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Frequently Asked Questions | HBS Online
of care as you do other parts of the course participation. In addition, it is in your own interest to complete these questions thoroughly since some of them are good indicators of the types of questions to expect on module quizzes or the...
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- 10 Sep 2012
- HBS Case
HBS Cases: Branding Yoga
potential. "He's very good at marketing the business, but especially on the branding side, he understood the importance of the Bikram brand," he says. "It wasn't about yoga, it was about Bikram yoga, and he had to establish...
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- 15 Jun 2007
- Research & Ideas
Remembering Alfred Chandler
academics talk a good game about the need for interdisciplinary thinking, but we usually fall back on the strengths (or prejudices) of our primary discipline. Chandler was heavily influenced by sociologists such as Max Weber and Talcott...
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by Sean Silverthorne
- 22 Feb 2022
- News
Breaking News
the profession. Journalists are asking, Whom do we serve? How do we know what people think is important? Any good reader-revenue strategy has to be built around a real understanding of the audience and what motivates people to View Details
- 11 Mar 2021
- News
Leading with Heart
me on the shoulder and he says, "Are you feeling nervous?" I said, "Yeah." He said, "Don't worry. They're in a good mood because the Blues won last night." So I had no idea who the Blues were, but it stuck in my head. So I went to the...
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- 08 Sep 2008
- HBS Case
The Value of Environmental Activists
There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World...
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- 08 Nov 2011
- First Look
First Look: Nov. 8
structural estimation methods. Our results confirm the belief expressed by industry experts that in the fast-food drive-thru industry, customers trade off price and waiting time. More interestingly, our estimates indicate that consumers...
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Sean Silverthorne
- 08 Mar 2021
- Blog Post
International Women's Day Featured Stories
systemic risk so large that we have no choice but to challenge the status quo. The private sector must be an active partner in climate mitigation and adaptation – pushing responsibility to the consumer level or expecting the government to...
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- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
challenging, is achievable. Take HBS colleague Benjamin G. Edelman, an expert in online markets whose research focuses on consumer protection related to online businesses. “My research is made better by choosing questions that are...
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- 10 May 2020
- Blog Post
Let’s Hear it For the Moms – The Incredible Balancing Act of Student Mothers
appointment is good for the soul. Best hack: Reading cases while on the elliptical or bike. Two birds, one stone. Favorite Quarantine Activity: Daily bike/scooter rides with the kids. Best advice: Work/Life Balance is a myth. It's...
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- 01 May 2019
- What Do You Think?
What Should the Leadership of YouTube Do?
good human judgment.” realJoannLyles added, “Tech can't make moral distinctions. Therefore, when a company fails to make moral distinctions, expect tech to fail in the same way. As one person, Susan Wojcicki is limited by her own...
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- 17 Dec 2008
- Lessons from the Classroom
‘Ted Levitt Changed My Life’
his love of a provocative argument and a good discussion, as well as the powerful breadth and depth of his mind. "He always said he didn't mind that people thought he was wrong if they listened long enough to give him a shot,"...
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- 30 May 2023
- Research & Ideas
Can AI Predict Whether Shoppers Would Pick Crest Over Colgate?
predictions that would suggest that the more of a good someone consumes, the less they would be willing to pay for an additional unit of that good. “In this case, prompting that a customer has consumed wine...
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- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
Many distinctive aspects of the textile and apparel industries present challenges to implementing electronic commerce. First, and perhaps most important, is the difficulty of accurately characterizing the product online. Many of the characteristics of a garment that...
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- 11 May 2021
- News
Pitching to Win
the five grand-prize winners. Goble is co-founder of Karivez Bio, a platform for transforming chronic disease treatment through improved drug delivery. Okrah is founder and CEO of Chaku Foods, a fast-moving View Details
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
Packaged good manufacturers were eager to create a direct-to-consumer link like the one Dell found to sell computers. Such a link would minimize wasteful and inefficient marketing practices, which to date have mostly focused on broadcast...
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- Profile
Jeremy Andrus
about. That’s because last year he was named president and CEO of Skullcandy, an edgily hip global company that does business at the intersection of consumer electronics, media, and lifestyle branding. Skullcandy, which Andrus helped...
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- 17 Sep 2001
- Research & Ideas
Is There Help for the Big Ticket Buyer?
As a professor of decision making and negotiation, I often receive unsolicited phone calls from relatives, friends, and acquaintances seeking my advice on consumer matters such as negotiating for a house, bidding on eBay, and investing in...
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by Max H. Bazerman
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
30-second consumer product advertisements. Out of 28 ads, 14 were chosen because they were decidedly provocative; the researchers expected them to evoke either joy or surprise in the viewers at different points in the brief plot. The...
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- 09 Jun 2015
- Sharpening Your Skills
Sharpening Your Skills: Social Media
Using social media to advance your marketing is a potentially powerful and low-cost tool. But the risk is potentially powerful, too—allowing consumers to co-create your brand is enough to induce night sweats in any marketer. From our...
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