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All HBS Web
(1,922)
- People (6)
- News (427)
- Research (1,024)
- Events (3)
- Multimedia (6)
- Faculty Publications (323)
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- 06 Aug 2014
- Research & Ideas
Climbing Down from the Ivory Tower
police to protect the citizens. Olstrom dubbed the phenomenon "co-production." Since then, it has become common for organizations to treat consumers as production partners. Many high-tech firms hire existing customers to beta-test early...
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- 27 Jan 2003
- Research & Ideas
New Cluster Mapping Project Helps Companies Locate Facilities
conduct research and gain access to company managements. Clusters allow companies to operate more productively than where they must do things themselves (vertical integration) or where they must outsource goods and ideas from distant...
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by Sean Silverthorne
- 09 Feb 2010
- First Look
First Look: Feb. 9
of real-world systems. Download the paper: http://www.hbs.edu/research/pdf/10-059.pdf Quality Provision, Expected Firm Altruism and Brand Extensions Author:Julio J. Rotemberg Abstract This paper studies quality choice in a model where View Details
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Martha Lagace
- 10 Jul 2017
- Op-Ed
Op-Ed: It’s a Bad Idea to Ban Customers From Recording Videos
Consumers delight in using smartphones to record their experiences and surroundings, but for businesses, such devices present tricky challenges. Suppose a customer encounters a hair in her food, a spill in an aisle, or a rude clerk....
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- 21 Nov 2017
- First Look
First Look at New Research and Ideas, November 21, 2017
forthcoming Quantitative Marketing and Economics Aggregation of Consumer Ratings: An Application to Yelp.com By: Dai, Weijia, Ginger Jin, Jungmin Lee, and Michael Luca Abstract—Because consumer reviews...
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Sean Silverthorne
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
pursue these two models and do fine, says Holt. 'something Different' But the brands that interest him most, consumer brands that maintain the most powerful grip on the market for years running, don't fit these models. "The most...
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by Martha Lagace
- 09 Feb 2016
- First Look
February 9, 2016
Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=39907 Does 'What We Do' Make Us 'Who We Are'? Organizational Design and Identity Change at the Federal Bureau of Investigation By: Gulati, Ranjay, Ryan Raffaelli, and Jan Rivkin Abstract—A View Details
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Sean Silverthorne
- 18 Feb 2014
- First Look
First Look: February 18
To Groupon or Not to Groupon: The Profitability of Deep Discounts By: Edelman, Benjamin, Sonia Jaffe, and Scott Duke Kominers Abstract—We examine the profitability and implications of online discount vouchers, a relatively new marketing tool that offers View Details
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Sean Silverthorne
- 28 Oct 2008
- First Look
First Look: October 28, 2008
Forest L. Reinhardt, and Vishal Vasishth Publication:Journal of Economics & Management Strategy (forthcoming) Abstract To shed light on individuals' willingness to pay for "green" goods (i.e., View Details
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Martha Lagace
- 22 Feb 2011
- Research & Ideas
Most Popular Articles, Papers of the Decade
much better. In this article, professor and Balanced Scorecard guru Robert S. Kaplan introduces BSC Customer Profitability Metrics. From Balanced Scorecard Report. Marketing Your Way Through a Recession Published: March 3, 2008 In a recession, View Details
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by Sean Silverthorne
- 04 Dec 2007
- First Look
First Look: December 4, 2007
Working PapersThe "Fees Savings" Link, or Purchasing Fifty Pounds of Pasta Authors:Michael I. Norton and Leonard Lee Abstract Many consumers have had the experience of entering discount membership clubs to make a few...
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Martha Lagace
- 17 Jan 2017
- Research & Ideas
Can China Maintain Its Economic Power?
consumers is a more complicated challenge. One approach Chinese manufacturers are using is to acquire companies around the world in order to get fast access to the technologies they need to modernize their product lines. ChemChina is a...
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by Deborah Blagg
- 26 Jan 2004
- Research & Ideas
What Developing-World Companies Teach Us About Innovation
software, consumer electronics, and pharmaceuticals. Such companies hold many important patents and boast R&D labs that rival facilities at the best universities in the world. They are headquartered in countries with myriad...
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- 22 Oct 2014
- Research & Ideas
An Economic Principle For Us All: Comparative Advantage
comparative advantage in cloth. Ricardo concluded that if each country followed its comparative advantage—with Portugal producing only wine and England only cloth—and the two then engaged in trade with one another, each would be able to View Details
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Re: David A. Moss
- 02 Oct 2007
- First Look
First Look: October 2, 2007
Working PapersDigital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers Authors:John A. Deighton and Leora Kornfeld Abstract The digital interactive transformation in marketing is not unfolding, as many...
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Martha Lagace
- 05 Aug 2002
- Research & Ideas
Five questions for Regina E. Herzlinger
the sick. The resulting competition for consumers with differentiated products will control costs by increasing quality of care—e.g., integrated teams for congestive heart failure have reduced costs by $8,000 per year per enrollee. This...
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by Martha Lagace
- 09 Jul 2018
- Research & Ideas
Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)
range of home and small-business users. The question the company faced was how to convince potential customers to buy it. The key ingredient: the product launch. “Product launches are always crucial for early-stage ventures,” says Cespedes. “Repeated surveys indicate...
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- 14 Jun 2011
- First Look
First Look: June 14
afraid to demonstrate any sign of weakness. They're reluctant to ask important questions or try new approaches that push them outside their comfort zones. For high achievers, looking stupid or incompetent is anathema. So they stick to the tasks they're View Details
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Sean Silverthorne
- 16 Aug 2024
- In Practice
Election 2024: What's at Stake for Business and the Workplace?
are good reasons to expect that partisanship will continue to cloud economic judgment around the 2024 election.” It’s not just credit analysts. Similar patterns have been documented among professional asset managers, loan officers, and...
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by Rachel Layne
- 26 Feb 2018
- Research & Ideas
The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels
traditionally earned their biggest margins when rooms were scarce and customers were forced to pay higher rates—such as in Midtown Manhattan on New Year's Eve. And it's good news for travelers who don't have to pay through the roof to get...
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