch; Product Design; Product; Competition; Marketing; Entrepreneurship; Growth Management; Cultural Entrepreneurship; Culture; Food and Beverage Industry; United States

January 1997 (Revised November 1997)
Case

Fojtasek Companies and Heritage Partners, The: March 1995

By: Samuel L. Hayes III and Josh Lerner

The Fojtasek Companies, a family business, faces several financing choices to address generational succession issues. Several buyouts have expressed interest in acquiring the firm outright; an investment bank has proposed a leveraged recapitalization; and a private... View Details

Keywords: Family Ownership; Financing and Loans; Private Equity; Mergers and Acquisitions; Investment Banking; Partners and Partnerships; Management Succession; Capital Structure; Financial Strategy

2003
Book

Profits You Can Trust: Spotting and Surviving Accounting Landmines

By: H. David Sherman, S. David Young and Harris Collingwood

Profits You Can Trust gives managers, directors, lenders, audit partners and analysts a clear framework to demystify global financial reporting in a market fraught with danger. Filled with provocative and enlightening examples, it offers a fresh perspective and clear... View Details

Keywords: Accounting; Corporate Finance; Economics; Financial Reporting

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January 2004 (Revised February 2006)
Case

Raymond James Financial

Raymond James Financial (RJF) currently sells financial services through two channels. It is considering adding a third in the "middle" of the other two. The current strategy has one channel with employees and another with independent contractors. These attract very... View Details

Keywords: Organizational Change and Adaptation; Salesforce Management; Marketing; Distribution Channels; Human Resources; Financial Services Industry; Service Industry

March 1996 (Revised February 1999)
Case

Vistakon: 1 Day Acuvue Disposable Contact Lenses

By: Alvin J. Silk, Bruce Issacson and Marie Bell

Vistakon, an independent and entrepreneurial subsidiary of Johnson & Johnson, pioneered the production and marketing of disposable contact lenses with the 1987 launch of Acuvue, the first disposable extended-wear lens--a soft contact lens that patients wear for a... View Details

Keywords: Advertising Campaigns; Business Subsidiaries; Business Startups; Corporate Entrepreneurship; Price; Risk Management; Marketing; Product Positioning; Production; Performance Effectiveness; Consumer Products Industry; United States