Publications

2015
Chapter

Consumer Neuroscience: Revealing Meaningful Relationships Between Brain and Consumer Behavior

By: Hilke Plassmann and Uma R. Karmarkar

The goal of this chapter is to give an overview of the nascent field of consumer neuroscience and discuss when and how it is useful to integrate the "black box" of the consumer's brain into consumer psychology. To reach this goal, we first briefly outline several... View Details

Keywords: Consumer Behavior; Cognition and Thinking

Web

HBS - The year in Review

Christine Exley Negotiation, Organizations & Markets Emil Siriwardane Finance Staff Shine Through The faculty and leadership have noted over the years that the staff members are the fuel that propels the School. Never was this more... View Details

September 1994 (Revised May 1995)
Case

Time Life, Inc. (A)

By: David A. Garvin and Jonathan West

Time Life has historically been a continuity book publisher, selling 20-volume book series via direct mail. Now, however, music and video/TV divisions have been added, and the CEO is trying to craft a strategy that will align the divisions so they can produce... View Details

Keywords: Business Strategy; Corporate Strategy; Business Divisions; Horizontal Integration; Production; Creativity; Alignment; Advertising; Publishing Industry

Web

Courses by Faculty Unit - Course Catalog

Financial System David Moss Spring 2025 Q3Q4 3.0 Global Trade, Capital and National Institutions (also listed under General Management) Laura Alfaro Spring 2025 Q3 1.5 Globalization and Emerging Markets Reshmaan Hussam Spring 2025 Q3Q4... View Details

24 May 2017
News

John J. Brennan, MBA 1980

Return to Alumni Achievement Awards main page TIMELINE 1954 Born, Boston, Massachusetts 1976 Earns BA, Economics, Dartmouth College 1976 Joins New York Bank for Savings 1980 Earns MBA 1980 Joins S.C. Johnson & Son 1982 Joins the Vanguard... View Details

Keywords: Susan Young

17 Jun 2017
Research & Ideas

Amazon, Whole Foods Deal a Big Win for Consumers

Source: 400tmax Editor's Note. Online retailing behemoth Amazon announced June 16 that it would acquire upscale grocery chain Whole Foods Market in a deal valued at more than $13 billion. Though the company has dabbled with the idea of a brick-and-mortar footprint in... View Details

Keywords: by Jose Alvarez and Len Schlesinger; Retail

23 Jun 2015
First Look

First Look: June 23, 2015

Experimentation By: Nanda, Ramana, and Matthew Rhodes-Kropf Abstract—The fundamental uncertainty of new technologies at their earliest stages implies that it is virtually impossible to know the true potential of a venture without learning... View Details

Keywords: Sean Silverthorne

23 Aug 2021
Research & Ideas

Why White-Collar Crime Spiked in America After 9/11

cutbacks Previous studies have delved into the fact that the threat of prison time and fines can deter white-collar criminals from committing crimes that can greatly harm corporations, investors, and consumers alike, not to mention financial View Details

Keywords: by Jay Fitzgerald

09 Jul 2024
Cold Call Podcast

Non-Fungible Tokens (NFTs) and Brand Building

Keywords: Re: Scott Duke Kominers; Technology

Article

Where Did the Commute Time Go?

By: Andrew Kun, Raffaella Sadun, Orit Shaer and Thomaz Teodorovicz

The COVID pandemic forced most workers to stop their daily commute to and from work. So what have they done with that “extra” time? It depends. Independent employees with no managerial responsibility have largely been able to spend more time on personal pursuits, but... View Details

Keywords: Telecommuting; Time Management; Work-Life Balance

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August 2020
Case

Ready for Take-Off at Jet It

By: Gary P. Pisano, Hise Gibson and Nicole Gilmore

This case examines the business model and growth of a start-up company in the private aviation industry. In June 2020, amidst the COVID crisis, the company's co-founder and CEO must make a decision regarding an order of new jets that will significantly expand the... View Details

Keywords: Capacity Planning; Business Startups; Business Model; Growth and Development Strategy; Air Transportation Industry

Web

The Intersection of Public Relations and Photography | Baker Library | Bloomberg Center | Harvard Business School

industry to establish its own in-house public relations department, distinct from its marketing division. In 1936, the Pittsburgh-based corporation created a PR department headquartered at 71 Broadway in New... View Details

18 Sep 2019
Op-Ed

WeWork—The IPO That Shouldn’t?

SoftBank will be treated in the IPO and whether they will support WeWork by committing even more money. What’s to be learned? In sum, what can we learn from possibly the worst pre-IPO marketing example ever? No doubt Neumann has brought... View Details

Keywords: by Nori Gerardo Lietz; Financial Services; Real Estate

October 29, 2020
Article

How to Build a Digital Brand That Lasts

By: William Collis and David Collis

What makes a brand durable even as business models, technology and consumer behavior radically change? The key is that durable brands are adaptable brands—even legacy ones. To create durability, apply the MACE framework: 1) Mastery: Give your consumers... View Details

Keywords: Brands and Branding; Business Model; Adaptation; Framework

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Article

How Direct-to-Consumer Brands Can Continue to Grow

By: V. Kasturi Rangan, Daniel Corsten, Matt Higgins and Leonard A. Schlesinger

Direct-to-consumer (DTC) brands such as Allbirds, Casper, Peloton, and Warby Parker have creatively found a weakness in the marketing citadel of incumbent brands. By using data gleaned from daily interactions with customers, these brands have been able to adapt how... View Details

Keywords: Direct-to-consumer; Customer Journey; Business Model; Customer Relationship Management; Growth and Development Strategy

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Certificates, Credentials, & Credits | HBS Online

Entrepreneurship and Innovation, Business in Society, Finance and Accounting and Marketing. To determine which courses qualify, visit our Leadership and Management , Strategy , Entrepreneurship and Innovation , Finance and Accounting , Business in Society and View Details

26 Jun 2023
Blog Post

ClimateCAP 2023 & ClimateCAP Fellowship

Africa, especially for communities that aren’t connected to the grid. I am always drawn to how developing and emerging markets can approach these challenges while fostering economic growth and leapfrogging... View Details

2010
Working Paper

The Unbundling of Advertising Agency Services: An Economic Analysis

By: Mohammad Arzaghi, Ernst R. Berndt, James C. Davis and Alvin J. Silk

We address a longstanding puzzle surrounding the unbundling of services occurring over several decades in the U.S. advertising agency industry: What accounts for the shift from bundling to unbundling of services and the slow pace of change? Using Evans and Salinger's... View Details

Keywords: Advertising; Change; Forecasting and Prediction; Cost; Price; Analytics and Data Science; Surveys; Marketing Strategy; Media; Service Operations; Agency Theory; Mathematical Methods; Advertising Industry; United States

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August 2022 (Revised February 2023)
Case

NewLab: Scaling an Innovation Engine

By: Tarun Khanna and George Gonzalez

Silicon Valley-veteran Shaun Stewart is the CEO of NewLab, a dynamic technology hub headquartered in the storied Brooklyn Navy Yard. Founded in 2016, NewLab fostered a community of entrepreneurs, corporate and government partners, and investors, all seeking to apply... View Details

Keywords: Entrepreneurship; Social and Collaborative Networks; Global Range; Partners and Partnerships; Networks; Growth and Development Strategy; Opportunities; Brooklyn