Publications

13 Apr 2017
News

Hiding Products From Customers May Ultimately Boost Sales

20 Mar 2000
Research & Ideas

Incubators: The New Venture Capitalists?

to work. "The question you need to ask yourself is, 'What happens in an incubator and not in an incubator? What is the impact of time to market? If you're to the market three or four months sooner as... View Details

Keywords: by Kenneth Liss

12 Nov 2001
Research & Ideas

Facing the New World Order

competitiveness. We also include a number of special chapters focusing, among other things, on environmental regulations and competitiveness, a paper that was authored by Professor Porter and Professor Daniel Esty on innovation and also on labor View Details

Keywords: by Staff

Web

Curriculum - MBA

and the role of the parent in health care decision-making for children. The course will examine bioethical considerations at different times (e.g., infancy, adolescence, end-of-life) and in different locales (e.g., intensive care unit,... View Details

September 2016
Article

Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

By: Pavel Kireyev, Koen Pauwels and Sunil Gupta

As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard... View Details

Keywords: Internet and the Web; Digital Marketing

Find at Harvard

24 Dec 2013
First Look

First Look: December 24

differs by firm ownership. We study CEOs in the Indian manufacturing sector, where family ownership is widespread and the productivity dispersion across firms is substantial. Time use analysis of 356 CEOs of listed firms yields three sets... View Details

Keywords: Carmen Nobel

02 Dec 2014
News

Did 2014 Mark The End Of Black Friday?

Web

Academic Units - Faculty & Research

Academic Units Accounting and Management Business, Government and the International Economy Entrepreneurial Management Finance General Management Marketing Negotiation, Organizations & Markets Organizational... View Details

September 2010 (Revised December 2010)
Case

Santander Consumer Finance

By: J. Gunnar Trumbull, Elena Corsi and Andrew Barron

A Spanish company has to decide if they should expand into the fragmented European consumer finance market and has to make important organizational strategy decisions in the midst of the world economic downturn that followed the 2007 U.S. credit crunch. Since 2002, the... View Details

Keywords: Borrowing and Debt; Financial Markets; International Finance; Personal Finance; Consolidation; Corporate Strategy; Expansion; Financial Services Industry; European Union; Spain

September 1997
Case

Bayer AG (B)

By: John A. Quelch

Bayer's senior executives detail the communications challenge program that resulted from the company's reacquisition of its brand name and trademark cross, which gave Bayer one name worldwide for the first time since World War I. View Details

Keywords: Globalized Firms and Management; War; Acquisition; Trademarks; Brands and Branding; Communication Strategy; Biotechnology Industry; Pharmaceutical Industry; Germany

May 2013 (Revised March 2014)
Case

Benetton Group S.p.A., 2012

By: John R. Wells and Galen Danskin

On May 31, 2012, after 36 years on the Milan Stock Exchange, Benetton was officially delisted and taken private by Edizione, the Benetton family's holding company. Since 2000, Benetton shareholders had seen its market value fall from $4.3 billion to $720 million at the... View Details

Keywords: Strategy; Fashion; Retail; Privatization; Family Ownership; Performance Improvement; Problems and Challenges; Management Teams; Globalized Firms and Management; Change Management; Restructuring; Competitive Strategy; Retail Industry; Fashion Industry; Apparel and Accessories Industry; Italy